Wendy Archer
Pensacola,FL
Summary
Achieved significant improvements in sales operations through strategic development and implementation of robust strategies. Delivered innovative solutions that consistently met KPIs and supported ongoing growth. Cultivated strong relationships with key clients and stakeholders, enhancing corporate partnerships. Empowered cross-functional teams to maximize efficiency and productivity, resulting in improved operational outcomes.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Business Development
Personic Health In Home Wound Care
Pensacola, FL
09.2025 - Current
- Developed strategic partnerships to expand service offerings and enhance market presence.
- Analyzed market trends to identify opportunities for growth and competitive advantage.
- Led cross-functional teams in executing business development initiatives and achieving organizational goals.
- Established relationships with key stakeholders to drive collaboration and support revenue generation efforts.
Director of Business Development
TMC Contract Therapy
Ocala, FL
02.2025 - 09.2025
- Developed strategic partnerships to enhance service offerings and market presence.
- Implemented data-driven analysis to identify new market opportunities and optimize sales strategies.
- Cultivated relationships with key stakeholders to expand client base and foster loyalty.
- Negotiated high-value contracts, ensuring alignment with organizational goals and client needs.
- Spearheaded market research efforts to inform product development and competitive positioning.
- Enhanced company''s market presence through targeted networking events and relationship building.
- Presented persuasive presentations at industry conferences showcasing company expertise, generating interest from potential new clients.
- Cultivated strong relationships with key stakeholders both internally and externally to optimize collaboration efforts across departments.
Vice President of Sales & Marketing
Curitec
The Woodlands, TX
10.2022 - 02.2025
- Achieved strategic marketing and sales objectives by effectively directing a team of eight clinicians across the United States. Enhanced market positioning through comprehensive analysis of trends and competitive intelligence. Strengthened healthcare partnerships by mentoring hospices and skilled nursing facilities in Part B wound care.
- Achieved significant business growth by building and nurturing relationships with clients and community members. Enhanced client loyalty and community support through proactive engagement strategies.
- Executed sales strategies in alignment with CEO and COO to enhance overall business performance.
Community Director of Sales & Marketing
ACTS Westminster Village
Spanish Fort, AL
08.2019 - 10.2022
- Achieved streamlined operations and improved customer engagement through effective policy implementation. Enhanced sales and marketing strategies by conducting in-depth competitive analyses. Cultivated a high-performance culture in sales and marketing by mentoring and guiding team members.
- Analyzed and optimized website content using SEO best practices to drive significant improvements in online traffic.
- Implemented strategic sales and marketing efforts that successfully doubled new business growth in alignment with organizational goals.
- Developed and refined operational procedures to drive significant improvements in sales outcomes.
- Analyzed market trends and executed plans that successfully raised occupancy from 67% to 84%.
Divisional Director of Sales & Marketing
Prestige Healthcare
Ohio
02.2016 - 08.2019
- Achieved increased market share through effective sales strategy development across all services. Enhanced staff capabilities by facilitating training selection and development for admissions and marketing roles. Managed operations of 13 skilled nursing facilities and 13 continuing care retirement communities in Ohio. Delivered insightful monthly performance assessments for admissions and marketing teams. Drove operating profit improvements by assessing the effectiveness of sales strategies. Cultivated strong relationships with professional and community referral sources.
- Formulated and executed strategic sales and marketing plans to optimize revenue growth in all facility services.
- Oversaw team operations to align with business targets and enhance overall sales revenue.
- Managed outreach and engagement strategies for the "We Honor Veterans" program to enhance community support for veterans.
- Implemented strategies that successfully elevated census figures from 67% to 88%.
- Established partnerships with 10 prominent hospital systems to ensure preferred provider status and improve patient access.
Regional Director of Sales & Marketing
Diversicare
Ohio
09.2014 - 02.2016
- Achieved market growth by identifying opportunities and addressing weaknesses. Oversaw operations of eight continuing care retirement communities in Ohio. Organized and led sales meetings to develop team skills and provide essential education, resulting in a more effective sales force.
- Analyzed performance metrics and optimized reporting frameworks to support revenue enhancement and premium growth objectives.
- Developed and executed robust sales initiatives while leading and directing team efforts to achieve established goals.
- Facilitated attainment of preferred provider status through strategic alliances with eight prominent hospital systems.
- Analyzed regional demographics and executed outreach initiatives, elevating census response rates from 70% to 89%.
Regional Director of Business Development
AdCare Health Systems
Ohio
04.2012 - 09.2014
- Achieved successful management of annual census budget through effective leadership of sales and marketing associates. Cultivated a positive organizational culture by mentoring team members and modeling professionalism. Executed a high-impact regional sales strategy for individual facilities. Enhanced customer service quality through targeted training programs for all facilities. Established a strong foundation for new marketing and admissions associates through effective guidance and support.
- Recognized with promotion for outstanding contributions and significant impact on team success.
Education
Bachelor of Science - Sales Management
Western Governors University
Salt Lake City, UTSkills
Assisted in developing marketing strategies to support sales initiatives Collaborated with teams to create promotional materials that enhance product visibility Supported data analysis to identify market trends and customer preferences
Spearheaded initiatives for new business development to drive company growth
Spearheaded initiatives to drive revenue generation across multiple channels
Spearheaded market expansion initiatives to enhance brand presence and reach new customer segments
Assisted in implementing organizational changes to improve workplace culture Supported teams in adapting to new processes and practices Facilitated communication between departments to enhance collaboration
Assisted in developing budgets and forecasts to support financial planning Collaborated with team members to gather necessary data for accurate projections Supported management in tracking budget performance and identifying variances
Championed initiatives to drive operational excellence across all departments
Applied analytical reasoning to evaluate complex problems and develop effective solutions
Assisted teams in utilizing Salesforce for customer relationship management Supported data entry and maintenance to ensure accurate records Helped troubleshoot user issues to enhance system functionality
Utilized MS Office applications to support daily tasks and improve team productivity Assisted in creating presentations and reports to enhance communication Provided training to colleagues on software features to increase efficiency
Assisted teams in managing customer relationships through effective communication and support Facilitated training sessions to enhance user understanding of CRM systems Provided ongoing assistance to users to resolve issues and improve system utilization
Certification
Executive Sales, Key Customer Service, Sales Pro, Selling to CEO, Impact Sales, Bill Brooks, Sales, Leadership, & Hospital Integration Trainings, Ohio Senior Insurance Information Program Certification (OSHIIP)
Language
English
Accomplishments
- Guided junior sales representatives and clinicians, fostering their development and ultimately paving way for them to emerge as leading performers within company.
Additional Experience
- Director of Sales & Marketing, Eaglewood Village, Springfield Ohio, September 2010 – April 2012
- Admissions & Marketing Director, HCR ManorCare, Ohio, July 2007 – September 2010
- Regional Sales & Marketing Consultant, Medical Concepts Inc., Ohio, August 2003 – July 2007
Timeline
Director of Business Development
Personic Health In Home Wound Care
09.2025 - Current
Director of Business Development
TMC Contract Therapy
02.2025 - 09.2025
Vice President of Sales & Marketing
Curitec
10.2022 - 02.2025
Community Director of Sales & Marketing
ACTS Westminster Village
08.2019 - 10.2022
Divisional Director of Sales & Marketing
Prestige Healthcare
02.2016 - 08.2019
Regional Director of Sales & Marketing
Diversicare
09.2014 - 02.2016
Regional Director of Business Development
AdCare Health Systems
04.2012 - 09.2014
Bachelor of Science - Sales Management
Western Governors University