Ward Larsen

• Manage Business Development and Strategic Planning and Growth
• Responsible for new Client business development for brands and retention
• Contract negotiation, new Initiatives/Campaigns with new or prospective vendors as well as pre-existing clients
• Initiate all client and non-client brand partnerships with Premier along with brand campaigns from prospecting, approach, presentation, closing and follow up
• Developed business development growth strategy for firm with additional platforms, programs and revenue opportunities for firm as well as client/corporate partners
• Increased account base to an average of 40-50 active accounts with an average of 15% increase in spend year over year
• Reduction of company client turnover to > 10% per year while increasing client brand investment and fees with increase of 5%-12% year over year while increasing offerings and benefits for existing clients
• Develop and present roadmap of new integrated marketing opportunities: identify high-interest 360-degree experiences, new content features, integrations, co-branding, event-based solutions and emerging ad platforms for client and prospective client presentations
• Develop, promote and implement strategies to maximize client spend by identifying cross-platform and co-branding opportunities for increase of 15%-22% overall client spend
• Identify, develop and effectively package emerging advertising opportunities related to key product offerings including Web, Broadcast and Social Media experiences for client brands
• Introduced Music Video, Video Gaming and Social Media placement and integration as part of client service options
• Manage strategic planning for cross functional teams for branding and marketing campaigns with entertainment productions and Studios
• Manage full process from project brief, RFP’s and agency selection, through contracts, approvals, and delivery and execution
• Handle Brand Integrations, Branding Tie-Ins and Marketing Initiatives for Scripted, Unscripted, Reality, Variety Talk Show programming and feature films
• Structured multiple strategic alliances with Advertising Agencies, Public Relation and Media Buying Firms for Marketing and Entertainment initiatives
• Work with Major Studio’s on paid brand integrations and placements for feature films
• Responsible for vendor sourcing and specific products/categories
• Entertainment Consulting for brands/clients for entertainment partnerships
• Represented the country of Iceland and the US Virgin Islands for physical production locations as well as other product placement opportunities for the country’s brands
• Also represented physical location for Met Life Building (NYC), McDonald's Restaurants, MLS Soccer and NFL stadiums
• Introduced and managed Entertainment Marketing Events as part of client services
• (Sundance Film Festival, SXSW, ACM’s, Grammy’s, Golden Globes, Academy Awards, Coachella, CMA’s etc.) Celebrity Seeding and Outreach for retained and non-retained clients and brands
• Handle various influencer, celebrity brand ambassadors, sponsorships, and social media campaigns with client brands.

• Manage Business Development and Strategic Planning and Growth
• Responsible for new Client business development for brands and retention
• Contract negotiation, new Initiatives/Campaigns with new or prospective vendors as well as pre-existing clients
• Initiate all client and non-client brand partnerships with Premier along with brand campaigns from prospecting, approach, presentation, closing and follow up
• Developed business development growth strategy for firm with additional platforms, programs and revenue opportunities for firm as well as client/corporate partners
• Increased account base to an average of 45-50 active accounts with an average of 15% increase in spend year over year
• Reduction of company client turnover to > 10% per year while increasing client brand investment and fees with increase of 5%-12% year over year while increasing offerings and benefits for existing clients
• Develop and present roadmap of new integrated marketing opportunities: identify high-interest 360-degree experiences, new content features, integrations, co-branding, event-based solutions and emerging ad platforms for client and prospective client presentations
• Develop, promote and implement strategies to maximize client spend by identifying cross-platform and co-branding opportunities for increase of 15%-22% overall client spend
• Identify, develop and effectively package emerging advertising opportunities related to key product offerings including Web, Broadcast and Social Media experiences for client brands
• Introduced Music Video, Video Gaming and Social Media placement and integration as part of client service options
• Manage strategic planning for cross functional teams for branding and marketing campaigns with entertainment productions and Studios
• Manage full process from project brief, RFP’s and agency selection, through contracts, approvals, and delivery and execution
• Handle Brand Integrations, Branding Tie-Ins and Marketing Initiatives for Scripted, Unscripted, Reality, Variety Talk Show programming and feature films
• Structured multiple strategic alliances with Advertising Agencies, Public Relation and Media Buying Firms for Marketing and Entertainment initiatives
• Work with Major Studio’s on paid brand integrations and placements for feature films
• Responsible for vendor sourcing and specific products/categories
• Entertainment Consulting for brands/clients for entertainment partnerships
• Represented the country of Iceland and the US Virgin Islands for physical production locations as well as other product placement opportunities for the country’s brands
• Also represented physical location for Met Life Building (NYC), McDonalds Restaurants, MLS Soccer and NFL stadiums
• Introduced and managed Entertainment Marketing Events as part of client services
• (Sundance Film Festival, SXSW, ACM’s, Grammy’s, Golden Globes, Academy Awards, Coachella, CMA’s etc.) Celebrity Seeding and Outreach for retained and non-retained clients and brands
• Handle various influencer, celebrity brand ambassadors, sponsorships, and social media campaigns with client brands.

• Manage Business Development and Strategic Planning and Growth
• Responsible for new Client business development for brands and retention
• Contract negotiation, new Initiatives/Campaigns with new or prospective vendors as well as pre-existing clients
• Initiate all client and non-client brand partnerships with Premier along with brand campaigns from prospecting, approach, presentation, closing and follow up
• Developed business development growth strategy for firm with additional platforms, programs and revenue opportunities for firm as well as client/corporate partners
• Increased account base to an average of 45-50 active accounts with an average of 15% increase in spend year over year
• Reduction of company client turnover to > 10% per year while increasing client brand investment and fees with increase of 5%-12% year over year while increasing offerings and benefits for existing clients
• Develop and present roadmap of new integrated marketing opportunities: identify high-interest 360-degree experiences, new content features, integrations, co-branding, event-based solutions and emerging ad platforms for client and prospective client presentations
• Develop, promote and implement strategies to maximize client spend by identifying cross-platform and co-branding opportunities for increase of 15%-22% overall client spend
• Identify, develop and effectively package emerging advertising opportunities related to key product offerings including Web, Broadcast and Social Media experiences for client brands
• Introduced Music Video, Video Gaming and Social Media placement and integration as part of client service options
• Manage strategic planning for cross functional teams for branding and marketing campaigns with entertainment productions and Studios
• Manage full process from project brief, RFP’s and agency selection, through contracts, approvals, and delivery and execution
• Handle Brand Integrations, Branding Tie-Ins and Marketing Initiatives for Scripted, Unscripted, Reality, Variety Talk Show programming and feature films
• Structured multiple strategic alliances with Advertising Agencies, Public Relation and Media Buying Firms for Marketing and Entertainment initiatives
• Work with Major Studio’s on paid brand integrations and placements for feature films
• Responsible for vendor sourcing and specific products/categories
• Entertainment Consulting for brands/clients for entertainment partnerships
• Represented the country of Iceland and the US Virgin Islands for physical production locations as well as other product placement opportunities for the country’s brands
• Also represented physical location for Met Life Building (NYC), McDonalds Restaurants, MLS Soccer and NFL stadiums
• Introduced and managed Entertainment Marketing Events as part of client services
• (Sundance Film Festival, SXSW, ACM’s, Grammy’s, Golden Globes, Academy Awards, Coachella, CMA’s etc.) Celebrity Seeding and Outreach for retained and non-retained clients and brands
• Handle various influencer, celebrity brand ambassadors, sponsorships, and social media campaigns with client brands.

• Managed all strategic planning and marketing efforts for La Mirada location across all platforms including social media, direct mail, local store advertising, direct email, local newspapers, couponing, Valpak and Yelp Business and Wi-Fi programs
• Handled community events in coordination with City of La Mirada including La Mirada Day of Service, Relay for Life Cancer Relay, Easter Egg Hunt Event, Independence Festival, and the 714/562 Festival
• Initiated Lead sponsorship for “Love La Mirada” community improvement, cleanup, and Day of Service for the local community event
• Initiated and coordinated startup of all social media accounts for the business
• Inclusive of Facebook, Instagram, Twitter
• Responsible for daily social media content for the store across all platforms
• Launched first POS/POP retail partner program with Vivino Wine App
• Resulting in adoption by multiple Grocery Outlet franchises across the Southern California region
• Managed sourcing, purchasing and ongoing inventory levels for domestic, craft and import offerings
• Coordinated and managed vendor promotions, in-store displays, branding, drawings, and special events
• Managed all contracts for direct receiving of non-corporate vendor brands and local vendors across multiple product categories and product lines.

• Managed all sales and personnel for the El Segundo office for one of the world's leading professional staffing, consulting, and outsourcing solution providers
• Responsible for new client development, client retention, increasing sales, and management of the P&L for the Los Angeles office resulting in increased sales of 12%
• Managed daily operations, formulated operating budgets and sales plans
• Negotiated contracts, staffing, cost structure with C-Level Executives
• Facilitated the training and growth of employees via mentoring and coaching in areas of business development, recruitment, quality assurance with a growth mindset
• Participation in networking organizations and events resulting in increased presence in the local marketplace
• Managed new candidate recruiting and retention plans, client service and direct marketing.

Responsible for all branch functions of management, sales, recruiting, staffing, operations of financial staffing and recruiting office.

Division Director for Staffing and Recruiting for two locations.