Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Quote
Work Preference
Tools
Websites
Languages
Timeline
04
Waqas Siddiqui

Waqas Siddiqui

Salesforce Administrator
Herriman,Utah

Summary

Experienced Salesforce Administrator with a strong background in B2B, SaaS, Sales Operations, and Technology Services Distribution. I bring a detail-driven and innovative approach to solving complex business challenges, with a passion for streamlining processes, enhancing efficiency, and delivering impactful results.

I thrive in collaborative environments, working cross-functionally with diverse teams to leverage data and technology in building scalable, impactful solutions. Whether optimizing flow automation or driving adoption of Salesforce best practices, I’m committed to delivering strategic, data-driven results that support growth and operational excellence.

SFDC Technology - Flows, Process Builders, Approval Processes, Apex Triggers, Visualforce, Lightning Component, Security Controls, Connected/Lightning Apps, Permission Sets, Permission Set Groups, Sharing Rules, Escalation rules. Assignment rules, Record types, Custom Objects, Fields, Layouts & Dynamic Lightning Record Pages, Reports & Dashboards, Custom Tabs, Apex, SOQL/PL/SQL, etc.

Overview

14
14
years of professional experience
1
1

Salesforce Certified AI Associate

1
1

Salesforce Certified Advanced Administrator (SCAA)

1
1

Salesforce Certified Administrator (SCA)

1
1

Trialhead Mountaineer

6
6
years of post-secondary education

Work History

Salesforce Administrator

Telarus, LLC.
Sandy, UT
09.2019 - 05.2025
  • Over 7 years of experience administering Salesforce CRM for 400+ users, consistently delivering timely issue resolution to minimize downtime and maximize user satisfaction.
  • Hands-on experience building, configuring, and implementing Salesforce Service and Sales Cloud out-of-the-box solutions by closely collaborating with the Salesforce architect team.
  • Handled and prioritized Salesforce cases and Jira user stories, resolving issues efficiently, and developing test plans to validate functionality before production release.
  • Designed and implemented 100+ flow automations and 50+ approval processes to optimize Sales, Marketing, and Operations workflows, reducing manual tasks by 40%, and improving overall process efficiency.
  • Designed and managed the Salesforce security model, including profiles, permission sets, and sharing rules, to ensure proper user access, data security, and compliance.
  • Managed the development process from design through testing to deployment for new products, feature enhancements, and updates in the Salesforce environment, using the Gearset DevOps process.
  • Built dynamic lightning record pages and customized objects, fields, and layouts using filters, visibility rules, and component configurations to enhance user experience and meet stakeholder needs across Sales, Marketing, Operations, and Commissions teams.
  • Performed weekly data migrations and bulk updates using the Salesforce Data Loader tool, managing datasets of over 500K records with a high degree of accuracy.
  • Partnered with cross-functional teams to enable seamless integrations across platforms, including Revenue Grid, ZoomInfo, Gong, Outreach, DocuSign, PDF Butler, Marketo, Pardot, HubSpot, RingCentral, and Talkdesk.
  • Created actionable reports and dashboards to track KPIs, adoption metrics, and sales pipeline activity.
  • Conducted training sessions for end users on the usage of Salesforce application features.
  • Assisted with creating documentation around system configurations and changes made over time.

Salesforce Admin/IS Integration Specialist

EFileCabinet, Inc.
Lehi, UT
11.2017 - 08.2019
  • Successfully completed data maintenance and cleanup across Salesforce, HubSpot and Outreach, archiving over 25,000 closed lost, hard bounce and duplicate leads resulting in a 15% price reduction in system cost.
  • Provide day-to-day administration, front-line application support and configuration to enterprise applications that form the basis of eFileCabinet's operations - mainly Salesforce, Zuora, HubSpot, Outreach and Gong.
  • Built multi-stage email marketing flows based on user behavior and lifecycle stage, increasing engagement by 40%.
  • Collaborated with functional team to proactively define system requirements based on business processes, configured functionality, conducted appropriate levels of testing and manage release into production environment.
  • Maintain security such as user accounts, sharing rules, user profiles and roles, field level security, content folder rights, groups, list view rights.
  • Performed customization by creating Salesforce custom objects, page layouts, record types, fields, dependent pick-lists, validation rules, workflow rules, reports, and dashboards based on departmental needs.
  • Created and maintained workflow and approval processes for automated alerts and email generation on field updates.
  • Resolves technical issues through debugging, research and investigation.
  • Ensure data integrity by merging duplicate Leads, Contacts, and Accounts.
  • Responsible for ongoing system functionality, maintenance, accessibility and updates.
  • Rebuilt reporting dashboards to improve data transparency for marketing and sales leadership.
  • Good knowledge in migrating Salesforce Classic to Salesforce Lightning to support business processes.

Senior Computer Analyst/Functional Technology Developer

Idaho State University
Pocatello, ID
02.2015 - 11.2017
  • Lead a team of 9 members and mentored them to achieve our goals and targets.
  • Successfully implemented TouchNet Commerce Suite, including Student Bill+Payment, Business Office, Campus Merchant, and Marketplace modules, which increased campus revenue by over 15%.
  • Developed and maintained custom student invoicing for foreign and domestic 3rd party agencies using SQL Developer, MS Access, and MS Excel; reduced invoicing time by 50% and recovered over 13 million in Student AR receivables.
  • Wrote PL/SQL reports and designed aesthetically pleasing end user reports using Argos Report Writer; incorporated PL/SQL packages, procedures, functions, triggers, views, etc.
  • Advanced knowledge on Banner ERP Student AR Module Oracle Database.
  • Over 7 years of experience in handling sensitive student financial data regarding tuition and fees payments.
  • Interact with Software Developers and vendors to resolve issues and determine root causes based on product specifications and requirements.
  • Interact with vendors to manage licensing/maintenance agreements and resolve hardware/software issues.
  • Responsible for administering, installing, configuring, training, and supporting all cashiering stations, and mobile POS devices on campus (Pocatello, Idaho Falls, and Meridian).
  • Developed and maintained custom websites and multimedia interfaces using TouchNet, HTML, CSS, JavaScript, Dreamweaver CS5, and Terminal Four CMS.

Accountant/Analyst

Idaho State University
Pocatello, ID
04.2011 - 01.2015
  • Worked with students resolving tuition billing problems, third-party agency billing problems and student account holds on the ERP Banner System.
  • Produce regular weekly, monthly, quarterly, annual financial reports by accessing the database using SQL queries.
  • Developed training and resources for departmental cashiering and online stores.
  • Developed and maintained CASHNet eMarket online stores for various departments at ISU.
  • Involved in developing and maintaining payment mobile app for ISU departments, including handing hardware and software security of the mobile devices.
  • Involved in setting up CASHNet physical cashiering stations all over campus.
  • Involved in planning, developing and maintaining PCI compliance and security for all departments at ISU.
  • Developed and maintained Finance and Admin website using Dreamweaver CS5.
  • Assembled and installed a wide array of computer systems, workstations, and peripheral hardware.

Education

Bachelor of Business Administration - Computer Information Systems

Idaho State University
Pocatello, ID
08.2004 - 05.2010

Skills

  • Salesforce CRM (Sales Cloud, Service Cloud, Marketing Cloud, Knowledge, CRM Analytics)
  • Project Management
  • Agile & SCRUM Methodologies
  • Lead Management
  • Process Automation
  • Flow Optimization
  • Security Management
  • DevOps Management
  • Data Management
  • Data Analysis
  • System integration
  • Document Management Systems

Certification

Salesforce Certified AI Associate
Issued Sep 2023
Credential ID: 3664505

Salesforce Certified Administrator (SCA)

License Issued Feb 2019

Credential ID: 19860486

Salesforce Certified Advanced Administrator (SCAA)
Issued Nov 2022
Credential ID: 2717593

Trialhead Mountaineer
Issued Feb 2018

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

The problem is not to find the answer; it’s to face the answer.
Terence McKenna

Work Preference

Work Type

Full TimePart TimeInternship

Work Location

Remote

Important To Me

401k matchPaid sick leaveHealthcare benefitsWork from home optionPaid time offFlexible work hours

Tools

  • Dataloader
  • Work Bench
  • FieldTrip
  • JIRA
  • ZoomInfo
  • Revenue Grid
  • Marketo
  • Gearset
  • GitHub
  • DMS: (Docusign, Adobe Sign, PDF Butler)
  • RingCentral
  • Talkdesk
  • Slack
  • Microsoft Excel
  • SOQL & PL/SQL
  • Apex
  • Outreach
  • Gong

Languages

Urdu
Native language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

Salesforce Administrator

Telarus, LLC.
09.2019 - 05.2025

Salesforce Admin/IS Integration Specialist

EFileCabinet, Inc.
11.2017 - 08.2019

Senior Computer Analyst/Functional Technology Developer

Idaho State University
02.2015 - 11.2017

Accountant/Analyst

Idaho State University
04.2011 - 01.2015

Bachelor of Business Administration - Computer Information Systems

Idaho State University
08.2004 - 05.2010

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Waqas SiddiquiSalesforce Administrator
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