Wayne Flake
Phoenix,AZ
Summary
Dynamic IBM Consulting Partner with extensive technical expertise in cloud-based solutions, artificial intelligence, and generative AI, complemented by a robust background in CRM, ERP, and IT management. A 33-year career spans diverse industries including consulting, travel and transportation, consumer packaged goods, retail, telecommunications, environmental services, high-tech manufacturing, and financial services. Proven ability to exceed sales quotas, establish and grow consulting practices, and realign IT resources with business objectives to drive significant ROI. Specialties include cognitive AI, cloud technologies, agile development, and executive leadership, consistently delivering transformative results through strategic initiatives that enhance client relationships and operational efficiency.
Overview
38
38
years of professional experience
1
1
Certification
Work History
Partner, Digital Product Engineering | GenAI | Customer Transformation
IBM
01.2024 - Current
- Company Overview: IBM is a global technology and consulting company, providing industry-specific solutions to businesses.
- Support IBM's Distribution Market in solving their client's challenges in defining, building, and delivering value from its digital products, platforms, GenAI capabilities, and product organizations.
- Accountable for the success of the acquisition of Dialexa, with a focus on go-to-market, growth, business operations, and acquisition integration.
- IBM is a global technology and consulting company, providing industry-specific solutions to businesses.
Partner, Travel and Transportation Industry Lead, IBM IX - Customer Transformation
IBM
01.2023 - 01.2024
- Company Overview: IBM is a global technology and consulting company, providing industry-specific solutions to businesses.
- Supported the Travel and Transportation Industry within IBM to focus on business development and delivery of customer transformation initiatives, including Salesforce.com, Adobe, mobile and custom development.
- Accountable for the success of IBM's Customer Transformation 'IX' service line with a focus on go-to-market and business development.
- IBM is a global technology and consulting company, providing industry-specific solutions to businesses.
Partner, Salesforce Services, IBM IX
IBM
12.2020 - 01.2023
- Company Overview: IBM is a global technology and consulting company, providing industry-specific solutions to businesses.
- Salesforce.com business development executive within IBM's Customer Transformation 'IX' Service Line focusing on enterprise-scale Salesforce implementations across IBM's Distribution Sector.
- Responsible for business development, delivery execution, and service excellence within IBM's Customer Goods, Retail, and Travel & Transportation clients.
- IBM is a global technology and consulting company, providing industry-specific solutions to businesses.
Associate Partner, Strategic Business Development
IBM/Bluewolf, an IBM Company
06.2015 - 12.2020
- Salesforce.com business development executive within Bluewolf's Strategic Accounts sector focusing on enterprise scale Salesforce implementations across IBM's core accounts.
- Responsible for business development, delivery execution and service excellence, within IBM's Strategic clients. Primary focus on Communications, Utilities, Industrial and High Tech Industries.
Salesforce.com Practice Director
Tata Consultancy Services
01.2014 - 05.2015
- Company Overview: TCS is a Platinum Cloud Alliance Partner with Salesforce.com, With over 600 consultants and 475 Salesforce.com certified associates, making it the third largest platinum partner globally.
- As a Practice Director, Wayne serves as part of the senior leadership team within the practice.
- Responsible for business development and delivery of Salesforce.com transformational services for the designated business units of Financial Services, Government, Retail and Consumer Packaged Goods 'CPG'.
- TCS is a Platinum Cloud Alliance Partner with Salesforce.com, With over 600 consultants and 475 Salesforce.com certified associates, making it the third largest platinum partner globally.
Senior Director
Etherios
01.2012 - 01.2014
- Company Overview: Etherios' mission is to deliver industry leading cloud-based solutions. Our capabilities encompass advisory, salesforce.com, wireless design and M2M consulting services.
- Provide engagement management and project/program oversight of large and enterprise wide cloud based initiatives.
- Etherios' mission is to deliver industry leading cloud-based solutions. Our capabilities encompass advisory, salesforce.com, wireless design and M2M consulting services.
Vice President IT Applications
Morgan Stanley, Saxon Mortgage
01.2010 - 12.2012
- Responsible for the strategy, development and ongoing support of all business-facing applications to support mortgage servicing, loss mitigation, modification processing, regulatory and compliance (Dodd-Frank, HAMP, HARP, etc.) and corporate back office functions.
- Application portfolio included custom .Net applications utilizing a SOA framework, third-party industry-specific applications (Fiserv/LPS), and numerous other third-party tools/packages.
- Responsibilities included managing staff located in multiple locations as well as offshore resources.
- Oversaw all technical aspects of migration and consolidation of multiple servicing platforms into one.
- Introduced cloud-based toolsets (Salesforce.com) into mortgage servicing.
Vice President of Information Technology
Safety-Kleen
01.2006 - 12.2010
- Company Overview: A seasoned IT leader with a strong background in strategic planning, project management, and application development.
- Crafted a strategy to provide a strong ROI for a $1.25 billion environmental services company after IT and corporate leaders cancelled a SAP implementation project and wrote off $32 million.
- Initially executed steps to decrease the budget by 30%, or $15 million.
- Led a team of 120 IT employees and consultants in the US and India that was accountable for building and supporting customer enterprise software and SAP and meeting the needs of 3,500 North American service representatives.
- Contributed to the organization through leadership in IT integration architecture, technology vendor relationships, significant contract negotiations, offshore application development and support, ERP/SAP implementation and oversight, .NET development and maintenance, mobile applications, website and portal application development, and IT project governance and best practices.
- Also focused on strategic application and technical architecture, shared services IT management, build vs. buy decision making, insource vs. outsource analysis, and Sarbanes Oxley compliance.
- Initiated a three-year plan to transition company from a 15-year old, disparate legacy application to a powerful SOA-based architecture and SAP, Mobile and .NET applications.
- Contributed to a $15 million annualized savings by terminating 10 outsourced contracts for all applications and technologies. Assigned responsibilities to internal and offshore support professionals.
- Introduced mobile handheld technology used by 2,500 North American route service representatives.
- A seasoned IT leader with a strong background in strategic planning, project management, and application development.
Vice President
eFORCE
11.1999 - 01.2006
- Guided a 200-person software consulting and development group working in Asia, Europe, and India.
- Led multi-cultural team that architected and built B2B and B2C ecommerce applications and enterprise solutions for US and European clients.
- Successfully directed global project delivery of enterprise software applications also including customer relationship management solutions and back office functions.
Senior Manager
Grant Thornton
02.1999 - 11.1999
Client Partner
Cambridge Technology Partners
02.1996 - 02.1999
Senior Consultant
Hewlett Packard Enterprise (Formerly EDS)
12.1987 - 02.1996
Education
Bachelor of Science - Physics
University of Washington
Seattle12.1987
Engineering -
Seattle Pacific University
Seattle12.1985
Skills
- Agile Methodologies
- Artificial Intelligence – AI
- Machine Learning
- Business Development
- Cloud Computing
- CRM
- Customer Experience Transformation
- Delivery Management
- ERP/ CRM
- Executive Management
- Global Development
- Global Sourcing
- Governance
- IT Management
- IT Strategy
- Management Consulting
- P & L Management
- Process Improvement
- Program Management
- Project Governance
- SAFe
- Sales Management
- Servant Leadership
- Salesforcecom
- Amazon Web Services – AWS
- SAP
- Adobe
- Travel and Transportation
- Consumer Package Goods
- Retail
- Financial Service
- Environmental Services
- Servant Leadership
- Salesforcecom
- Amazon Web Services – AWS
- SAP
- Adobe
- Travel and Transportation
- Consumer Package Goods
- Retail
- Financial Service
- Environmental Services
Certification
- Salesforce.com Service Cloud Consultant
- Salesforce Sales Cloud Consultant
- Salesforce.com Certified Developer
- Salesforce.com Certified Administrator
- Einstein Prediction Builder Accredited Professional
- IBM AI Associate Product Manager
- Trustworthy AI and AI Ethics
- Migration Ambassador Foundations (Business) 2022
- IBM Generative AI Sales
- Digital Product Engineering Essentials
Accomplishments
- Client Acquisition Growth, Increased client acquisition by 30% in travel industry Q1 2023.
- Project Delivery Enhancement, Improved project delivery efficiency by 25% using Agile methodologies.
Passions
Inspiring clients and employees to apply innovative solutions to transform the nature of work
Locations
- Dallas, TX
- Phoenix, AZ
Patents
- Automated travel service management information system, US 5832451
- Method and apparatus for interacting with a computer reservation system, US 5781892
Timeline
Partner, Digital Product Engineering | GenAI | Customer Transformation
IBM
01.2024 - Current
Partner, Travel and Transportation Industry Lead, IBM IX - Customer Transformation
IBM
01.2023 - 01.2024
Partner, Salesforce Services, IBM IX
IBM
12.2020 - 01.2023
Associate Partner, Strategic Business Development
IBM/Bluewolf, an IBM Company
06.2015 - 12.2020
Salesforce.com Practice Director
Tata Consultancy Services
01.2014 - 05.2015
Senior Director
Etherios
01.2012 - 01.2014
Vice President IT Applications
Morgan Stanley, Saxon Mortgage
01.2010 - 12.2012
Vice President of Information Technology
Safety-Kleen
01.2006 - 12.2010
Vice President
eFORCE
11.1999 - 01.2006
Senior Manager
Grant Thornton
02.1999 - 11.1999
Client Partner
Cambridge Technology Partners
02.1996 - 02.1999
Senior Consultant
Hewlett Packard Enterprise (Formerly EDS)
12.1987 - 02.1996
Bachelor of Science - Physics
University of Washington
Engineering -
Seattle Pacific University
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