Wanni Han

Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills, and dedication to customer service.

Financial Comparison Analysis between McDonald's and Wendy's   09/2023 - 11/2023
Financial Statement Comparison: Conduct a financial statement comparison between McDonald's and Wendy's, review the annual reports of both companies, extract financial data, and construct a financial ratio analysis model in Excel.
Data Visualization: Complete the creation of Excel spreadsheets to display the comparative results of various financial indicators of the two companies, including profit margins, asset turnover ratios, debt ratios, and other core ratios.
Report Writing: Based on the data analysis results, write a report detailing the analysis and insights into the financial performance of McDonald's and Wendy's.
Packless Travel Brand Campaign Proposal                                  05/2024 – 06/2024
Image Shaping: Analyzed and defined the target audience, distilled the brand image of Packless Travel, and reinforced the brand personality through copywriting and visual design.
Competitor Analysis: Conducted research on competitors, including market positioning, marketing strategies, and product features, to clarify the differentiated advantages of Packless Travel.
Strategy: Developed a strategic plan covering brand communication pathways, market penetration strategies, and execution key points, ensuring the proposal's feasibility and market competitiveness.
Creative: Responsible for the creative planning and writing of communication content, planning email and SMS promotional activities, and ensuring the content is innovative, appealing, and in line with the brand image.
Proposal and Communication: Organized and completed the proposal presentation, clearly articulating the background, strategic thinking, creative highlights, and expected outcomes, communicating with the client, and answering questions.