Wendell Barron
Orlando,FL
Summary
Top performer with a proven track record in building strong relationships and delivering high-quality service to drive new, referral, and recurring revenue. Skilled in both business-to-business and business-to-consumer sales and account management. Adept at identifying clients' needs and managing the full sales cycle. Consistently surpasses objectives and leverages extensive product and solution knowledge to generate add-on and return business. Successfully represented a Fortune 500 company, consistently selling over $10M in manufactured products monthly. Experienced in team building, prospecting, relationship building, planning, and business development. Demonstrated ability to boost sales and enhance customer satisfaction across a region by effectively engaging with 55 automotive dealerships through strategic planning, marketing strategy development, and process improvement initiatives. Developed highly successful marketing programs that outperformed competitors, increased market share, and established dominance in key business sectors.
Overview
33
33
years of professional experience
Work History
Regional Sales Representative
Premier Dealer Services
09.2023 - 08.2024
- Assisted with development of long-term company strategies to increase profitability.
- Visited clients on-site to give benefit-oriented sales presentations.
- Forged and nurtured impactful relationships with customers to cultivate loyalty.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Set up appointments with potential and current customers to promote new products and services.
- Researched potential clients and markets to prepare for appointments.
Business Development Manager
Maritz LLC/General Motors, Buick GMC Division
01.2023 - 08.2023
- Implement and enhance marketing and sales strategy; report performance metrics to stakeholders, management, and staff
- Capitalize on opportunities to remain competitive through analyzing market trends, research, and methodical planning
- Work with GM and Buick GMC to establish corporate objectives and goals to create a positive partnership and higher performance in territories
- Increased sales revenue and customer satisfaction within region through developing and implementing business planning and best practices
- Utilized General Motors software programs to implement processes, improving customer handling and sales market share within zone
- Increased showroom appointments, sales, and revenue through streamlining GM Lead Management Program to qualified customers
- Teamed and worked closely with dealership management, General Motors District Sales Managers, and Business Development Centers for lead generation, sale defection reduction, and call handling programs
- Reduced time to contact defected customer leads in dealership CRM through enrolling dealerships in sales alert program
Account specialist – truck division
Enterprise Holdings LLC
01.2020 - 01.2022
- In charge of selling long term rental accounts to businesses in territory
- Managed daily operations of branch
- Provided accounts with business analysis to see advantages of using company
- Coordinated all preventative maintenance scheduling for branch
- Developed innovative spreadsheet program to track preventative maintenance intervals and increased efficiency in scheduling preventative, protecting company's assets at resale
- Branch ranked #8 nationwide and #1 in region
- Increased sales through providing leadership, prospecting, planning and directing activities
- Met and exceeded sales goals
- Implemented and maintained new preventative maintenance process for fleet of 93 rental truck units
- Cultivated and established relationships with new customers through stellar email and phone communications and maintained contact with existing customers while providing courteous, excellent customer service
- Exceeded monthly sales quota through generating sales leads, scheduling prospect appointments, and overcoming objections
Grand Vista Pro Shop Sales Attendant
Marriott Vacation Worldwide
01.2018 - 01.2020
- Managed pro shop and golf operations
- Provided a positive customer experience with exceptional customer service
- Handled golf operations customer service and sales
- Sold merchandise and golf lesson packages for resort guests and the public
Customer Operation/Parts and Service/Sales Manager
Percepta LLC/Ford Motor Company
10.2010 - 05.2018
- Lead, guide, and support sales operations
- Managed wholesale and retail sales
- Performed sales planning and inventory management
- Collaborated with staff to plan and execute promotions
- Identified areas for improvement and implemented targeted sales initiatives through utilizing CRM tools in tracking and analyzing sales data
- Built and maintained strong relationships with key clients, enhancing customer loyalty and driving repeat business
- Conducted monthly meetings via Webcast with dealer principals and management team to increase sales market share, customer satisfaction, reputation management, product ordering, inventory management, financial statement analysis, expense control, and incentives
- Interfaced with dealers virtually and via phone wholesaling new vehicle inventory to 88 Ford dealers monthly – Twin Cities/ Pittsburgh regions
- Managed a team of 10 customer service managers
- Collaborated cross functionally with resources from administration, operations, and management to ensure the highest level of efficiency for targeted goals
- Sold manufacturer programs to dealer body to increase revenue and customer satisfaction
- Administrated warranty claims, vehicle buy back process, and recalls
Sale Zone Manger
Ford Motor Company
04.2007 - 08.2008
- Evaluated employee performance regularly, providing constructive feedback for continuous improvement.
- Supported regional managers, adjusting sales goals and processes for each region based on zone metrics and company objectives.
- Conduct monthly in-person wholesale meetings with the Dealer Principal and management team ensuring manufactured distribution product goals are met
- Interfacing in person with 16 dealerships as the first point of contact liaison to the manufacturer
- Achieving 92% wholesale rate while with the company
General Sales Manager
Campus Ford Inc.
01.1992 - 01.2007
- Oversaw all aspects of the dealership's sales operations, finance, and customer service
- Managed New, Pre-owned, and F and I Departments with a staff of up to 25 consultants and managers
- Collaborated with stakeholders and management to develop sales forecasts, budgets, and performance metrics, contributing to strategic decision-making
- Conducted daily sales meetings discussing current business, daily appointments, pending deals, and customer satisfaction
- Achieved gross sales in 2007 of $22M
- 585 new and 497 pre-owned vehicle sales which exceeded sales objectives by 15%
- Established and managed first BDC Business Development Center, increasing sales of New and Pre-owned vehicles
- Coordinated with factory representatives, establishing monthly objectives and inventory control
- Collaborated with finance department to ensure smooth and efficient transaction processes for customers, resulting in high customer satisfaction scores
Education
BACHELOR OF ARTS DEGREE - COMMUNICATION/MINOR POLITICAL SCIENCE
Howard University
Washington, D.C.NADA DEALER ACADEMY GRADUATE -
Skills
- Process and Performance Improvement
- Customer Retention and Satisfaction
- Business Development
- Relationship Management
- Marketing/Consultative Sales
- Team Building and Leadership
- Forecasting and Resource Management
- Sales negotiation
- Sales strategy development
- Customer Acquisition
- Leads Prospecting
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Regional Sales Representative
Premier Dealer Services
09.2023 - 08.2024
Business Development Manager
Maritz LLC/General Motors, Buick GMC Division
01.2023 - 08.2023
Account specialist – truck division
Enterprise Holdings LLC
01.2020 - 01.2022
Grand Vista Pro Shop Sales Attendant
Marriott Vacation Worldwide
01.2018 - 01.2020
Customer Operation/Parts and Service/Sales Manager
Percepta LLC/Ford Motor Company
10.2010 - 05.2018
Sale Zone Manger
Ford Motor Company
04.2007 - 08.2008
General Sales Manager
Campus Ford Inc.
01.1992 - 01.2007
BACHELOR OF ARTS DEGREE - COMMUNICATION/MINOR POLITICAL SCIENCE
Howard University
NADA DEALER ACADEMY GRADUATE -
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