Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Wendoly La Volpe

Wendoly La Volpe

Oakland,NJ

Summary

Marketing professional with strong foundation in developing and implementing strategic communication plans. Known for driving impactful marketing initiatives and fostering collaborative team environments that achieve tangible results. Reliable and adaptable, skilled in content creation, brand management, and media relations.

Overview

12
12
years of professional experience

Work History

Brand Photographer/ Business owner & Brand Strategist

Wendoly Photography, LLC
01.2020 - Current
  • Established strong relationships with business owners and key stakeholders, ensuring collaboration on joint projects and overall brand success.
  • Negotiated favorable partnerships with external vendors, optimizing budgets while maintaining high-quality outputs for brand-related projects.
  • Planned and prepared for on-location and studio shoots.
  • Managed multiple projects simultaneously by prioritizing deadlines and maintaining excellent organization.
  • Photographed high-quality images for various brands and products.

Employer Branding Manager, North America and Latin America

Becton Dickinson
08.2019 - 10.2023
  • Set the long-term strategy for the Employer Branding efforts across multiple regions, integrating them into business and HR activities, championing BD’s Employer Brand and EVP.
  • Led the EVP launch by creating compelling messages and visuals to support the new marketing positioning and engaging different areas into planning and execution.
  • Devised and executed integrated, online and direct marketing campaigns, externally and internally, which incorporated employer branding into daily operations, meetings, and initiatives
  • Managed, controlled and reported available budget, ensuring efficient allocation of resources.
  • Built strong relationships and collaborated with commercial teams, distributors, and customers on global and regional levels.
  • Continuously improve candidate journey by using feedback and insights from key stakeholders and associates.
  • Revamped online and print materials in collaboration with vendors, graphic designers, photographers and printers.
  • Ensured the availability of accurate and up-to-date brand marketing and messaging content on internal platforms.
  • Engaged with key regional stakeholders to listen, respond, support and delivery to local demands.
  • Led and supported regionalization efforts of all messaging by coordinating the translation of sales material into relevant languages.

Communication Lead / Marketing Support

Becton Dickinson
05.2015 - 08.2019
  • Developed and implemented long-term strategic internal communications plans with clear goals, strategies, and audience targeting, maintaining a steady flow of updates and news to inspire and engage the internal team.
  • Created content for various internal platforms including the intranet, newsletters, and videos, ensuring message consistency across all communications.
  • Continuously managed improvements to material, discontinuing any outdated or expired content
  • Kept assets communication management tools clean and up-to-date.
  • Supported regionalization efforts by coordinating the translation of newsletter material into relevant and various languages.

Marketing Assistant and Internal Events Manager

Becton Dickinson
07.2013 - 05.2015
  • Effectively managed and drove multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Increased brand product awareness by developing and implementing targeted marketing campaigns.

Education

Master of Arts - Communication

Johns Hopkins University
01.2022

Bachelor of Science - Marketing

Montclair State University
01.2009

Skills

  • Content Creation and Storytelling
  • Internal Communication
  • Brand Management and Promotion
  • Google/ Adobe Suite/ Canva
  • Cross-functional Collaboration
  • Problem-solving
  • Digital photography
  • Project management
  • Customer engagement
  • CRM management
  • Social media marketing
  • Strategic planning

Languages

English
Spanish

Timeline

Brand Photographer/ Business owner & Brand Strategist

Wendoly Photography, LLC
01.2020 - Current

Employer Branding Manager, North America and Latin America

Becton Dickinson
08.2019 - 10.2023

Communication Lead / Marketing Support

Becton Dickinson
05.2015 - 08.2019

Marketing Assistant and Internal Events Manager

Becton Dickinson
07.2013 - 05.2015

Bachelor of Science - Marketing

Montclair State University

Master of Arts - Communication

Johns Hopkins University

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Wendoly La Volpe