Summary
Overview
Work History
Education
Skills
Experience worth noting...
Hobbies
Timeline
Bonnie Adair

Bonnie Adair

Magnolia,TX

Summary

Accomplished, enthusiastic, hardworking and passionate advertising professional with 30+ years of experience driving consumer engagement and enhancing brand image to generate revenue. Expertise in organic search engine optimization, market analysis and client needs assessments. Motivated and adept at developing branding and marketing initiatives, a team player with strength in coordinating with colleagues and industry experts to manage successful advertising work. Results-oriented and accomplished advertising professional with the know-how and experience to build a solid understanding of your industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and excellent time management.

Overview

41
41
years of professional experience

Work History

Marketing and Promotions Coordinator

Sip Hip Hooray
03.2017 - Current
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Developed compelling marketing collateral, including brochures, presentations, and fact sheets, effectively communicating key product features and benefits.
  • Boosted social media engagement with the creation of consistent, high-quality content.
  • Spearheaded public relations efforts by crafting engaging press releases and organizing press conferences to generate positive media coverage.

Gallery Coordinator

Allan Rodewald Art
03.2015 - 03.2016
  • Successfully maintained communication between gallery staff members which ensured efficient problem solving when challenges arose during daily operations.
  • Negotiated contracts with artists, vendors, and partners for various gallery needs such as exhibitions or events.
  • Established partnerships with local organizations for collaborative events that increased community engagement with the arts scene.
  • Conducted research on potential acquisitions, staying informed about trends in the art market to make strategic decisions.

Graphics Designer

Enron Corporation
03.1996 - 03.2006
  • Developed display, marketing, and packaging materials to support product branding strategies.
  • Conducted thorough research on competitors'' designs, industry trends, and target audiences before starting each project to ensure a well-informed approach to graphic design assignments.
  • Put together videos for social media, advertising, and informational purposes.
  • Designed website layouts, templates, and unique branded looks.

Graphic Designer

Lockheed Martin, Aeronautics
08.1983 - 03.1988
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Developed creative design for print materials, banners and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Met with customers to present mockups and collect information for adjustments.

Education

Bachelor Of Arts - Art

Sam Houston State University, Huntsville, TX
04.1984

Skills

  • Competitor Analysis
  • Outdoor advertising
  • Campaign Management
  • Target Audience Identification
  • Sales funnel management
  • Customer Segmentation
  • Direct Mail Campaigns
  • Viral marketing
  • Press Release Writing
  • Print advertising
  • Instagram Marketing
  • Customer Relations
  • Audience Engagement
  • Increasing public awareness
  • Website Maintenance
  • Data Gathering
  • Event Planning
  • Social Media Management
  • Developing promotional concepts
  • Advertising Trends Review
  • Market forecasting
  • Media Relations
  • Campaign Development
  • Advertising Management
  • Brand Development
  • Campaign Planning
  • Marketing expertise
  • Strategic Marketing
  • Creative Direction
  • Promotional planning
  • Advertising Campaigns
  • Product Launches
  • Facebook Ads
  • Social Media Marketing
  • CRM Management
  • Branding skills
  • Coordinating events
  • Display building
  • Market understanding
  • Event Coordination

Experience worth noting...

Product Photography, Highly Skilled at Drawing in the Target Customer

Organic Search Engine Optimization 

Market Research Driven Key Word and 'Search Term' Expertise

Art Gallery and Artist Management 

Art Show Planning and Coordinating

Landscape Design and Implementation

Online Sales / 'Up Selling' via Direct Customer Communication

Highly Skilled Research Abilities, with Focus on Mastering Your Marketplace and Crushing the Competition

Hobbies

Beyond my professional pursuits, I find myself drawn to creative activities as well as all forms of art.  I enjoy cultivating beauty through both flower and vegetable gardening, and my passion extends to landscape design, where I can create harmonious outdoor spaces.  I am an animal lover and volunteer at our local animal shelter and have adopted from there over the years.

Interestingly, my analytical side spills over into my personal life. I find myself instinctively breaking down marketing and advertising strategies, even when relaxing!  This fascination with understanding people's motivations translates into another creative outlet: interior design.  Given a space, I can readily envision a complete redesign based on the resident's personality, likes, and passions.

As a lifelong lover of all the arts, coming from a family of artists, I've been painting and drawing for as long as I can remember.  While I enjoy various mediums, I especially love the detailed intimacy of graphite portraiture and have managed art galleries over the years as well as several artists and am proud to say that through my love of promoting, marketing and every angle of  creating winning publicity, I have created my share of 'rock stars' along the way!

Timeline

Marketing and Promotions Coordinator - Sip Hip Hooray
03.2017 - Current
Gallery Coordinator - Allan Rodewald Art
03.2015 - 03.2016
Graphics Designer - Enron Corporation
03.1996 - 03.2006
Graphic Designer - Lockheed Martin, Aeronautics
08.1983 - 03.1988
Sam Houston State University - Bachelor Of Arts, Art
Bonnie Adair