Summary
Overview
Work History
Education
Skills
Affiliations
Specialized in: Corporate Strategies, Entertainment Industry, Marketing and Activation Solutions
Timeline
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Wayne Watkins

Wayne Watkins

Redondo Beach,CA

Summary

Skilled leader with strong background in high-level management roles, prepared to drive organizational success. Proven ability to strategize and execute plans that enhance growth and efficiency. Strong focus on team collaboration and achieving measurable results. Respected for adaptability, reliability, and effective communication. Proficient in strategic planning, operations management, and stakeholder engagement.

Overview

21
21
years of professional experience

Work History

Head of Partnerships, North America

British Academy of Film and Television Arts (BAFTA)
05.2012 - Current
  • Lead Board of Directors and fundraising committee on annual campaigns, major gifts, and Academy Circle prospecting and stewardship, while designing and leading corporate sponsorship sales plans, major brand business development activities, donor initiatives, marketing, and press strategies.
  • Increased corporate sponsorship revenue from key events by 400% after only three years with company.
  • Developed and implemented new international events, programs, and initiatives that raised additional $1 million each year.
  • Built and maintained relationships with senior corporate executives and generated new leads for corporate partnerships—coordinated meetings and prepared successful presentations.
  • Lead advertising, sales, and production for tent pole and VIP special events, and led production of high-quality marketing and sales collateral and correspondence.
  • Defined and administered budgets and targets for sponsorships and advertising sales.
  • Member of BAFTA International Partnership Team.
  • Key partnerships include major international brands (Jaguar Land Rover, Audi, Delta Airlines, Virgin Atlantic, American Airlines, HP, Lenovo, others), studios and production companies (Netflix, Apple TV, BBC Studios, Britbox), consumer brands (Heineken, Diageo, Burberry, others), agencies (Aubrey & Co., CAA, Range Media Partners, WME, Rogers & Cowen PMK).

Principal/Owner

Dirigible
10.2007 - 05.2012
  • Directed development and execution of marketing and advertising strategies for portfolio of 30 key clients—film, TV, music, NGB, legal services, nonprofit, healthcare, etc.
  • Researched, evaluated, and advised sponsorship opportunities and activation initiatives, and facilitated development of interactive campaigns, including social media.
  • Collaborate cross-functionally with web designers and third-party designers on creative strategy for clients, and ensure effective, under-budget implementation of promotions and events.
  • Recognized as subject matter expert (SME) on custom publication, media production, placement, print creative, and purchasing, for both B2B and B2C.

National Director, CMO, Marketing & Communications

American Youth Soccer Organization
08.2004 - 09.2007
  • Managed a 13-member team focused on marketing, development, sponsorship, fundraising, creative services, web media, video production, and communications—supported the administration of a $86 million in annual operations.
  • Grew membership from 500,000 to 650,000 through successful team initiatives, publications, collateral, advertising, special events, and programs.
  • Increased sponsorship revenue $2.5 million each year (10% growth) by developing new sponsorships and taking advantage of business opportunities.
  • Redesigned and relaunched the national magazine growing circulation from 350,000 to over 500,000.
  • Other experience includes…

Education

Bachelor of Science - Speech Communication

Northern Arizona University
Flagstaff, AZ
05.

Skills

  • Corporate Account Management
  • Film & Media Production
  • Entertainment Industry
  • Donor Prospecting, Stewardship Cultivation
  • Creative & Innovative
  • Budgeting/P&L
  • Empowering Leader
  • Persuasive Communicator
  • Strong Negotiator
  • Teamwork and collaboration
  • Problem-solving
  • Flexible and adaptable
  • Dependable and responsible
  • Calm under pressure
  • Customer service
  • Friendly, positive attitude

Affiliations

  • Board Member, The Victory Theatre Center, 2021-present
  • Board Member, LA Stage Alliance (2016, 2017, 2018), Vice-Chair (2019)
  • Member, Luxury Business Development Board, Beverly Hills Chamber of Commerce (2016, 2017)

Specialized in: Corporate Strategies, Entertainment Industry, Marketing and Activation Solutions

Specialized in: Corporate Strategies, Entertainment Industry, Marketing and Activation Solutions

Timeline

Head of Partnerships, North America

British Academy of Film and Television Arts (BAFTA)
05.2012 - Current

Principal/Owner

Dirigible
10.2007 - 05.2012

National Director, CMO, Marketing & Communications

American Youth Soccer Organization
08.2004 - 09.2007

Bachelor of Science - Speech Communication

Northern Arizona University

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