Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
GeneralManager

Wendell Wesley

President HashTag Media, LLC
Phoenix,AZ

Summary

Results-driven Business Owner and Executive with forward-thinking approaches centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. Versatile business leader bringing 15+ years of experience as accomplished Executive. Strategic problem solver, change manager and visionary executive with success implementing plans to meet current and future needs. Key expertise in Marketing.

Overview

18
18
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

President

HashTag Media, LLC
Phoenix, United States
03.2014 - Current

HashTag Media, LLC (HTM) partnering company to Loco Media Group. LLC. Handled small business client accounts for Loco Media Group. HTM is a Tech Marketing Firm, which specializes in the Website Development, Mobile Applications, Software Development and Online Digital Marketing. President & founder, oversees Operations and Marketing. Goals for HTM are to provide attractive, high quality digital solutions for businesses of all sizes and types. HTM fosters a creative think tank atmosphere that stimulates ideas and creative concepts that help our client's increase business through online exposure. Mr. Wesley persistent mission with HTM is to work in breaking down the complexities of web and digital marketing that can encourage HTM clients to take control of their online business.

  • Achieved under-budget and on-time project management to adhere to project goals.
  • Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.
  • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Led operational team in creation, roll out and management of new product lines.
  • Generated 80% increase in client accounts through implementation of effective market strategies across major search engine platforms.
  • Increased company growth through collaboration with sales and marketing departments.
  • Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
  • Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
  • Initiated operational improvements using lean methodologies to drive efficiency and reduce costs.
  • Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
  • Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas.
  • Supported and supervised team of design and software development professionals.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Redesigned user experience, site functionality and online merchandising to increase sales by 25-50%.
  • Designed innovative branding and product strategies.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Developed and strengthened business partnerships at all levels.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Managed divisional marketing, advertising and new product development.
  • Develop customer relationships, and increased overall sales by 85%
    Achieved 80% of goal through suggestive selling and upselling

Chief Operations Officer

Loco Media Group, LLC
Phoenix, AZ
06.2010 - 05.2019

Loco Media Group, LLC (LMG) worked with medium to large size organizations to handle any marketing, website development and mobile app development services for their organization. COO & CMO responsibilities were to manage Operations and Marketing. Oversee day to day operations. Responsible for putting together business strategies that would keep the company on the cutting edge of technology. Work with various partners to implement effective marketing tools and technologies to provide for LMG clients’ marketing services. Established business relationships with companies such as Dave & Busters, Golf Academy of America, City of Tempe, America Sports Entertainment Centers, Mountainside Fitness, and other larger organizations. Worked with team members to ensure that all marketing projects were completed and delivered on time. Met customer service standards and expectations consistently by effectively communicating and actively listening. Leveraged experience through vital management positions guiding business to success. Streamlined company processes and procedures while enhancing customer satisfaction. Formulated analysis assessments to make informed decisions on proposed projects. Led business initiatives resulting in numerous multi-year contracts. Supported business growth through strategic planning and process development. Implemented business development strategies, logo designs, and website designs. Developed innovative sales and marketing strategies to facilitate business expansion. Managed divisional marketing, advertising and new product development. Oversaw business-wide changes to modernize procedures and organization. Shaped solutions and approaches by leveraging trends in customer marketplaces and industries. Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients. Managed teams of design, web and mobile app development professionals focused on improving marketing initiatives for client's projects. Increased utilization by [Number]% across multiple departments within [Type] organization

Established business relationships with companies such as Dave & Busters, Golf Academy of America, City of Tempe, America Sports Entertainment Centers, Mountainside Fitness, and other larger organizations. Worked with team members to ensure that all marketing projects were completed and delivered on time.

  • Met customer service standards and expectations consistently by effectively communicating and actively listening.
  • Leveraged experience through vital management positions guiding business to success.
  • Streamlined company processes and procedures while enhancing customer satisfaction.
  • Formulated analysis assessments to make informed decisions on proposed projects.
  • Led business initiatives resulting in numerous multi-year contracts.
  • Supported business growth through strategic planning and process development.
  • Implemented business development strategies, logo designs, and website designs.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Managed divisional marketing, advertising and new product development.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
  • Managed teams of design, web and mobile app development professionals focused on improving marketing initiatives for client's projects.
  • Develop customer relationships, and increased overall sales by 85%
  • Achieved 80% of goal through suggestive selling and upselling

Adjunct Professor

Golf Academy Of America
Chandler, AZ
01.2018 - 12.2018
  • Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
  • Evaluated and revised lesson plans and course content to achieve student-centered learning.
  • Transitioned course material and applied technological options for online and course-related software for Marketing and the Business of Golf.
  • Developed curriculum standards, lesson plans and syllabi.
  • Used exams, quizzes and assignments to assess student comprehension.
  • Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
  • Worked with colleagues and administrators to create robust education programs.
  • Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.

Education

MBA - Organizational Leadership

University of Phoenix
Tempe, AZ
08.2007 - 08.2009

Bachelor of Science - Kinesiology

Arizona State University
Tempe, AZ
08.1995 - 12.1999

Skills

Project Management

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Software

WordPress & Builders

Google Ad Campaigns

Google SEO

Android App Development

Apple App Development

Mail Chimp Email Campaigns

Facebook Ads Manager

Website Hosting and Optimizations

Certification

Microsoft Office Certification - [2003- Present]

Timeline

Adjunct Professor

Golf Academy Of America
01.2018 - 12.2018

President

HashTag Media, LLC
03.2014 - Current

Chief Operations Officer

Loco Media Group, LLC
06.2010 - 05.2019

MBA - Organizational Leadership

University of Phoenix
08.2007 - 08.2009

Bachelor of Science - Kinesiology

Arizona State University
08.1995 - 12.1999
Wendell WesleyPresident HashTag Media, LLC