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Wendy Badder
Marketing
Inland Empire,CA
Summary
Dedicated sales and marketing professional with proven success exceeding goals, retaining partnerships, and maintaining a strong reputation among relationship. Contributes to organizational promotion by emphasizing brand awareness and innovative promotional concepts. Skilled in working under pressure and adapting to new situations and challenges with brand planning, collaboration, event and sport sponsorships, and innovative experiential consumer marketing. Enjoys a strong team environment, staying organizing, helping others, and solving problems.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Anheuser-Busch
Seattle, WA
01.2019 - 11.2023
- Boosted sales performance trends by 2.5%.
- Generated $2.2m in ROI.
- Managed 4 direct reports and coordinated schedules & responsibilities to brand reps.
- Managed a $2.5m budget and established best practices for routine budget management.
- Increased brand awareness by developing and implementing strategic 360 plans.
- Enhanced customer engagement through social media platforms.
- Collaborated with third party vendors on strategic experiential concepts, and media ads.
- Streamlined internal processes for project management through SOPs, templates, and routine best practices.
- Collaborated with sales teams to develop collateral POS materials and marketing needs.
- Spearheaded sponsorship negotiations, media contracts, and 30+ yearly special events.
- Mentored junior team members, fostering a culture of growth and development.
- Managed local partnerships with iHeart Media, ESPN, NFL Seahawks, and MLS Sounders.
- Leveraged data analytics to gain demographic insights utilized in brand strategy plans.
- Developed creative presentations, kitted assets, and product data sheets.
Commercial Manager Trainee
Anheuser-Busch
New York, NY
08.2018 - 01.2019
- Nominated for an internal management program where I spent 5 months job shadowing multiple roles across St. Louis, New York, New Jersey, and Connecticut.
- Built strong internal networking skills and external partnership relations.
- Created and presented a monthly sales performance review deck focused on sales goals, and opportunities.
Marketing Coordinator
Anheuser-Busch
02.2017 - 08.2018
- Executed successful product launch campaigns, driving significant growth in market share within target segments.
- Developed and presented comprehensive go-to-market plans, and messaging strategies weekly to sales teams.
- Worked cross functionally among departments to help forecast product and lower supply chain loss.
- Planned and executed internal and external special events.
- Collaborated with cross-functional teams to establish and track sales incentives in order to drive quarterly goals.
On Premise Sales Rep
Anheuser-Busch
Pomona, CA
06.2015 - 02.2017
- Managed 130+ On Premise accounts weekly, building strong relationships, taking product inventory, and writing up orders.
- Managed monthly sales targets and achieved consistent growth in market.
- Boosted In trade brand visibility through promotional POS materials and strategic sales features.
- Provided exceptional customer service and expanded customer base by seeking out new accounts.
Brand Ambassador
Anheuser-Busch
Pomona, CA
07.2014 - 06.2015
- Scheduled and Implemented On Premise promotional events and activations.
- Built strong internal relationships with sales reps and external partnerships with account all through excellent customer service.
- Implemented strategic promotional materials.
- Assisted in consumer engagement, brand awareness, and experiential strategies.
Intern II
Mesa Water District
07.2013 - 02.2014
- Interned with the Public & Government Affairs team, writing press releases, managing social media platforms, media and contributing to the bi-monthly newsletter.
- Assisted in organizing and executing community outreach events boosting local brand equity.
- Managed SOPs, department calendars, creating task lists, and managing third party swag with external vendors.
Intern / Editorial Assistant
SEMA - Specialty Equipment Marketing Association
06.2013 - 11.2013
- Contributed to promote the 2013 Las Vegas SEMA Show
- Assisted the production of SEMA News through editing, creating contact sheets and organizing the photographic archive.
- Attended multiple press conferences taking the roll as a journalist and photographer in order to provide written pieces to be published in the Show Daily magazine.
Education
Bachelor's Degree - Communications and Public Relations
California State University, Fullerton
01.2013
Skills
- Microsoft Office Suite
- Relationship Building
- Sponsorships and Partnerships
- Cross Department Collaboration
- Brand Promotion
- Event & Calendar Planning
- Marketing Alignment and Strategy Development
- Growth and Development - Mentorship
- Budget Management
Accomplishments
Sports Sponsorships - I managed and maintained the relationship and execution of Anheuser Busch's partnerships with the NFL Seahawks and MLS Sounders, including sales strategy, POS creation, digital approvals, marketing strategy, and brand leverage inside the stadium and in the trade.
MLB All Star Week - I managed the brand execution of the 2023 MLB All Star Week in Seattle at T-Mobile stadium. I ensured the brand representation was executed at a high level, inside the stadium, at store level, among consumer interactions, and experiential activations. I approved all digital templates, brand ambassador schedules, POS and swag giveaway creations, legal approvals, and marketing campaigns.
Budget Management - for 5 years I created and managed a $2.5 million budget spread across marketing and sales GLs. I managed this budget monthly, approving all expenditures and tracked latest estimates for the end of the year. Every year we successfully hit our budgets without exceeding our latest estimates.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Family
Cooking, Mixology, & Entertaining
Planning and Organization
Teamwork, Events, Collaboration, and Problem Solving
Boating, The River, Concerts, and Country Music
Software
Microsoft Office, PowerPoint, Word, Excel
Apple
SAP
Salesforce
Timeline
Marketing Manager
Anheuser-Busch
01.2019 - 11.2023
Commercial Manager Trainee
Anheuser-Busch
08.2018 - 01.2019
Marketing Coordinator
Anheuser-Busch
02.2017 - 08.2018
On Premise Sales Rep
Anheuser-Busch
06.2015 - 02.2017
Brand Ambassador
Anheuser-Busch
07.2014 - 06.2015
Intern II
Mesa Water District
07.2013 - 02.2014
Intern / Editorial Assistant
SEMA - Specialty Equipment Marketing Association
06.2013 - 11.2013
Bachelor's Degree - Communications and Public Relations
California State University, Fullerton
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