Diligent Communications Practitioner with 30-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Highly articulate writer with strong aptitude for creating engaging content. Accomplishments include elevating company profiles, improving public perception and enhancing the complete digital presence with a revamp of digital and print collateral. Forward-thinking and tenacious with a persuasive style. A Creative Communicator with excellent interpersonal and time management skills. Skilled in project management with proven history of delivering timely communications aligned with marketing objectives. Looking for a versatile communications professional who specializes in creating engaging and targeted content for internal and external use. Someone who is successful at working in all areas, including social media, video production, graphic design as well as marketing communication strategies. Who also brings 30+ years of experience to any challenging new role. Look no further.
Hi, I’m
W. Deon Yates
Clinton Township,MI
Summary
Overview
24
years of professional experience
1
Certificate
Work History
Parrish Health
Director of Media And Communications
02.2022 - Current
Job overview
- Developed and implemented short- and long-term communications strategies.
- Designed company websites, logos and marketing collateral.
- Managed company social media pages and increased social media presence, monitoring user engagement.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Increased brand awareness by 30%
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed campaigns, led design and tracked results.
- Collected performance data on each promotion to better plan future events.
- Oversaw website copy and social media platforms
- Created and implemented internal and external communication plans to establish consistent and timely messaging
Heroes' Alliance
Multimedia Instructor
01.2022 - Current
Job overview
- Act as Subject Matter Expert (SME) in Multimedia Production.
- Instruct students , grades 9-12, in basic photography, videography, photo and video editing and live video production.
- Fostered physically and emotionally safe and supportive learning environment characterized by efficient and effective routines, clear expectations and organization that maximized student learning.
- Planned and incorporated instructional and learning strategies, activities, materials, equipment and technology to exhibit understanding of student learning styles.
- Developed and implemented lesson plans to fulfill requirements of the Heroes' Alliance mission and program.
- Collaborated with faculty and staff to determine instructional goals, objectives and methods according to organization requirements.
R&L Color Graphics Inc
Media Consultant
02.2017 - Current
Job overview
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Participated in more than 100 client meetings to ascertain needs and requirements and determine course of action to help clients be successful.
- Created customized marketing materials to increase product awareness.
- Assessed paid media analytics against KPIs using Facebook Ads Manager, internal reporting and agency reporting, and presented findings to key stakeholders.
- Designed and managed website by developing and refining pages to enhance appearance and increase user experience.
Macomb Community College
Senior Videographer and Graphic Designer
09.2009 - 03.2015
Job overview
- Developed creative design for print materials, brochures, banners and signs.
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Met with customers to present mockups and collect information for adjustments.
- Created broad range of work using various design techniques.
- Produced original video content by working collaboratively with producers, designers and art specialists to facilitate multimedia production.
- Won 2 Gold and 1 Silver Education Advertising Awards for "New Medi" marketing campaigns.
Family Circle Productions, Inc
Senior Consultant
07.2006 - Current
Job overview
- Successfully managed multiple projects for 10 or more clients.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Researched and developed new campaigns across multiple channels.
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
- Assessed paid media analytics against KPIs using Facebook Ads Manager, internal reporting and agency reporting, and presented findings to key stakeholders.
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
- Met with various clients to discuss expectations regarding visual presentation, branding, and e-commerce functionality.
- Furnished research and materials based on up-to-date web design standards.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Conducted market research and reported on clients' competition.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Provided digital marketing solutions to diverse businesses.
- Certified Social Media Marketer
- Won two Bronze Telly Awards for video production craft in Editing and Diversity and Inclusion.
WXYZ-TV Channel 7 ABC Detroit
Broadcast Engineer
05.2007 - 07.2007
Job overview
- Kept signal strong, clear and reliable with continuous monitoring and optimization of broadcast equipment.
- Evaluated program schedules and prepared programs to assess transmission readiness and identify any signal issues.
- Worked with chief engineer to strengthen audio and video quality during broadcasts.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Adjusted controls on station console to regulate transmission fidelity, contrast and brightness.
- Completed emergency fixes as stopgap until maintenance teams could conduct advanced repairs.
- Managed more than 5 simultaneous broadcast feeds each night while successfully ingesting and segmenting multiple programs.
WTVS-PBS Detroit Public Television
Broadcast Technician
08.1999 - 07.2007
Job overview
- Monitored strength, clarity and reliability of incoming and outgoing signals and adjust equipment as necessary to maintain quality broadcasts.
- Worked flexible hours; night, weekend, and holiday shifts.
- Adjusted controls on station console to regulate transmission fidelity, contrast and brightness.
- Evaluated program schedules and prepared programs to assess transmission readiness and identify any signal issues.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Presented production ideas and determined creative scenarios for production and delivery.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Received two EMMY Award nominations for production.
- Maintained 100% on air audio and video quality during overnight Master Control shift.
Education
Lasell CollegeAuburndale, MA
Master of Science from Communications
05.2015
University Overview
- 3.60 GPA
- Phi Beta Sigma Fraternity Incorporated Member
Rochester CollegeRochester, MI
Bachelor of Science from Mass Communications
04.2013
University Overview
- Dean's List
- summa cum laude graduate
- 3.91 GPA
Macomb Community CollegeWarren, MI
Associate of Science from Digital Communications And Media
05.2011
University Overview
- Dean's List
- summa cum laude graduate
- 3.84 GPA
Skills
- Website Management
- Digital Communications
- Promotional Materials
- Digital Graphics
- Video Streaming
- Audio and Video Production
- Adobe Creative Cloud
- Music and Sound Editing Software
- Distance Learning
- Education Technology
- In-Class Lectures
- Video Storytelling
- Lab Exercises
Accomplishments
Accomplishments
- Two Time EMMY Award Nominated Content Producer
- Three Time Telly Award Winner
- Three Time Education Advertising Award Winning Content Producer
- Produced multiple media projects for the United States Department of Army that have been viewed by high ranking military officers and members of the U.S. Congress.
- Certified Billboard Top 40 Smooth Jazz Recording Artist
Affiliations
Affiliations
- Phi Beta Sigma Fraternity, Inc.
- National Academy of Television Arts & Sciences (EMMY)
- National Academy of Recording Arts & Sciences (GRAMMY)
- National Association of Black Journalists
Certification
- Certified Social Media Marketing Professional, Coursera Issued August, 15, 2021
- Facebook Certified Digital Marketing Associate, Meta - Issued August 12, 2021
Timeline
Director of Media And Communications
Parrish Health
02.2022 - Current
Multimedia Instructor
Heroes' Alliance
01.2022 - Current
Media Consultant
R&L Color Graphics Inc
02.2017 - Current
Senior Videographer and Graphic Designer
Macomb Community College
09.2009 - 03.2015
Broadcast Engineer
WXYZ-TV Channel 7 ABC Detroit
05.2007 - 07.2007
Senior Consultant
Family Circle Productions, Inc
07.2006 - Current
Broadcast Technician
WTVS-PBS Detroit Public Television
08.1999 - 07.2007
Lasell College
Master of Science from Communications
Rochester College
Bachelor of Science from Mass Communications
Macomb Community College
Associate of Science from Digital Communications And Media
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