WAYNE A ROSENBAUM

• Serve as the Operations expert in guiding daily operations encompassing QSR rollout, center of store and Vault assortment.
• Strong concentration on growing the fresh food service including hot food, fresh cold sandwiches and Bake In Store items within a convenience store setting.
• Met and consistently exceeded revenue targets with proactive, customer-specific suggestions of accessories and related items.
• Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
• Mitigated financial discrepancies for franchisees within the designated sub group amongst vendors and accounts payable
• Developed and enhanced sales and merchandising programs, positively impacting bottom-line profitability with strong growth.
• Performed store rollouts and grand opening transfers for corporate owned to franchise location
• Set sales goals in alignment with corporate expectations based on multi unit operators.

Monitored business trend forecasts, adjusting budgets and operational plans to maximize growth and opportunities.

Held operational oversight and budgetary governance for all 20 US-based locations.

Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.

Streamlined all supply chain purchasing for food, beverage and proprietary printed items for daily usage.

Crafted and monitored internal control systems.

Developed operational policies and processes, guaranteeing staff maintained compliance with federal, state, and local laws and regulations.

Conducted financial forecasting to explore strategic options and develop creative solutions to complex business issues.

Led organizational development changes, enabling organization to better respond and adapt to industry and market changes.

Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.

Led employees to develop high-performing diverse teams and deliver on ambitious goals and objectives.

Train, delegate, coach, and aid in the development of crew members.

Fostered proactive attitude and future-focused thinking among staff in fast-paced environment.

Spearheaded the creation of private label CPG product line for big box store distribution and direct to consumer market.

Develop budgets to exceed sales goals and partner expectations.

Full company-wide P&L Accountability.

Implemented marketing strategies which resulted in 15% growth of customer base.

Works directly with store managers and Directors of Operations to set budgets for annual goal.

Developed systems to improve process efficiency and reduce waste.

Refined and streamlined all processes encompassing point of sale and customer.

Serve as the liaison between 3rd party platforms for delivery and high volume offsite catering.

Collaborates with other management and employees to ensure customer satisfaction.

Directs business to perform at the highest level while achieving year end accurate budget goals.

Performs and conducts six month and annual reviews of all employees and leadership team to ensure proper workplace initiatives.

Coordinates all aspects of new company store locations including, design/build and construction.

Direct and oversee capital improvement projects

Formulated and launched marketing and promotional campaigns to maximize profits.

Oversee strategic business decision-making to develop, enhance and enforce business mission.

Spearhead initiatives to keep business sustainable, agile and scalable during industry changes.

Serve as Franchise Development growth strategist.

Cultivated and maintained strong industry relationships and customer partnerships to capitalize on opportunities and maximize business success.

Built strong guest and vendor relationships.

Manage 13 million dollars in revenue company wide.

Manage all vendor relationships and negotiations.

Trained all employees on workplace safety and citywide health.

Implemented systems to improve process efficiency and reduce waste.

Lead the growth of the retail footprint opening 5 NYC QSR locations.

Co-branded merchandise campaigns for special events and corporate functions.

Lead Menu development based on market trends and customer demand.

Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.

Transformed departmental operations through aggressive process overhaul and attention to quality.

Developed and monitored internal control systems.

Fostered proactive attitude and future-focused thinking among staff in fast-paced environment

Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.

Served as liaison between end user and manufacturer.

Sales leader in Government and private sector clients.

Placed special merchandise orders for customer accounts.

Documented all customer inquiries and comments thoroughly and quickly.

Communicated effectively and accurately with all contract holders.

Achieved #1 sales position with sales budgets of 2 million per annual.

Organized special events including receptions, corporate functions and private occasions.

Lead a team of 90 employees ensuring proper customer satisfaction.

Met with potential clients and event specialists on a daily basis.

Managed all aspects of event logistics and outside vendors.

Worked closely with the Chef and kitchen staff on specialized menus on a per event basis.

Carefully developed a lucrative annual food and beverage marketing plan and strict budget to maximize profits.

Maximized food quality by closely monitoring shipments, preparation and food handling by team members.

Established and enforced standards of personnel performance and service to provide customers with consistent and positive experiences.

Sought out and implemented methods to improve service and team performance and boost business sustainability.

Controlled portion sizes and garnishing for optimal cost controls.

Kept food storage and preparation equipment in good working order to maximize safety and cost-efficiency of operations.