
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
· Spearheaded the design, development, and execution of creative projects while exuding amazing directional and management skills by conducting research, compiling data, and preparing trend reports for consideration and presentation to executives, committees, and board of directors for each season and staff
· Founded and designed my own high-end fashion line that is featured in international boutiques, Forbes, GQ, HypeBeast, and worn by clientele such as Lebron James and Pharrell Williams.
· Maintained a detailed account of all current inventory as well as the development of creative concepts & marketing campaigns from ideation to completion while ensuring alignment with brand standards via detailed storyboards to showcase creative designs and concepts to team. Created detailed briefs for designers outlining project requirements and expectations.
· Directed production of high-quality visuals, animations, videos, and other multimedia assets for delivery to social platforms/press.
· Conceptualized and recruited top-notch design talent to successfully build a strong creative team & partnered with other artists and graphic designers to bring creative visions to life in the fashion, music, and entertainment sectors.
· Developed effective strategies for creating and delivering compelling visual content across multiple platforms including (but not limited to): social platforms, web, mobile, internal presentations, display banners, email campaigns, out-of-home signage and more
· Built cohesive teams through recruitment, onboarding, training, coaching, motivation, and evaluation.
· Created detailed briefs for designers outlining project requirements and expectations.
· Provided leadership at brainstorming sessions; encouraged collaboration among team members.
Incredibly competent in all Adobe and Microsoft programs, Figma, Collect
· Successfully achieved monthly sales goals by actively engaging with customers and promoting products and services & demonstrated ability to identify customer needs and provide appropriate solutions.
· Displayed proficiency in using point of sale systems for processing transactions accurately.
· Maintained product knowledge by staying up-to-date on new products, services, and promotions.
· Provided exceptional customer service through customer satisfaction, website troubleshooting, and mail/logistic delays
· Managed inventory levels by ordering stock as needed, tracking sales trends, and adjusting orders accordingly.
· Maintained accurate records of incoming and outgoing mail-order for independent home furnishings account.
· Engaged with clients to discuss their options and interests to find the product that fits their needs & lifestyle
· Accurately received, ticketed, and stocked merchandise.
· Identified opportunities for improvement in operational processes related to sales activities and developed successful sales strategies to increase revenue.
· Trained new employees on company policies and procedures related to sales.
· Participated in sales and marketing events to achieve store goals.
· Used POS system to total purchases and receive and process cash or credit payment.
· Maintained up-to-date product knowledge on current fashions, fabrics, colors, and trends thus Informing customers about sales and promotions to boost overall sales.
· Enhanced technical knowledge of industry best practices by attending workshops and seminars.
· Gained proficiency in Microsoft Office Suite, including Word, Excel, Access and PowerPoint.
· Collaborated with design team on styling looks for photoshoots and runway shows.
· Developed creative ideas for fashion collections and presented them to the design team.
· Utilized Adobe Illustrator to create digital designs that could be easily modified or edited.