WALLACE C SHARP
Summary
Results-oriented Area Sales Manager with 30 years of experience in the beverage industry, consistently exceeding sales targets and fostering strong customer relationships. Demonstrates expertise in strategic planning, market analysis, and team leadership, while maintaining compliance with diverse suppliers and chain accounts. Proven ability to adapt to emerging trends, including building a top-performing ECommerce team nationally. Committed to driving growth and staying ahead of competition through continuous leadership development and innovative strategies.
Overview
32
32
years of professional experience
Work History
Sales /Area Sales Manager
Southern Glazer's Wine and Spirits of Louisiana
01.1994 - 01.2024
- Started new in industry as a salesman in the off-premise arena in 1994
- Promoted to an on-premise sales position in 1996 where I stayed increasing double digit sale goals until being promoted to Area Manager in 2002
- At this point I started building teams/brands that surpassed the companies & suppliers expectations for more than a decade in accounts ranging from white tablecloth,country clubs,catering and bars
- In 2020 I was asked to move back to the the off-premise side and help rebuild this part of the company
- Being in charge of 2 divisions that actually competed against each other was one of the most challenging but most rewarding times in my career , that I led them both to record numbers during the pandemic
- The last move I made within the company was being in charge of growing 4 of the largest suppliers in the country and succeeding in the task
- (Sazerac ,Constellation Brands, Campari and The Wine Group)
- Building the top 5 team in the nation for the company in the newest ECommerce platform (The SG Process)
- Building brands from the beginning to #1 in their category (Tito's vodka ,Barefoot wines ,Sauza Tequila ,High noon seltzers)
- Representing SGWS on the board of The Louisiana Restaurant Association
- Leading 2 competitive teams to successful outcomes at the same time for multiple years
Sales Agent
Combined Insurance Company
02.1992 - 03.1994
- A commission-based role that involves building and maintaining relationships with clients to help them assess and update their coverage.
Education
Bachelor's Degree - Business Management
Southeastern Louisiana University
Hammond, LA05-1992
Skills
- Competitor Performance Monitoring
- Territory Management
- Industry Trend Analysis
- Customer-Focused Selling
- Effective Presentations
- Prospective Lead Identification
Affiliations
- Recognized as Best Performer awards throughout my 30 year tenure
- Board member of the Lousiana Restaurant Assoiciation
Timeline
Sales /Area Sales Manager
Southern Glazer's Wine and Spirits of Louisiana
01.1994 - 01.2024
Sales Agent
Combined Insurance Company
02.1992 - 03.1994
Bachelor's Degree - Business Management
Southeastern Louisiana University
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