Wayne Kidd
Charlotte,NC
Summary
Throughout my extensive career as a marketing manager, I have adeptly crafted innovative products, effectively led teams, and executed market strategies across B2B, B2C, and D2C channels. Proficiency in creating impactful advertisements and managing paid campaigns has consistently delivered tangible results. Furthermore, I have made significant contributions to brand development both within and outside the organization.
Overview
9
9
years of professional experience
Work History
Digital Marketing Manager
DKMS
Charlotte, NC
11.2023 - Current
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Utilized tools such as SEMrush and Google Search Console to elevate our site health rating from below 70% in March to an impressive 79-80% by May.
- Over the course of January to April 2024, our Google CPC campaigns delivered outstanding results, generating over 3,573 registrations with a remarkable registration rate of 9.49%. This represents a substantial increase compared to the same period last year, where we recorded 1,521 registrations with a registration rate of 5.95%.
- Enhanced our organic traffic and keyword search performance. In May alone, we achieved a notable 5.83% increase in organic traffic and boosted our organic keyword search by an impressive 11%.
Marketing Manager
Marx Brothers, Inc.
Birmingham, AL
08.2021 - 08.2023
- Manage and lead the company's brand redesign, ensuring company brand guidelines are up-to-date and reflect the company's brand and messaging.
- Optimized marketing campaigns with the continuous development of SEO, Email marketing, Social/Display, and Direct marketing tactics driving traffic to both service and eCommerce style website
- Refined packaging designs, color choices, and slogans for advertising campaigns.
- Championed product development and new releases by analyzing trends and IRI.
- Represented the company at local and trade association meetings to promote products and services.
Digital Media Buyer
Martin Retail Group
Birmingham, AL
02.2019 - 08.2021
- Successfully managed day-to-day campaign operations for Chevrolet, GMC, and Cadillac, skillfully overseeing multi-million-dollar ad budgets across the Western and Northeast regions.
- Consistently drove impressive sales growth, contributing over 8% sales growth each month.
- Optimized plans and campaign budgets, while negotiating and rates according to the best media mix based on the performance of new platforms and channels.
- Successfully led training programs for new hires while simultaneously managing a diverse portfolio of over 100 digital campaigns.
Creative Director
Sidekicks
Birmingham, Alabama
09.2017 - 07.2020
- Assisted in the day-to-day operations of managing a retail store.
- Hired, trained, and directed staff members in developing design concepts, sales tactics, and daily operations.
- Engaged with vendors and purchased products as a merchandise buyer contributing to 75k in sales.
- Resolved problems between production, fulfillment, and customer service teams with excellent cross-functional collaboration skills concerning creative issues.
- Met creative project goals with skilled direction, support, and delegation for creative team members.
Manager
Hibbett Sports
Birmingham, AL
01.2015 - 08.2019
- Collaborated with buyers to implement and manage monthly communication strategies for internal communication efforts.
- Prepare reports by collecting, analyzing, and summarizing information regarding sales, and anticipating customers’ demands.
- Effectively supervised operations across four different locations, ensuring seamless coordination and achieving outstanding results.
- Led sales growth initiatives through strategic planning and innovative tactics, resulting in a remarkable transition from six-figure to seven-figure valuations for each store.
Education
MBA - Business Administration
Georgia State University
Atlanta, GA12-2026
Bachelor of Arts - Communication Management
University of Alabama At Birmingham
Birmingham, AL12.2017
Skills
- Brand Development
- Strategic Planning
- Project Management
- Marketing and Advertising
- Campaign Managment
- Customer Acquisition
- Adobe/Figma Creative Suite
- Vendor Relations
Websites
Timeline
Digital Marketing Manager
DKMS
11.2023 - Current
Marketing Manager
Marx Brothers, Inc.
08.2021 - 08.2023
Digital Media Buyer
Martin Retail Group
02.2019 - 08.2021
Creative Director
Sidekicks
09.2017 - 07.2020
Manager
Hibbett Sports
01.2015 - 08.2019
MBA - Business Administration
Georgia State University
Bachelor of Arts - Communication Management
University of Alabama At Birmingham
Similar Profiles
Kennedy GyebiKennedy Gyebi
Donor Request Coordinator at DKMSDonor Request Coordinator at DKMS
Damian KrolDamian Krol
Volunteer at DKMSVolunteer at DKMS
Mahamithra SRMahamithra SR
Senior Associate - Donor Recruitment at DKMS BMST Foundation IndiaSenior Associate - Donor Recruitment at DKMS BMST Foundation India
ARNAB KUNDUARNAB KUNDU
Lead Software Engineer/Sr. Software Engineer at Lowes'sLead Software Engineer/Sr. Software Engineer at Lowes's
ALEX THINNESALEX THINNES
Sr. Product Manager, University Platform Products at University of PhoenixSr. Product Manager, University Platform Products at University of Phoenix