Product Director with having more than10 years of experience in Product Design and management in To-C & To-B software industries, I have been responsible for the strategies, marketing insight, customer engagement and satisfaction, and the design and development of new business models and innovative products.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
2
2
Certificates
2
2
Languages
Work History
Product Director
Chetu Smart Media Tech Co.,Ltd.
Chentdu, China
04.2020 - 04.2022
Product:
Smart Vehicle PAD
DSP Media Advertising Platform
Responsibilities:
Research the development trend of the outdoor media industry, plan the overall strategic direction of the company's ToB and ToC product lines, and the end-to-end commercial closed loop of products;
Building product and R&D team, combined with OKR and KPI system to create a result-oriented work team;
Plan, design and build the overall product lines, iterate and polish the product experience, and be responsible for the entire life cycle process and results of each product line;
Plan and manage the progress of product development, verify the minimal closed-loop commercial of product value according to business scenarios and resources.
Analyze industry and government policy trends, follow competitors and market, so that the company's products will always keep strong competitiveness in the industry.
Achievements:
Fundamentally improve the experience of Smart Vehicle PAD products, from car owners' complaints to car owners' overall praise.
Make the company's products keep a leading position in the media industry;
As a product PD, lead and coordinate cross-functional team to ensure the product goes online as scheduled.
Design the flow of payment based on the requirements from Financial Dept, Account Dept, Tax Dept.
Analyze market and product competitions, research user habits, and continuously optimize user experience.
Set the strategy, plan and manage roadmap of group products
Achievements:
Successfully launch a group of traveling products built from the scratch, based on the marketing strategies
Product Owner
Huawei Technologies Co, Ltd Base, HUAWEI Mobile Music App
Dubai, UAE, UAE
12.2015 - 01.2018
Product:
HUAWEI Mobile Music App(Tapsong)
Responsibilities:
Responsible for the overall planning of ToB and ToC music products in the Middle East region from scratch, conduct market research in the music industry, and define the product vision. According to the overall strategy of the consumer business department, plan the product evolution roadmap and core function design, and keep improving the user experience.
Leading the team to complete product design and function implementation, working with cross-functional teams to launch the product and reach the target.
Analysis the user data, and follow the competitor products in the music industry, to make version plans to improve and optimize our music product.
Operational activities and brand exposure planning, to improve user activity, user retention rate and subscription conversion rate results.
Lead Sony, Warner and local music distributors in the Middle East to sign the copyright of the music library, formulate audit strategies, and avoid compliance risks;
Achievements:
Iranian music TapSong accumulated 2M registered users and 150K subscribers in 2 month. daily revenue exceeds XK USD.
Iraq music TapSong initially launch, the average daily natural growth of registered users are more than 1K, the average number of subscribers are more than 0.1K.
Product Solution Sales Manager
Huawei Technologies Co
12.2014 - 12.2015
Muscat Oman
Products:
Product Solutions Sales of Telecom Software, such as Smart Getway, Cache, CDN, CRM, Billing, Big Data etc
Responsibilities:
Dig the potential project opportunities from customers, and long-term guidance, tracking these opportunities
In order to dig the project clues, prepare and plan the software topic of annual summit, and coordinate the specialist resources to make the summit presentation
For project bidding, coordinate each resource from headquarter and combine the customer's pain-point requirements to design the most suitable product solution
Clarify all questions to dispel customer doubts to win the project bidding and make project success.
Product Manager
Asiainfo-Linkage, Inc
Shanghai, China, China
09.2011 - 12.2014
Product:
Smart DPI System (Deep Packet Inspection)
Responsibilities:
Guide and collect the customer requirements to match our product roadmap.
Plan roadmap based on the customer pain-point requirements and the company product strategy.
Product solution design and feature definition based on customer requirements.
Make project delivery plans, coordinate each resource to control risks and ensure the project launched on time.
Regularly visit customers to maintain the customer relationships and dig the potential opportunities
Achievements:
Successfully signed project in second and third phase, the total amount of orders is more than XK USD
Product Development Engineer
BOZIRONG Digital Technologies Co., Ltd
Shanghai, China
07.2010 - 07.2011
Develop the web page based on HTMl/CSS, jQuery and ExtJS languages.
Develop the backend platform features based on Java languages and Spring,Struts frameworks.
Design the system architecture with predecessor and develop the interfaces between different modules.
Education
Bachelor - Information Security
Hunan University of Science and Technology
09.2007 - 07.2011
Certification
2015-05 TOEIC
Timeline
Product Director
Chetu Smart Media Tech Co.,Ltd.
04.2020 - 04.2022
Senior Product Manager
Ping An Technology Service Co., Ltd
07.2018 - 03.2020
Product Owner
Huawei Technologies Co, Ltd Base, HUAWEI Mobile Music App