Wendy Anderson
Farmington
Summary
Dynamic professional with cross-functional experience in advertising, marketing, account strategy, print production, and transportation. Holds a Bachelor’s degree in Sales and Marketing, complemented by a strong work ethic and commitment to career growth while enhancing process development and advertising production. Proven ability to contribute to team proficiency and overall success, fostering collaborative environments that benefit both employers and colleagues. Passionate about leveraging diverse skills to achieve impactful results in fast-paced settings.
Overview
24
24
years of professional experience
Work History
Assoc. Manager, Marketing Enablement
Best Buy Co., Inc.
11.2017 - 08.2025
- End-to-End process creation for Best Buy Ads and Marketing department standing up new ad products to sell to external vendors, support weekly ad offerings via several media platforms and implemented new systems
- Internal and external collaboration reviewing and refining JIRA stories for the roll out of SFMC (Salesforce Media Cloud) for 400 internal advertising and marketing partners and external agency partners.
- Created process documentation, training materials and trained users 1:1 and large group hands-on settings
- Collaborated with internal partners to design, build, and maintain the department Wiki site (Confluence)
- Lead Category Management meetings to ensure alignment of advertising strategies, legal requirements and offer accuracy
- QC all aspects of offer entry, implement reactions and manage timelines associated with the Digital Weekly Ad, GHP, WBE, Email and Department/Category page.
- Manage the operations aspect of Direct Mail and email events including timelines, accurate entries and offer replacement through the MMT (Just Enough) system
- Lead efforts to create, document, analyze and improve internal team processes
- Maintain the library of SOP documentation and assist in the training of new team members
Media Ops Lead, Marketing
Best Buy Co., Inc.
04.2017 - 11.2017
- Responsible for the effective management of Best Buy’s printed weekly ad production and logistics process (31M annual spend in FY17).
- Own relationship and decision-making authority with multiple external print and logistics providers across the US
- Manage relationships with Best Buy’s 3rd party paper brokerage agency; responsible for all paper buys related to the weekly printed insert program
- Management of approximately 820 newspaper and all Best Buy store deliveries of the printed ad, while managing all updates the AEMS database with closures or delivery changes
- Maintain Best Buy’s annual print production schedule, print & logistics invoicing and newspaper ad budget
Project Manager
Techtrav
11.2016 - 04.2017
- Manage the schedule and performance of the tech/systems side of Centrav travel agency
- Worked with travel agency managers and outside clients for system requirements and timeline issue resolution
- Supported developers on creation, testing and maintenance of the booking system and websites for external clients.
Sr. Business Analyst
Best Buy Co., Inc.
09.2007 - 11.2016
- Responsible for the day-to-day print production and distribution of the Sunday printed ad
- 99.53% YTD overall on-time delivery performance to newspapers and all stores
- Collected reimbursement for expediting, detention or paper defect charges while reducing billed back needs YOY
- Daily communication and planning with media buyers, printers, freight companies, paper mills and newspapers
- Produce, format and update circulation and delivery orders for 850 newspapers
- Maintain the highest quality printed ad from 14 print plants by reviewing samples and providing QA feedback
- Invoice receipt, validation, coding, submission and payment follow-up
- Tracking/communicating status for supplies and graphics for stores and Demand Planning
Account Executive
Best Buy Co., Inc.
08.2004 - 09.2007
- Partnered with merchant and creative teams to produce the Sunday printed ad on a 4-day timeline
- Led weekly meetings coordinating strategy and implementation between merchant and creative teams
- Proofread copy and reviewed layout for accuracy, vendor expectation fulfillment and legal requirements
- Consistently met advertising timelines, legal compliance and execution expectations of leadership teams
- Conducted continuous industry research to understand competitive trends and customer insights
- Led efforts to troubleshoot, improve and streamline processes and procedures throughout the department
Executive Assistant
Best Buy Co., Inc.
09.2001 - 08.2004
- Executive support to 2 Vice Presidents including their teams, consisting approximately 180 employees
- PowerPoint creation, presentation preparation and technical execution
- Calendar maintenance, travel arrangements, invoice and purchase order processing, documentation updates
- New hire set-up and orientation, administrative support for all team members on an as-needed basis
Education
BA - Sales & Marketing
Capella University
Minneapolis, MN09.2007
Associate of Arts -
Normandale Community College
Bloomington, MN08.2000
Skills
- Collaborative decision-making
- Strong written & verbal communication skills
- Critical thinking for problem-solving
- Comprehensive documentation skills
- Cultivating strong partnerships
- Operational management & process improvement
- Client relationship development
- Strategic marketing planning
- Change and vendor management
- Training and development
- MS Office Suite
- Miro
- Confluence
- Articulate
- SFMC (Salesforce Media Cloud)
- SFSC (Salesforce Sales Cloud)
- CPT
- AEMS
- Paper Manager
- MMT
Training
Blueprint Series Leadership Training courses
Countless LinkedIn Learning courses for continual improvement
Timeline
Assoc. Manager, Marketing Enablement
Best Buy Co., Inc.
11.2017 - 08.2025
Media Ops Lead, Marketing
Best Buy Co., Inc.
04.2017 - 11.2017
Project Manager
Techtrav
11.2016 - 04.2017
Sr. Business Analyst
Best Buy Co., Inc.
09.2007 - 11.2016
Account Executive
Best Buy Co., Inc.
08.2004 - 09.2007
Executive Assistant
Best Buy Co., Inc.
09.2001 - 08.2004
Associate of Arts -
Normandale Community College
BA - Sales & Marketing
Capella University
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