Wang Xiaochuan

• Creator Acquisition: Developed and implemented standards and certification criteria aligned with platform values to attract mid-tier and high-quality short video creators from external platforms. By analyzing supply and demand across different categories within Red, building quality creator models, and setting up growth incentive task systems for creators, achieved a 150% increase in the number of new creators in a short term. Long-term creator retention rates improved by 240%, contributing a 0.33% increase to Red's content production and consumption ecosystem.
• Creator Monetization Strategy: Analyzed income distribution and trends among top-tier creators in specific niches. Optimized matching strategies for commercial orders, developed and validated effective livestreaming pathways for high-quality creators to act as buyers, thereby diversifying monetization options for existing creators. As a result, average monthly income per account increased by 35%, significantly enhancing long-term creator retention.
• MCN Management & Operations: Identified and recruited leading MCNs (Multi-Channel Networks) in the industry. Analyzed the survival status of MCNs on the platform and developed exclusive support and operational strategies tailored for MCN creators. Built an MCN label management system, integrated resources from multiple internal platforms, and optimized public settlement processes. These efforts led to a 28% increase in content production and consumption metrics for MCN creators and a 39% improvement in monetization efficiency.

Reactivation & Retention Strategy for SEA customers:

• Lead and implemented a customer reactivation & retention program, increasing SEA Monthly Active Buyers (MAB) by 5%, by refining lapsed user segmentation, establishing a new end-to-end user journey, and creating opportunities based on user churn rate, profitability, average order value and historical promo adoption
• Collaborated with cross-functional teams to implement on-site touch-points integration, increasing penetration rate of inactive buyers by CLM incentive distribution to prompt conversion by 10%, with personalized creative/ads USP on OM and CRM traffic channels to drive CTR
• Designed persona-based journey, achieving stable 5% decrease in Cost per Buyer (CPB), based on exclusive voucher scheme design, marketing communications and assortment deals (all integrated in lapsed customer landing page)
• Built SOP, roadmap and standard playbook for operation and implementation for SEA local country team, with highly reusable tools and dashboard to improve work efficiency of entire user growth team.

User Operations - Kwai game publishing:

• Lead game publishing projects like Kwai & "Mini World", contributing to a 60% increase in overall number of registered players per day, developing an online management mechanism for highly active gaming creators, implementing differentiated strategies for recruitment, education, and incentivization of influencers
• Established a segmentation and growth-oriented system for vertical creators, improving content production efficiency(retention) of core creators by 50%, collaborating with game manufacturers to explore effective user incentives based on content platforms (game props and membership)
• Developed content rating tools and implemented content rating standards for distribution of traffic, achieving 35% reduction in cash and traffic costs on gaming influencers, with 100% growth in creator pool size, optimizing content ecosystem of platform.

User Growth & CRM Operations for WeSee:

• Optmizing WeSee app push strategy, contributing to 8% growth in overall Daily Active Users (first touch DAU), by refining user segmentation and lifecycle management systems through AB experiments based on historical user content preferences
• Establish dynamic content supply mechanism, increasing CTR by 12%, collaborating with cross-functional teams to build Content Generation Strategy Based on Recommendation Algorithm.

• Tik Tok Brazil from 0 to 1: Established a cross-cultural operations team from scratch, achieving first-ranking in Photography and Video category in Google Play Store in Brazil with 200 thousand DAU, building a comprehensive conversion system for user acquisition, activation, and retention
• Optimizing user journey, improving next-day retention by 20%, by providing adaptive strategies based on user device and network conditions, with fatigue control by managing content supply strategy in feed
• Established comprehensive user lifecycle model, increasing 30-day retention by 50%, by defining core metrics for KOLs, maintaining high loyalty of active influencers, optimizing content publishing tools, and create online challenges directly tied to core business metrics based on user behavior analysis.

Simultaneous interpretation in Portuguese. Planning and implementation of large conferences and events; Research on international economics topics.