Webster Crocker
122 Eagle Ln Paris,AR
Summary
Dynamic Territory Account Manager with extensive experience in industrial sales, specializing in heavy equipment and blue-collar trades such as HVAC/R, plumbing, and construction. Demonstrated success in driving revenue growth through strategic sales planning and relationship building with contractors and fleet managers. Expertise in territory management, B2B sales, and CRM optimization enhances business opportunities while consistently exceeding sales targets. Proven ability to identify client needs and deliver customized solutions that foster a competitive advantage.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Inside Sales Representative
Johnson Controls (York)
Fort Smith, AR
12.2024 - Current
- Developed and maintained relationships with key customers to ensure customer satisfaction.
- Provided customers with product information, pricing and availability.
- Prepared weekly reports summarizing sales activities, forecasts and performance metrics.
- Negotiated contracts with customers regarding price, delivery terms, payment terms and other conditions.
- Monitored competitor activities and recommended changes accordingly.
- Developed and implemented strategies to increase sales volume.
- Maintained detailed records of customer interactions, orders and account status updates.
Territory Manager
Reacond Associates
02.2018 - 07.2025
- Cultivated robust relationships with manufacturers and clients within the HVAC/R territory, ensuring seamless communication and collaboration
- Spearheaded initiatives resulting in substantial business growth by identifying and capitalizing on new opportunities
- Mastered comprehensive knowledge of represented manufacturers' products, driving effective promotion and sales strategies
- Demonstrated adept scheduling to maximize productivity, efficiently planning and executing sales visits, follow-ups, and client meetings
- Stayed ahead of industry trends, competitor activities, and market dynamics, providing invaluable insights for strategic decision-making
Bartender to General Manager
Applebee’s
Texas
08.2016 - 02.2018
- Company Overview: Applebee's in Texas
- Mixology Excellence: Crafted a diverse range of beverages with precision and consistency
- Customer-Centric Approach: Delivered prompt and friendly service, fostering positive customer interactions
- Operational Excellence: Maintained a clean, organized, and well-stocked bar, adhering to health and safety regulations
- Strategic Leadership: Orchestrated restaurant success through inspirational leadership, achieving operational excellence
- Financial Management: Developed and managed budgets, controlled costs, and maximized profitability
- Team Development: Recruited, trained, and supervised staff to deliver exceptional customer service
- Quality Control and Problem-Solving: Ensured high standards for food and service quality, promptly addressing operational challenges
- Brand Ambassador: Actively promote and represent Applebee's Texas in the local community and at events, building brand awareness and attracting new customers
- Applebee's in Texas
Instrument Technician, Medical Supply & Hazardous Material Manager
Heritage Surgical Park
Texas
09.2013 - 04.2017
- Company Overview: Heritage Surgical Park in Texas
- Instrument Operation and Patient Care: Ensured the functionality and cleanliness of medical instruments, and actively participated in patient care activities
- Inventory Management and Quality Assurance: Effectively managed medical supplies, implemented rigorous sterilization protocols, and maintained high-quality standards
- Hazardous Waste Management: Safely handled, stored, and disposed of medical hazardous waste in compliance with regulations
- Team Collaboration and Compliance: Collaborated with healthcare staff, administrators, and suppliers to streamline processes and ensure compliance with regulations
- Heritage Surgical Park in Texas
Lead Lifeguard, Swim & Safety Instructor
Sherman Parks & Recreation
01.2011 - 01.2014
- Company Overview: Sherman Parks & Recreation, a recreational facility/service in the outdoor industry
- Supervised and led a team of lifeguards, conducting training sessions and coordinating emergency response efforts
- Ensured the proper functionality of equipment and maintained incident records, submitting reports to management
- Monitored the pool area, enforced safety measures, and stayed informed about weather conditions
- Sherman Parks & Recreation, a recreational facility/service in the outdoor industry
Education
Data Analytics -
Google Certification
01.2023
Criminal Justice -
Grayson College
01.2013
Skills
- Account Strategy Development
- Market Analysis and Expansion
- Sales and Operations Optimization
- Regional Market Development
- Salesforce CRM
- Opportunity Recognition Expertise
- Network Development Expertise
- Territory Management
- Skilled in Closing Deals
- Prospect Cultivation
Affiliations
- Hiking/Backpacking
- Camping
- Fishing/Hunting
- Bear Wrestling
Accomplishments
- Thru-Hiked Appalachian Trail
- All Stars Special Select Soccer Team Championship
- Built, scaled, and successfully sold a thriving business while raising over $100,000 for charity.
Certification
- CDL Class A
- Data Analytics
References
References available upon request.
Timeline
Inside Sales Representative
Johnson Controls (York)
12.2024 - Current
Territory Manager
Reacond Associates
02.2018 - 07.2025
Bartender to General Manager
Applebee’s
08.2016 - 02.2018
Instrument Technician, Medical Supply & Hazardous Material Manager
Heritage Surgical Park
09.2013 - 04.2017
Lead Lifeguard, Swim & Safety Instructor
Sherman Parks & Recreation
01.2011 - 01.2014
- CDL Class A
- Data Analytics
Data Analytics -
Google Certification
Criminal Justice -
Grayson College
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