Warren Peskin
Henderson,NV
Summary
Results-driven business leader prepared for role with robust history of steering companies toward success and fostering culture of excellence. Known for collaborative leadership approach that aligns teams with organizational objectives and drives performance. Adept at navigating complex challenges, fostering innovation, and ensuring adaptability to evolving market conditions, with focus on strategic planning and operational excellence.
Overview
30
30
years of professional experience
Work History
CEO/Owner
WRP Business Development
09.2008 - Current
- Increased U.S. distribution for a large packaging manufacturer by 28% over five years through an analytical business model and exceptional customer care, resulting in a gross revenue of $85 million.
- Created a global distribution channel for a China-based air purification company during COVID-19, leveraging strategic relationships which resulted in business relations in Russia, Singapore, Japan, Germany, France, UK, Italy, Israel, Australia, and New Zealand, generating $250 million in sales.
- Developed specialized sales training programs for five clients in the consumer products sector, resulting in increased customer retention, company sales, and expanded clients’ distribution channels to include B2B and B2C.
CEO/Owner
Innovative Salon Services, LLC
01.2020 - 01.2025
- Created a new distribution model in Southern Nevada with three field salespeople, selling distinctive brands to professional hairdressers, barbers, and spas in a virtual model of operations.
- Managed the daily operations related to customer service, inventory management, and marketing.
- Utilized effective problem-solving techniques to resolve conflicts quickly and efficiently.
- Developed strong relationships with vendors to secure favorable pricing agreements.
- Created innovative marketing plans to drive business growth.
General Manager/Global Sales Director
Youngblood Cosmetics
07.2017 - 08.2018
- Led day-to-day sales, marketing, operational, and educational departments, driving a 30% increase in revenue by implementing strategic initiatives, resulting in a total net revenue of $30 million globally.
- Developed and executed marketing campaigns, increasing brand awareness and driving sales growth by expanding into medi-spas in the UK, premium retail big box in Sweden, Germany, and Italy.
- Overhauled infrastructure, establishing buying protocols and inventory adjustments, resulting in a reduction in operational costs of 23%.
President of Sales
TOL, LLC
02.2009 - 06.2017
- Created new brands of health and beauty care products for wholesale and retail markets, by developing a strategic sales process, including a B2C home subscription program for professionally inspired hair tools, skincare, and cosmetics.
- Utilized CRM tools to track leads, monitor progress, and optimize team performance, resulting in higher margins across multiple product lines utilized by a regional sales team of 25 people.
- Expanded into new markets, including Neiman Marcus, Nordstroms, and Bloomingdales, by leveraging existing accounts and developing strong customer relationships.
Regional Vice President of Sales & Marketing
DS Waters
10.2006 - 01.2009
- Managed an eight-million-dollar marketing budget, increasing sales from last to 2nd in the company within 18 months through effective sales training and new operational protocols, netting EBITDA of $350 million in revenue from rentals and another $150 million in wholesale direct business.
- Built and led a sales team of 150 field sales people across 10 locations, enhancing team performance and achieving significant sales growth.
Vice President of Sales & Education
EURASIA CONCEPTS, INC. DBA BIO IONIC, INC
01.2001 - 01.2005
- Achieved 115% of sales and distribution goals for Japanese Hair Straightening by leading all aspects of the sales process, demonstrating strong sales leadership, distributor training, and the creation of a part-time education team across North America that tallied over 130 trained hairdressers.
- Provided leadership, motivation, and guidance to direct reports, enabling them to reach their goals and improve team performance.
- Generated monthly reports outlining progress against targets and forecasts for future quarters, ensuring alignment with corporate goals.
Sales Manager/Team Concepts Division
04.1995 - 09.2000
- Created distinctive outside field sales team with Matrix Essentials as the core brand leading to $15 million in sales
- Hired, trained, and developed a team of 50 salespeople, covering Northern California.
- Provided coaching and sales training to field sales team on an ongoing basis, which resulted in exceeding sales growth expectations.
- Analyzed sales data to identify trends and make recommendations for improvement.
- Conducted regular training sessions with sales team members to ensure effective sales techniques were used.
- Empowered sales team to communicate their individual territory needs.
Education
Bachelor of Arts - Economics and Business Administration
California State University Northridge
Certificate - Alternative Medicine
Ventura College
Skills
- Legendary customer service
- Operations management
- Marketing strategies
- Staff management
- Contract management
- Sales development
- Team oversight
- Project estimating
- Product branding
- Financial planning
Timeline
CEO/Owner
Innovative Salon Services, LLC
01.2020 - 01.2025
General Manager/Global Sales Director
Youngblood Cosmetics
07.2017 - 08.2018
President of Sales
TOL, LLC
02.2009 - 06.2017
CEO/Owner
WRP Business Development
09.2008 - Current
Regional Vice President of Sales & Marketing
DS Waters
10.2006 - 01.2009
Vice President of Sales & Education
EURASIA CONCEPTS, INC. DBA BIO IONIC, INC
01.2001 - 01.2005
Sales Manager/Team Concepts Division
04.1995 - 09.2000
Bachelor of Arts - Economics and Business Administration
California State University Northridge
Certificate - Alternative Medicine
Ventura College
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