Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Welmys Hernandez

Miami,FL

Summary

Diligent Social Media Strategist & Content Creator with proven track record of developing successful social media campaigns. Leveraged strategic planning and audience insights to increase engagement and brand visibility. Demonstrated creativity and analytical skills to drive impactful results.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Social Media Strategist / Content Creator

Boost Your Brand Marketing
08.2022 - Current
  • Developed comprehensive social media strategies to enhance brand visibility and engagement.
  • Analyzed performance metrics to optimize content across multiple platforms, driving audience growth.
  • Collaborated with cross-functional teams to align social media efforts with overall marketing goals.
  • Created high-quality written and visual content for blogs, social media, and marketing campaigns.

Social Media Influencer

Freelance
11.2019 - Current
  • Developed engaging content strategies to enhance audience interactions across multiple social media platforms.
  • Collaborated with brands to create authentic partnerships that align with target demographics and market trends.
  • Collaborated with brands such as smashbox, ally bank, televisa univision, curls, loud and live, and more!

Social Media Intern

Boost Your Brand Marketing
06.2022 - 08.2022
  • Assisted in executing social media campaigns, ensuring alignment with overall marketing strategies.
  • Developed engaging content for social media platforms to enhance brand visibility and audience engagement.
  • Developed visually compelling graphics for digital and print media projects.

Education

Bachelor of Business Administration (BBA) - Marketing

Florida International University
Miami, FL
12.2024

Skills

  • Social Media Management
  • Content Creation
  • Content Development
  • Social Media Strategy
  • Photography (Product, UGC, etc)
  • Video Production & Editing (Capcut, Adobe, etc)
  • Marketing Strategy
  • Audience engagement (Social Media Engagement)
  • Bilingual in English and Spanish

Certification

Hootsuite Social Media Marketing Certification

Hubspot Digital Advertising Certification

Languages

English
Spanish

Timeline

Social Media Strategist / Content Creator

Boost Your Brand Marketing
08.2022 - Current

Social Media Intern

Boost Your Brand Marketing
06.2022 - 08.2022

Social Media Influencer

Freelance
11.2019 - Current

Bachelor of Business Administration (BBA) - Marketing

Florida International University

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