Warda Niaz
Chicago,IL
Summary
Results-driven sports marketing professional with experience in NFL and NBA game day operations, fan activations, and digital content strategy. Skilled in coordinating large-scale events, managing affinity groups, and driving fan engagement through innovative marketing initiatives. Excels in cross-department collaboration and operational planning, ready to contribute expertise in event execution and brand storytelling to a sports organization.
Overview
4
4
years of professional experience
Work History
Gameday Marketing Team
Chicago Bears
Chicago, IL
04.2025 - Current
- Manage Kids' Club and Baby Bears tents during home games and training camp
- Support execution of in-stadium promotional activities and fan engagement initiatives
- Build relationships with fans to increase group participation and drive memberships.
- Assist with event logistics, setup, and operational flow during game day activations
Youth Hoops/ Programming Coach
Chicago Bulls
Chicago, Illinois
04.2024 - Current
- Developed comprehensive coaching plans for camps, enhancing engagement and effectiveness of training sessions.
- Educate youth players and parents about basketball fundamentals and the Chicago Bulls organization through community outreach initiatives.
- Managed events for over 80 youth participants, delivering basketball coaching and coordinating administrative support.
- Coordinated logistical operations, streamlining setup and breakdown at various host sites.
- Serve as an ambassador for the Chicago Bulls brand, promoting the team's values and mission.
Marketing and Recruitment Specialist
Western Michigan University
Kalamazoo, Michigan
01.2023 - 06.2023
- Create content for social media platforms such as Instagram and TikTok
- Developed and published monthly newsletters, increasing social media engagement by 20%
- Implemented plans for student organizations, enhancing recruitment efforts and social media presence
- Promoted the University in various events such as orientation, open houses, tours, and admitted student events
- Researched and analyzed enrollment trend data, implementing strategies that increased enrollment through social media
- Monitor and maximize outreach and engagement, maintain content calendar
Assistant Program Manager- Social Media
Western Michigan University
Kalamazoo, MI
11.2021 - 12.2022
- Promoted events to over 4,000 attendees through targeted online platforms, including Instagram, TikTok, and Facebook
- Designed social media content and increased following on Instagram account by 30% in 3 months
- Created and posted engaging graphics for events and marketing initiatives, enhancing online presence and audience engagement
- Covered multiple events live through video and photography, sharing real-time updates on social media to increase event visibility
- Created new social media accounts and strategies that are now a key component of the organization
Education
Bachelor of Science - Sport Management
Western Michigan University
Kalamazoo, MI06-2023
Skills
- Event management
- Fan engagement
- Promotional activities
- Social media strategy
- Content creation
- Market analysis
Timeline
Gameday Marketing Team
Chicago Bears
04.2025 - Current
Youth Hoops/ Programming Coach
Chicago Bulls
04.2024 - Current
Marketing and Recruitment Specialist
Western Michigan University
01.2023 - 06.2023
Assistant Program Manager- Social Media
Western Michigan University
11.2021 - 12.2022
Bachelor of Science - Sport Management
Western Michigan University