WAYNE A. PETERSON, JR.
Summary
Experienced with developing compelling narratives that align with project goals and audience needs. Utilizes innovative storytelling techniques to enhance engagement and project success. Track record of effective project management and team leadership in dynamic environments.
Overview
13
13
years of professional experience
Work History
Graduate Development Fellow (COAS)
University of North Florida - College of Arts and Sciences
01.2024 - 12.2024
- Co-wrote, edited, and published communications directed to internal and external stakeholders/donors
- Help plan, coordinate, and assist with Dean’s Leadership Council events hosted by the College
- Supported the Assistant Director of Development and COAS department chairs with Giving Day communications, social media, and stewardship
- Conducted in-depth research on specialized topics, contributing to knowledge advancement.
- Collaborated with interdisciplinary teams to foster innovative solutions.
Storytelling Project Director
Placemaking Jax
06.2024 - Current
- Incorporated data-driven insights into storytelling designs, optimizing effectiveness in reaching desired outcomes.
- Demonstrated adaptability by pivoting strategies or reallocating resources when faced with unforeseen challenges during project implementation.
- Coordinated promotional events to showcase completed projects, driving exposure and generating interest among potential clients.
- Upheld stringent quality control measures, guaranteeing client satisfaction with final project outputs and maintaining a high standard of work across the team.
- Presented final deliverables to clients, ensuring satisfaction with the end product and solidifying long-term partnerships.
Writer/Radio Personality
WJCT Public Media - Jacksonville Music Experience
05.2017 - Current
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Develop articles and reviews on new music from various independent artists locally, regionally, and nationally
- Contribute music for weekly playlists that was distributed through the company’s social channels and monitors the climate of the entertainment news in a timely manner
- Compose weekly radio show consisting of various genres that comply with the company's rules and regulations
Founder
The MPN Network
03.2012 - Current
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Developed and executed integrated communication strategies to drive engagement and achieve organizational goals
- Responsible for monitoring, updating, & reporting on social networking sites including Facebook, YouTube, Instagram, and X
- Worked with clients and marketing managers to test and improve digital communications strategies and audience targeting to ensure campaign optimization
- Managed content calendar and produce communications for various digital channels
- Made necessary updates to the website and reviewed daily, weekly, and monthly analytics of the websites and social media platforms
- Engaged with clients and followers with creative ideas to build rapport and trust
- Filmed videos and edit the footage to make various commercials and promotions
- Created commercials and promotions with Adobe software: Premiere Pro2020
Audio Engineer
Resonate Recordings
11.2020 - 08.2023
- Performed editing, mixing, and mastering of various types of audio content for podcast episodes
- Conducted self-quality control to ensure accuracy and consistency
- Recorded podcast interviews online and in-person while managing the technical aspects of the recording
- Assists producers and client coordinators with production workflow and scheduling of remote recordings
- Provided equipment and recording consultations for clients in person, through video chat or over the phone as needed
- Balanced multiple podcast shows and remained timely with the turnaround
Social Media Manager/Video Editor
Beach Life with Barbie
05.2020 - 11.2020
- Managed various social media platforms including YouTube, Facebook, Instagram, and Twitter via Hootsuite
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Podcast Intern
WJCT Public Media
01.2019 - 10.2019
- Established a positive working relationship with team members and supervisor by demonstrating professionalism, enthusiasm, and effective communication throughout the internship.
- Demonstrated adaptability while working within a fast-paced environment, adjusting to new tasks and responsibilities as needed.
- Transcribed numerous interviews through the Otter software and Microsoft Word and researched specific subject matters
- Assisted with producing an audio formatted podcast with various WJCT employees with several software, including Adobe Audition
- Served as curator of the transitional and theme music production
- Administered daily tasks in a timely manner at the request of the Senior Project Producer
- Conducted focus groups to elevate the importance of the podcast subjects
- Created promotional and advertising tools for print and social media platforms
Education
Master of Science - Communication Management
University of North Florida
Jacksonville, Florida12.2024
Bachelor of Arts - Communication and Media
Florida State College of Jacksonville
Jacksonville, Florida05.2020
Skills
- Adobe Suite: Fluent with Adobe Audition, Premiere Pro, Lightroom, and Photoshop
- Ableton Live: Fluent with editing, mixing, and producing audio and music in this software
- Pro Tools
- Brand storytelling
- Visual storytelling
- Community engagement
- Digital media
- Multimedia editing
- Audio production
- Problem-solving abilities
- Multitasking
- Teamwork
Awards
Art Innovator award in August 2020 from the Cultural Council of Greater Jacksonville.
Ken Knight Award in July 2021 from The Umma Legal Group.
Award for Best Black Music Podcast in October 2022 from The Black Podcasting Awards organization.
Award for Best Black Culture Podcast in October 2021 from The Black Podcasting Awards organization.
Timeline
Storytelling Project Director
Placemaking Jax
06.2024 - Current
Graduate Development Fellow (COAS)
University of North Florida - College of Arts and Sciences
01.2024 - 12.2024
Audio Engineer
Resonate Recordings
11.2020 - 08.2023
Social Media Manager/Video Editor
Beach Life with Barbie
05.2020 - 11.2020
Podcast Intern
WJCT Public Media
01.2019 - 10.2019
Writer/Radio Personality
WJCT Public Media - Jacksonville Music Experience
05.2017 - Current
Founder
The MPN Network
03.2012 - Current
Master of Science - Communication Management
University of North Florida
Bachelor of Arts - Communication and Media
Florida State College of Jacksonville
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