Wayne Rosso
Experienced Business Development & Strategic Partnership Executive
Virginia Beach,VA
Summary
- Experienced industry leader with a 20+ year track record of strategic partnerships and promotion of movies, television, music, books, video gaming, devices, & distribution.
- Years of Marcom experience at the intersection of entertainment, retail, and technology.
- Prospected, pitched and closed over $100 million in booked business Instrumental in the careers of entertainers such as The Bee Gees, The Beach Boys, Crosby, Stills & Nash, Aerosmith, Fleetwood Mac, Melissa Etheridge, Harry Connick, Jr., Bette Midler, Miles Davis, Julio Iglesias, Rick James, New Kids on the Block, and many others
- Knowledge of music licensing and publishing including industry Extensive contacts in the Entertainment and Media
- Consulted to such major entertainment, technology and media companies as Sony Music Entertainment, Motown Records, Lincoln Center for the Performing Arts, Bertlesmann, Infinity Broadcasting, Liberty Media, Gracenote, AT&T and others.
- Originated strategic partnerships with brands: Microsoft, AVG, Norton, HTC Vive, T-Mobile & Opera
- Connected with stakeholders: C-level executives, Brand Managers & Sales Managers to develop deep foothold within companies and ensure a successful partnership.
- Relationship builder & connector
- Reliable employee seeking business development & strategic partnership position. Offering excellent communication and good judgment.
Overview
34
34
years of professional experience
Work History
Head of Corporate Development
Groove Science Studios, Inc
04.2020 - Current
- Generate strategic/corporate partnerships and investment, artist acquisition, and outside capital equity and investments with a company valuation of $100 million
- Spearhead outreach to major multi-national recording companies, artists and streaming services
- Responsible for deals with major artists such as Evanescence, Slash, Alice Cooper and The Flaming Lips
- Negotiation of sync rights with music publishers
- Built relationships with customers and community to establish long-term business growth.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
Senior Vice President
BrightCOIN, Inc
San Jose, CA
10.2017 - 04.2020
- Created sales pipeline of over $10 million in revenues
- Consulted platform clients in raising over $150 million in capital
- Fulfilled all inbound/outbound leads, sales, strategic partnerships, and client onboarding
- Sourced, implemented, and managed deals with vendors resulting in a 30% overall savings
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Resolved issues and recommended actions based on production and compliance reports.
- Presented and discussed strategy and initiative progress with senior business leaders.
- Monitored industry trends, keeping current on latest changes and competition in industry.
Vice President
Red Sky Sp.zo.o
04.2015 - 06.2017
- Corporate Business Development
- Initiated partnerships with company’s data gathering platform leading to $3.2 million in revenue
- Produced $1.3 million in revenue from strategic partnerships for company’s Ad-Tech startup
- Developed strategic partnerships with major global media brands for video game streaming startup, Vortex
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Attended trade shows and client meetings, promoting brand and building rapport with prospects.
- Monitored industry trends, keeping current on latest changes and competition in industry.
Vice President
Installmonetizer
Sunnyvale, CA
02.2012 - 03.2015
- Global Business Development
- Key driver in helping double company revenues to $8.7 million
- Track record extending Company’s global presence into Asia, Europe & South America resulting in 22 new accounts
- Identified new international business opportunities, analyzed structured and executed complex deals
- Served as a liaison between cross-functional teams including; executive, product management, finance and marketing teams in 40+ countries, in a 24/7-startup environment.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Attended trade shows and client meetings, promoting brand and building rapport with prospects.
- Monitored industry trends, keeping current on latest changes and competition in industry.
Chairman & Founder
Mashboxx
Virginia Beach, VA
04.2004 - 12.2008
- Created the world’s first fully licensed P2P file sharing company
- Negotiated $12 million investment from Virgin Media
- Conceived and formulated completely new and original content licenses.
- Contributed to values, goals and strategic vision of organization.
- Led organization in setting goals and strategies.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
President
Grokster
Palm Springs, CA
03.2000 - 04.2004
- Achieved increase of over $2 million of additional ad revenue annually
- Initiated and facilitated all strategic partnerships
- Formulated all marketing and publicity resulting in millions of dollars of unearned media
- Attended trade shows and client meetings, promoting brand and building rapport with prospects.
- Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
- Orchestrated positive media coverage and stakeholder relations as public face of company.
Owner
Wayne Rosso Associates
New York, NY
11.1985 - 12.1999
- Instrumental in the careers of such recording artists as The Bee Gees, The Beach Boys, Crosby, Stills & Nash, Aerosmith, Fleetwood Mac, Melissa Etheridge, Harry Connick, Jr., Bette Midler, Miles Davis, Julio Iglesias, New Kids on the Block, and many others
- Consult to major entertainment, technology and media companies including Sony Music Entertainment, Motown Records, Lincoln Center for the Performing Arts, Bertlesmann, Infinity Broadcasting, Liberty Media, Gracenote, AT&T and others.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Optimized team hiring, training and performance.
- Trained and developed team members to build human capital.
- Aligned branding initiatives and sales strategies with client goals.
Head of Business Development & Partnerships
Goto.health
Sydney, NSW, Australia
08.2022 - Current
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Collaborated with team members to achieve target results.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Worked with customers to understand needs and provide excellent service.
Education
Bachelor of Arts - English Activities
University of South Carolina
Skills
- Business Development
Accomplishments
- Named to New Media Age Magazine’s Top 50 Key Players
- Recipient of several citations from the City of Los Angeles in recognition of civic and cultural contributions
- Keynote speaker, Financial Times Digital Media Summit, London, UK
- Lecturer at Colleges and Universities all over the United States
- Member, Royal Society for the Arts (RSFA), London, UK
Timeline
Head of Business Development & Partnerships
Goto.health
08.2022 - Current
Head of Corporate Development
Groove Science Studios, Inc
04.2020 - Current
Senior Vice President
BrightCOIN, Inc
10.2017 - 04.2020
Vice President
Red Sky Sp.zo.o
04.2015 - 06.2017
Vice President
Installmonetizer
02.2012 - 03.2015
Chairman & Founder
Mashboxx
04.2004 - 12.2008
President
Grokster
03.2000 - 04.2004
Owner
Wayne Rosso Associates
11.1985 - 12.1999
Bachelor of Arts - English Activities
University of South Carolina