Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Wayne Chen

Diamond Bar,CA

Summary

Versatile leader with a proven track record in new business development and driving business growth. Skilled in team building, team and client relationship management and using strategic marketing research and analysis to optimize results. Strong communicator and adaptable to changing needs. Experienced in multiple roles from design / development, sales & marketing to financial planning and management.

Overview

17
17
years of professional experience

Work History

Managing Director

Pediped Footwear
10.2023 - 03.2025
  • Led team to acquire Pediped Footwear; a children's footwear brand. Assisted in the brand transfer and take over of all operations.
  • Setup and manage a new warehouse / office and hire new staffing. Relocate the headquarters from NV to CA.
  • Oversaw daily operations including order fulfillment, office management and sales thru Amazon, company's .com and wholesale to retailers.
  • Built strong client relationship with new brand owners by regular communication, timely project delivery, and exceeding operational and sales goals.
  • Prepared and present sales reports, sale and trend analysts, inventory and new style recommendations, marketing and strategic sales planning and implementation.
  • Expanded market presence by re-establishing brand relations with Amazon Vender Program; setup and implement digital marketing including Amazon Ads, PPC, SEO, E-Mail marketing and social media marketing.
  • Setup e-mail marketing campaigns including weekly e-mail blast, personalized abandoned cart retargeting e-mails, promotions and post sales follow up. Brainstorm and implement sales promotions & holiday sales strategy.
  • Successfully launched two new collection of products under new management and setup daily operations and management team.
  • Achieved 1.3m in sales first year of brand take over; a 30% YTY increase while decreasing operating expenses by over 50%.

Plant Manager

Stache Lion SA DE CV
10.2021 - 10.2023
  • Oversaw daily operations for a plastic recycling and pellet production plant, managing a workforce of 120+ onsite employees. Responsibilities included operation management, staff scheduling and management, production scheduling, quality control and facility manager.
  • Led and facilitated the setup and opening of a second production plant, ensuring smooth setup and operational readiness.
  • Oversaw production planning; ensure we have all materials, staffing and machinery scheduled and ready for production.
  • Prepared and presented weekly production reports, upcoming production plans and business updates to owners and shareholders.
  • Oversaw production, quality control, maintenance and safety teams. Setup and expand staff training and proper procedures, to ensure staff and company assets are well taken care of.
  • Achieved a year-to-year production increase of 30%, while concurrently implementing cost reduction measures to reduce overhead expenses.
  • Increased production efficiency by optimizing plant layout, implementing process improvements and reduced costs by eliminating materials waste and unnecessary labor hours.

General Manager

AfterGen Corp
12.2012 - 01.2021
  • Setup and manage operations for a new sales and distribution company specializing in importing products from China for resale in the USA.
  • Identify, source and import products for the company's Amazon store and custom client needs.
  • Setup, manage and operated multiple sales channel including Amazon 3P, Amazon vender, eBay, wholesale, retail, and international sales.
  • Work with brands and licensees to develop, produce and bring to market custom licensed products including bags, luggage and toys.
  • Managed a diverse team of professionals to cultivate strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Attended and exhibit at multiple trade shows a year both domestically and internationally; to promote the business and connect with new and existing clients.

Sales Engineer

Kingbright Corp
05.2008 - 05.2012
  • Account manager for over 100 OEM and distributor accounts.
  • Train, manage and set goals / strategies for outside sales representative teams in each state.
  • Travel extensively to visit clients, assist with technical and design needs, collaborate with our factory overseas to produce and deliver products to clients at the most optimal time in the production cycle.
  • Worked closely with major accounts, contract manufacturers and distributors to develop new sales opportunity and increase market share to meet and exceed sales targets.
  • Attended trade shows and seminars to promote products and network with industry contacts.

Education

Bachelor of Arts - Business Management

California State University, Fullerton
Fullerton, CA
05-2008

Skills

  • Team management
  • Client relationships
  • Account management
  • Strategic planning

Languages

English
Chinese (Mandarin)

Timeline

Managing Director

Pediped Footwear
10.2023 - 03.2025

Plant Manager

Stache Lion SA DE CV
10.2021 - 10.2023

General Manager

AfterGen Corp
12.2012 - 01.2021

Sales Engineer

Kingbright Corp
05.2008 - 05.2012

Bachelor of Arts - Business Management

California State University, Fullerton

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Wayne Chen