Warren Cohen

• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities worldwide and increase revenue.
• Achieved specific company goals concentrating on increased profits from value added and innovative product sales
• Managed sales staff at headquarters, Japan and China in addition to worldwide broker network
• Initiated in-depth account assessments with sales and management teams to evaluate sales potential. and accuracy in forecasting.
• Represented company on USDA Trade show with US Secretary of Agriculture in Dubai
• Member of California Almond Export Association, Board member on PTNPA, Member of Global Market Demand Committee - Almond Board of California

Directed sales and managed sales team for the Global Ingredient Division.

• Managed team of sales team for theGlobal Ingredient Division, providing guidance, coaching and support.
• Established pricing strategies to maintain competitive pricing and maximize profits.
• Specifically responsible for sales in India and China among other regions
• Successfully achieved goals concentrating in value added sales and managing customer relationships worldwide and developing sustainable long term relationships.

• Responsible for all sales in Middle East - Asia - Pacific markets. Includes sales of macadamia, hazelnut and almonds throughout the region.
• Opened and developed China market for almonds and hazelnuts. China grew significantly into a critical major market for California almonds.
• Significantly grew India inshell market - growing over 10% year over year.
• Developed market plans for market access funds from USDA
• Developed and employed retail licensing agreements with partners throughout the region.
• Identified critical tradeshows and managed brokers throughout the regions.