Weiyi Evelyn Liaw

Investment Property Procurement:

• Conduct research, analysis, and due diligence for Single-Family Residences (SFR) and Multi-family properties.
• Negotiate real estate contracts.
  

Rental Income Optimization and Expense Management:

• Maximize rental income while minimizing expenses through effective planning and control.
• Budgeting to achieve Net Operating Income (NOI) goals.
  

Property Management:

• Tenant selection, lease agreements, lease renewal, and rent collection.
• Respond to tenant requests and resolve issues promptly.
• Manage contractors and vendors for home remodeling projects.
• Maintenance skills for electrical, plumbing, painting, and drywall repairs.
  

Tenant Relations and Compliance:

• Handle tenant complaints and coordinate necessary repairs.
• Conduct final move-out walk-throughs and follow up on delinquent tenants.
• Ensure compliance with local, state, and federal regulations.
• Maintain positive relationships with tenants through effective communication.
  

Administrative and Operational Efficiency:

• Process rent collection, invoices, billing, and charges per lease agreements.
• Maintain original leases and renewal documents in digital and hardcopy format.
• Verify income, assets, and expenses for applicant screening.
• Monitor construction and maintenance projects, ensuring timely completion.
• Conduct regular inspections of properties for damage.
  

Personal Attributes:

• Work independently and collaboratively in team environment.
• Self-motivated with strong sense of personal responsibility.
• Proven ability to learn quickly and adapt to new situations.
• Efficient time management to meet deadlines.
  

Sales and Business Development:

• Coordinated sales activities with partners and resellers to identify and close new business.
• Built relationships with customers for long-term business growth.
• Cultivated strategic partnerships to develop assigned territory.

Channel Partner Management:

• Increased channel partner sales revenue to record high of 233% after signing contract.
• Awarded $6.6M project through valued channel partner.
• Designed and launched successful channel partner rewards program, leading to 10% year-over-year increase in annual sales.

Sales Operations and Strategy:

• Managed sales forecasts, pricing strategies, and ensured proper execution of pre/post sales activities.
• Maximized account sales through needs assessment, persuasive communication, onsite visits, and internal team collaboration.

Business Development and Account Management:

• Managed business development activities for over 250 new and existing accounts.
• Facilitated integrated, client-focused communications, including frequent follow-ups, meetings, and reports.
• Maintained persistence to achieve and exceed revenue and sales goals.

Reporting and Analysis:

• Generated and delivered weekly reports on sales pipelines, updates, and account status.

Strategic Growth and Negotiation:

• Actively identified opportunities to introduce additional services for increased revenue and distribution.
• Effectively negotiated and communicated contracts to ensure long-term relationships with key accounts.

Collaboration and Project Coordination:

• Coordinated with internal teams to ensure prompt delivery of client projects.

Client Relationship Management and Business Development:

• Originated and cultivated strong relationships with prospective clients through aggressive outbound calling campaigns.
• Managed account relationships to generate and grow new business across product lines.
• Developed and cultivated relationships with key decision-makers obtained through tradeshows, cold calls, and product demonstrations, ensuring performance and revenue goals were met.
  

Sales Growth and Marketing:

• Increased sales through innovative marketing strategies, cold calls, and referrals from existing client base.
• Facilitated marketing initiatives to attract new business, increase visibility, and grow sales revenue.
  

Client Service Excellence:

• Demonstrated high level of quality client service through responsiveness and professionalism in every interaction.