Summary
Overview
Work History
Education
Skills
Timeline
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Warren Cannon

Warren Cannon

Sales Development Representative
Johnson City,TN

Summary

Results-driven Sales Development Representative with 2.5+ years of full-cycle sales experience in SaaS, media strategy, and advertising. Proven ability to build relationships with organizations, drive high-quality leads, and exceed quotas. Passionate about faith, personal growth, and helping teams leverage digital tools to maximize impact. Currently seeking to advance into an Account Executive role to own the full sales cycle and deliver greater value.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work History

Sales Development Representative

Subsplash
Dallas, TX
11.2024 - Current
  • Consistently exceed activity goals, averaging 900+ calls/month and 250-300 prospects added.
  • Use CRM systems (salesforce) and data tools to build and optimize pipeline.
  • Achieved 75%-100%+ of SAO quota while maintaining top-tier outreach consistency.

Senior Specialist - Media Strategy

Mars United Commerce
New York, NY
03.2024 - 08.2024
  • Developed and executed comprehensive media strategies across multiple platforms, optimizing campaigns to drive customer engagement and increase sales for key accounts.
  • Collaborated with cross-functional teams to manage over $5 million+ in media spend, ensuring alignment with client objectives and delivering measurable ROI.
  • Analyzed consumer behavior and market trends to inform strategic decisions, resulting in a 15% increase in campaign efficiency and improved client satisfaction.

Senior Media Planner

Quad Graphics
Minneapolis, MN
05.2023 - 12.2023
  • Led the development and execution of high-impact traditional media plans including TV, radio, print and out-of-home, driving brand visibility and engagement for clients.
  • Oversaw media buying and vendor negotiations, securing prime placements while reducing costs by 20%, significantly improving campaign ROI.
  • Managed a team of planners and collaborated with cross functional teams to optimize media strategies , consistently delivering successful campaigns that met or exceeded
    client KPIs.

Media Planner

Deutsch NY
New York, NY
04.2022 - 04.2023
  • Developed and executed media strategies across TV, digital, and print channels, ensuring optimal audience targeting and maximizing campaign performance for key clients.
  • Collaborated closely with creative and analytics teams to align media plans with broader marketing objectives.
  • Managed relationships with media vendors and negotiated placements, consistently delivering campaigns on time and within budget while optimizing cost efficiency.

Assistant Media Planner

Creative Energy
Johnson City, TN
10.2019 - 04.2022
  • Supported the planning and execution of media campaigns across traditional and digital channels, ensuring seamless coordination with senior planners and account teams.
  • Conducted research and analysis on target audiences and media performance, providing actionable insights to optimize media strategies and improve campaign outcomes.
  • Assisted in media buying and vendor negotiations, helping to secure competitive rates and placements while adhearing to client budgets and timelines.

Account Executive

Nexstar Media Group Inc.
Johnson City, TN
08.2017 - 10.2019
  • Managed a portfolio of clients across diverse industries, developing customized advertising solutions that maximized revenue and enhanced brand visibility.
  • Negotiated and secured high-value advertising contracts for TV and digital platforms, consistently exceeding sales targets by 15%.
  • Built and maintained strong client relationships, providing ongoing campaign support and strategy adjustments to ensure client satisfaction and retention.

Education

Bachelor of Science - Communications

Salem State University
Salem, MA
01.2013 - 05.2017

Skills

CRM management

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Timeline

Sales Development Representative

Subsplash
11.2024 - Current

Senior Specialist - Media Strategy

Mars United Commerce
03.2024 - 08.2024

Senior Media Planner

Quad Graphics
05.2023 - 12.2023

Media Planner

Deutsch NY
04.2022 - 04.2023

Assistant Media Planner

Creative Energy
10.2019 - 04.2022

Account Executive

Nexstar Media Group Inc.
08.2017 - 10.2019

Bachelor of Science - Communications

Salem State University
01.2013 - 05.2017

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Warren CannonSales Development Representative