WENDELLE ALLADO
Los Angeles,CA
Summary
Versatile and commercially driven professional with 9+ years of experience working across luxury, fashion, entertainment, technology, healthcare, and creative industries. I bring a unique combination of business development, sales, client relationship management, creative direction, marketing, and visual storytelling, with a proven ability to adapt quickly and perform across different environments. Experienced in building relationships, developing new business, growing revenue, managing high-value clients, creating brand and marketing initiatives, and turning creative ideas into commercially effective solutions. Alongside my professional roles, I have maintained a successful freelance career in fashion styling and creative production, working with editorial, luxury, and cultural clients across the UK, Europe, and the US. Known for being resourceful, personable, highly adaptable, and commercially aware, I thrive in roles that require both strategic thinking and hands-on execution. I bring an entrepreneurial mindset, strong creative instincts, and a genuine ability to connect with clients, teams, and stakeholders.
Overview
10
10
years of professional experience
Work History
Freelance Fashion Stylist
VARIOUS CLIENTS
UK, EU, USA
01.2017 - Current
- Style and execute creative looks for editorial, commercial, and fashion projects.
- Collaborate with photographers, models, creative directors, producers, designers, and other creative professionals to execute a shared visual direction.
- Developed concepts and sourced wardrobe, accessories, and visual elements aligned with creative briefs.
- Experience includes work associated with Wonderland Magazine, Vogue Scandinavia, V&A;, and other creative clients.
- Manage projects from concept through execution while maintaining deadlines, creative standards, and professional relationships.
- Managed projects from concept through execution, ensuring adherence to deadlines, creative standards, and professional relationships.
- Curated personalized fashion looks enhancing client confidence and style preferences.
- Collaborated with clients to identify wardrobe needs and trends for special occasions.
Freelance Makeup / Prosthetics Artist
VARIOUS CLIENTS
01.2018 - Current
- Delivered makeup, prosthetics, and creative production services for fashion, entertainment, editorial, and cultural projects.
- Collaborated with creative teams to interpret concepts and execute visual work within strict production deadlines.
- Collaborate with creative teams to interpret concepts and execute detailed visual work under production deadlines.
- Adapted creative approach to various productions, environments, teams, and artistic requirements, ensuring alignment with project vision.
- UK | Europe
Head of Business Development & Marketing
MONARCH HOSPICE CARE INC.
Walnut, CA
11.2024 - 12.2025
- Spearheaded business development initiatives designed to increase patient referrals, strengthen market presence, and support sustainable company growth.
- Built and maintained relationships with key stakeholders and external partners, expanding business opportunities and enhancing referral networks.
- Developed targeted outreach strategies and strengthened the organization's position within its market.
- Combined relationship management, marketing, communication, and creative problem-solving to support business development objectives.
- Created and managed marketing materials and sales collateral, strengthening brand presentation and aligning external communications with business development goals.
- Collaborated across departments and with external stakeholders to identify opportunities and resolve challenges, improving client and partner engagement.
Client Success Manager
SUPPORTWAVE
London, UK
03.2023 - 05.2024
- Managed client relationships in fast-paced technology start-up environment to align customer success priorities with commercial objectives.
- Developed and managed strong client relationships through proactive communication, tailored solutions, and consultative engagement.
- Managed client needs throughout the customer journey, contributing to retention and long-term relationships.
- Addressed client needs throughout customer journey, enhancing retention and fostering long-term relationships.
- Collaborated with teams to resolve client issues and deliver tailored solutions, improving client satisfaction.
- Used CRM systems and performance data to manage accounts, track activity, and support sales and retention initiatives.
- Served as a Video Presenter, supporting customer-facing content and communication initiatives.
- Technology Start-Up
Senior Sales & Luxury Brand Executive
HANDBAG CLINIC
London, UK
07.2018 - 11.2022
- Increased revenue by 50% and client retention by 80% through effective account management, personalized service, and relationship development.
- Increased revenue by 60% and client retention by 80% through effective account management, personalized service, and relationship development.
- Achieved up to 75% conversion on high-value leads through consultative sales techniques and strong client relationship management.
- Managed high-value luxury clients throughout the sales journey, identifying opportunities to upsell and cross-sell relevant services.
- Built lasting relationships with clients and stakeholders by delivering a highly personalized luxury customer experience.
- Led training initiatives and supported team development, helping maintain consistent standards across sales and customer service.
- Managed visual merchandising and brand presentation to strengthen the customer experience and commercial performance.
- Combined luxury sales expertise with knowledge of fashion, restoration, branding, and client psychology.
Education
MA - Art & Science
UNIVERSITY OF THE ARTS LONDON — CENTRAL SAINT MARTINS
London, UK05.2022
BA - Hair, Makeup & Prosthetics
UNIVERSITY OF THE ARTS LONDON — LONDON COLLEGE OF FASHION
London, UK05.2020
Associate of Arts - International Marketing for Fashion
UNIVERSITY OF THE ARTS LONDON — LONDON COLLEGE OF FASHION
London, UK05.2017
Skills
- Business Development & Growth Strategy
- Revenue Generation & Sales
- Consultative Selling
- Client Acquisition & Retention
- Partnership Development
- Strategic Planning & Execution
- Account & Pipeline Management
- Relationship Building
- Stakeholder Management
- CRM Management
- Customer Experience
- Brand Strategy
- Digital Marketing
- Creative Direction
- Team Leadership & Training
Personal Information
Title: Business Development | Sales | Client Experience | Creative Strategy | Marketing
Timeline
Head of Business Development & Marketing
MONARCH HOSPICE CARE INC.
11.2024 - 12.2025
Client Success Manager
SUPPORTWAVE
03.2023 - 05.2024
Senior Sales & Luxury Brand Executive
HANDBAG CLINIC
07.2018 - 11.2022
Freelance Makeup / Prosthetics Artist
VARIOUS CLIENTS
01.2018 - Current
Freelance Fashion Stylist
VARIOUS CLIENTS
01.2017 - Current
MA - Art & Science
UNIVERSITY OF THE ARTS LONDON — CENTRAL SAINT MARTINS
BA - Hair, Makeup & Prosthetics
UNIVERSITY OF THE ARTS LONDON — LONDON COLLEGE OF FASHION
Associate of Arts - International Marketing for Fashion
UNIVERSITY OF THE ARTS LONDON — LONDON COLLEGE OF FASHION