Walton Amy
Goldsboro,NC
Summary
Dynamic Sales and Marketing Manager at Brookdale Senior Living with a proven track record in business growth and retention. Expert in optimizing sales processes and enhancing brand visibility through innovative marketing campaigns. Skilled in relationship building and data analysis, consistently exceeding sales targets and fostering long-term client partnerships.
Overview
19
19
years of professional experience
Work History
Sales and Marketing Manager
Brookdale Senior Living
08.2022 - Current
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
- Implemented systems and procedures to increase sales.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Developed key account relationships for improved client retention and long-term partnerships.
Optical Sales Associate
20/20 Vision Center
03.2018 - 08.2022
- Collaborated with team members to maintain a clean, organized, and visually appealing store environment.
- Streamlined daily operations by effectively coordinating tasks among team members during busy periods.
- Processed insurance claims accurately and promptly, minimizing wait times for customers.
- Supported optometrist with pre-testing procedures, ensuring accurate results for prescription adjustments.
- Recommended specific frames, lenses and lens coatings to suit client needs.
- Assisted customers in selecting frames and lenses based on their prescription needs and personal style preferences.
- Increased store revenue through effective sales techniques and product knowledge.
- Continuously expanded industry knowledge to stay informed on the latest trends and products in the optical field.
- Listened to customer needs and desires to identify and recommend optimal products.
Sales Agent
Family Housing Center
02.2007 - 03.2018
- Developed strong relationships with clients through excellent customer service and regular followups.
- Assisted call-in customers with questions and orders.
- Explained features and advantages of housing designs, products and services to promote sales.
- Provided superior service to customers by quickly and courteously responding to requests, inquiries, suggestions and concerns.
- Boosted referral rates by cultivating positive relationships with satisfied customers who were eager to recommend our products/services to others.
- Negotiated contracts with prospective clients, helping to secure long-term business partnerships.
- Achieved top performer status within the company due to consistent high sales numbers.
- Increased sales revenue by consistently meeting and exceeding sales targets.
- Improved overall customer satisfaction by promptly addressing concerns and providing tailored solutions.
- Identified new areas of opportunity within existing accounts by offering additional products or services based on their needs analysis results.
- Enhanced product knowledge through continuous training and professional development opportunities.
- Negotiated prices, terms of sales and service agreements.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Expanded client base by diligently prospecting new leads and effectively presenting product offerings.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Education
Associate Degree in Marketing - Business
Youngstown State University
Youngstown, OHSkills
- Team leadership
- Social media management
- Business growth and retention
- Sales tracking
- Rapport and relationship building
- Sales presentations
- Advertising campaigns
- Business development
- Leads prospecting
- Sales quota achievement
- Creative direction
- Marketing campaign evaluation
- Customer service
Timeline
Sales and Marketing Manager
Brookdale Senior Living
08.2022 - Current
Optical Sales Associate
20/20 Vision Center
03.2018 - 08.2022
Sales Agent
Family Housing Center
02.2007 - 03.2018
Associate Degree in Marketing - Business
Youngstown State University
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