Summary
Education
Skills
Timeline
Work History
Websites
Overview
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Waylon Washington

Ruston,LA

Summary

Creative Video Director with 3 years of extensive experience in collegiate athletics, leading and assisting the production of high-impact video content across multiple sports programs. Proven expertise in developing and executing content strategies, directing Media Day shoots, and producing highlights, hype videos, and digital storytelling pieces. Skilled in managing end-to-end video production, collaborating with cross-functional teams, and delivering engaging content that enhances brand presence and fan engagement. Adept at balancing creative vision with strategic goals in fast-paced, deadline-driven environments.

Education

Bachelor of Arts - Communications

Northwestern State University of Louisiana
Natchitoches, LA
05.2023

Skills

  • Adobe Creative Suite
  • Video Shooting
  • Video Editing
  • Social Media Management
  • Content Planning
  • Data Analysis
  • Video Production

Timeline

Associate Director Of Creative Video

Louisiana Tech University
08.2023 - Current

Assistant Director of Creative Services Intern

Northwestern State Demons
01.2023 - 05.2023

ESPN+ Camera Operator

ESPN
01.2023 - 05.2023

Social Media Coordinator

Theta Chi Chapter Of Alpha Phi Alpha Fraternity
03.2022 - 05.2023

Freelance Videographer & Photographer

WaeFilms-Self Employed
12.2017 - Current

Bachelor of Arts - Communications

Northwestern State University of Louisiana

Work History

Associate Director Of Creative Video

Louisiana Tech University
08.2023 - Current
  • Serve as the lead creative for baseball, soccer, and women’s basketball, where I oversee the development and execution of comprehensive content strategies across each season. My responsibilities include producing and directing Media Day coverage, as well as creating dynamic video content, highlights, and other engaging digital assets to elevate each program’s brand and connect with fans.
  • Collaborate with athletics external relations team to develop marketing plans to support social media and web distribution needs ( graphic pieces, highlight packages, features, motion graphics, etc.) as well as live video streaming.


Assistant Director of Creative Services Intern

Northwestern State Demons
01.2023 - 05.2023
  • Collaborate with athletics external relations team to develop marketing plans to support social media and web distribution needs ( graphic pieces, highlight packages, features, motion graphics, etc.) as well as live video streaming.
  • Serve as a assistant to creating content for 7 sports on campus. Projects include hype videos, highlights, player features, and season previews/recaps.
  • Helped manage digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.

ESPN+ Camera Operator

ESPN
01.2023 - 05.2023
  • Captured footage for wide range of projects, sports games, feature films, or documentaries.
  • Framed shots and operated jib arm and dolly for smooth camera movement.
  • Researched upcoming and potential guests for broadcast.
  • Utilized compositing and computer-generated imagery to enhance videos.

Social Media Coordinator

Theta Chi Chapter Of Alpha Phi Alpha Fraternity
03.2022 - 05.2023
  • Increased customer engagement through social media.
  • Suggested and implemented new features to develop brand awareness.
  • Maintained internal communication systems and managed corporate email signatures.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.

Freelance Videographer & Photographer

WaeFilms-Self Employed
12.2017 - Current
  • Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production. This includes videos that have totaled 328,000+ combined views and counting.
  • Worked closely and communicated regularly with clients to understand and capture vision on video.
  • Managed and archived media from location through post-production process.
  • Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
  • Developed and managed storyboards, post-production editing and final delivery formats.

Overview

8
8
years of professional experience

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