Wan Chun Hsieh

Drove the end-to-end design and contributed to product strategy for 3 enterprise SaaS and 2 AI internal products, delivering and scaling solutions that streamlined data standardization, trial planning, and feasibility analysis.

• Designed the synthetic-data exploration platform—enabling dataset search, cohort visualization, and publication-style insight sharing to accelerate trial decisions.
• Explored and defined protocol optimization workflows, delivering an initial protocol insight searching MVP that informed early product direction and later development.
• Drove design for internal products: Medical Data Standardization — unified fragmented workflows, saving time in de-identification, mapping, and report delivery; Protocol Data Capture & Management — streamlined attribute, code, and mapping collaboration for data teams.
• Contributed to study feasibility revamp—driving new design system adoption and designing key features, site feasibility prediction, and optimization, which accelerated trial site planning.
• Utilized Google Analytics to monitor websites and other digital content and recommended strategies and updated channels to improve performance.

Led new initiatives to expand digital experiences across web/mobile apps, marketing sites, and design systems.

Delivered cohesive design solutions spanning visual identity, acquisition flows, social media, and print—strengthening engagement and supporting product growth. Selected projects:

• Patientrials – Redefined the experience of the AI-powered patient recruitment platform, creating a scalable design system and overhauling trial search, filtering, and enrollment flows — streamlining patient effort and boosting selection confidence.
• Invidica – Designed the AI-powered B2B wholesale marketplace from early stage, establishing the design system, integrating the model to inform profitability-prediction, and optimizing search and selection — enabling faster, more informed purchasing.
• Designed event websites and campaign materials for international conferences, including three consecutive years for the U.S.–Taiwan High-Tech Forum and the UNDP Nigeria Lake Chad Naimey Conference, delivering cohesive visual branding and digital presence.

Drove the end-to-end design to enhance enterprise SaaS workflows for clinical work list, enabling pathologists to organize cancer cases more effectively; Shaped early product direction for research project management product.

• Designed work list management features that streamlined diagnosis workflows with AI-powered prioritization.
• Shaped experience strategy through on-site shadowing, stakeholder workshops, and research with the cross-functional team. Delivered journey maps, wireframes, and prototypes that accelerated validation and informed product direction.
• Co-created the design system patterns and documentation to support enterprise product growth.

Led the zero-to-one design of an AI-powered outfit rental subscription and personalized styling platform, securing $2.5M in pre-seed funding.

• Applied a lean UX approach — from discovery with 400+ users through concept testing, iteration, and development — to shape the platform, brand identity, and service blueprints that improved customer touchpoints across ordering, fulfillment, returns, and repeat cycles.
• Built the visual brand guide and initial design system to ensure a consistent experience and scalable growth. Mentored junior designer and established the design process.

• Led design strategy for global initiatives, facilitating in-person and virtual design thinking workshops across 10+ countries. Promoted from Designer & Engagement Strategist to Discover Project Lead.
• Co-created human-centered design frameworks for program and social innovation adopted by 20+ teams. Validated five MVPs, securing $2M in funding, and launched the Burundi Innovation Hub platform — featured in the Design for Social Innovation case studies book.

• Designed discovery-stage digital direct care concepts for the organization’s 10-year digital strategy initiative. Delivered 13 high-fidelity scenarios in mobile and iPad — including a chatbot AI assistant for patient reporting, monitoring, and clinician care coordination.

• Led the zero-to-one design process to establish the brand design guide and launched a course enrollment and marketing website.