Summary
Overview
Work History
Education
Skills
Timeline
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Wayne Moorehead

Salt Lake City

Summary

Proven track record in marketing and brand strategy. I have applied my expertise and passion to help companies (from startups to Fortune 500) define, communicate, and activate their brands. With both Agency and Brand-side experience I am able to bring a unique perspective and actionable insights to every initiative. My experience includes roles as Chief Marketing Officer for a $2B+ natural products company, Chief Marketing Officer for a large "publicly traded" health and wellness company, as well as Chief Brand Officer at one of the fastest growing Direct-to-Consumer brands. I have led the brand strategy practice at a New York based creative agency and a Salt Lake City based agency where I have worked with many iconic brands including Johnson&Johnson, Fender Guitars, Whole Foods, and more. I hold an MBA from the Marriott School of Business.

Overview

25
25
years of professional experience

Work History

Co-Founder / CMO

Atmos Fragrance Inc
03.2021 - Current
  • Established brand strategy and positioning to differentiate and win in rapidly growing category
  • Led development of smart device (hardware, firmware, and software) and fragrance portfolio
  • Developed Go-To-Market strategy
  • Hired and managed full-time Marketing team and outside consultant / contractors
  • Developed key partnerships and collaborations with several well known brands

Chief Marketing Officer

Young Living
01.2019 - 03.2021
  • Responsible for global Marketing efforts across 20+ markets
  • Developed products, programs, and campaigns that helped grow revenue $400MM to reach $2.2B in 2020
  • Led Re-Org of Marketing department creating centralized, regional, and market teams
  • Led the development of strategic initiatives including Brand Platform/Positioning, Refresh Brand Identity, Redesign of company website, Rationalization of 600 SKU portfolio

Chief Brand Officer

Purple Inc
02.2017 - 01.2019
  • Led all aspects of Brand Marketing, Product Management, Communications, Public Relations, Social/Influencer, and Creative Services
  • Created integrated marketing campaigns that helped grow annual revenue from $60MM to $300MM
  • Worked on channel expansion strategy - moving brand from DtoC channel to Wholesale and Retail channels
  • Developed company's overarching Brand Strategy including Brand Positioning, Message Architecture, etc
  • Launched multiple products which increased AOV and helped move brand up-market

Chief Strategist

Hint Creative
01.2014 - 02.2017
  • Developed marketing campaigns and brand initiatives for brands including Fender Guitars, Nike, and more
  • Led the Brand Strategy/Positioning/Messaging for Grand America Hotel as well the design and development of their new website
  • Partnered with Whole Foods to create a new Personal Care sub-brand/stand-alone store concept
  • More than doubled agency revenue by introducing and managing the agency's 'Strategy practice'

Chief Marketing Officer

Nature's Sunshine (NASDAQ NATR)
02.2012 - 01.2014
  • Led global Marketing efforts for $350MM Public company which owned two brands and sold into multiple channels
  • Developed plan to align Channel and Brand strategy and to launch a 3rd brand into new Sales Channel
  • Led the development and launch of Weight Management product line which generated $30MM in first year

Brand Strategist

Case Agency
10.2009 - 02.2012
  • Led brand strategy development and brand refreshes for multiple large CPG brands including Johnson&Johnson, Estée Lauder Companies, and more
  • Managed the creation of key brand touchpoints for brands large and small including websites, apps, catalogs, ads, videos, and more
  • Led the development of Zarbee's brand strategy and brand identity - one of the best selling Children's Natural Supplement sold through Walmart, Target, CVS, etc.

Chief Marketing Officer

MonaVie
09.2005 - 10.2009
  • Developed Brand and Marketing efforts that helped company reach #19 on INC 500 2009 list with nearly $900MM in annual revenue
  • Built Marketing Org/Team from 1-45 employees across multiple functions including MarCom, Communications, Public Relations, Digital, Events, Product, Creative and more
  • Led global marketing efforts for MonaVie's 12+ international markets.

Senior Manager of Marketing Communications

Nu Skin Enterprises
09.2001 - 09.2005
  • Managed all Communications for U.S and Canada markets
  • Managed ongoing marketing of existing products as well as the launch of all new products into U.S. and Canada markets
  • Led the design and development of new U.S / Canada website

Marketing Communication Manager

Freeport.com
01.2000 - 09.2001
  • Developed and deployed email marketing campaigns for clients across categories and industries
  • Created marketing campaigns for Freeport brand to increase awareness and customer acquisition (outdoor, radio, print, referral, etc)

Education

Masters of Business Administration (MBA) - Marketing

Marriott School of Business
01.2006

BS - Marketing Communications / Advertising -

Brigham Young University
01.2000

Skills

  • Marketing and Advertising
  • Strategic Planning
  • Brand Management
  • Portfolio Management
  • Team building

Timeline

Co-Founder / CMO

Atmos Fragrance Inc
03.2021 - Current

Chief Marketing Officer

Young Living
01.2019 - 03.2021

Chief Brand Officer

Purple Inc
02.2017 - 01.2019

Chief Strategist

Hint Creative
01.2014 - 02.2017

Chief Marketing Officer

Nature's Sunshine (NASDAQ NATR)
02.2012 - 01.2014

Brand Strategist

Case Agency
10.2009 - 02.2012

Chief Marketing Officer

MonaVie
09.2005 - 10.2009

Senior Manager of Marketing Communications

Nu Skin Enterprises
09.2001 - 09.2005

Marketing Communication Manager

Freeport.com
01.2000 - 09.2001

Masters of Business Administration (MBA) - Marketing

Marriott School of Business

BS - Marketing Communications / Advertising -

Brigham Young University

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Wayne Moorehead