WENDY BRADANINI
SAN DIEGO,CA
Summary
Accomplished Business Development Manager with solid record directing sales and marketing activities. Persuasive negotiator with diplomatic communication style and relationship-building expertise. Collaborative professional committed to providing clients with reasonable, business-smart solutions to common issues.
Overview
25
25
years of professional experience
Work History
Licensed Business Development Manager
Jim Edington Agency – State Farm
06.2021 - Current
- Prospected for auto, life, and property insurance sales
- Forged strategic partnerships with loan originators, brokers, and real estate agents to ensure seamless access for home buyers seeking new Homeowners policies
- Optimized business opportunities through proactive management of the CRM database, ensuring consistent communication to drive repeat sales
- Managed end-to-end process of quoting, applying, and binding insurance contracts
- Offered comprehensive assistance to prospects, showcasing a wide variety of insurance options
Sales Manager
TTS Logistics
03.2016 - 04.2020
- Educated prospects and clients on event logistics processes and industry rules/regulations through consultative sales techniques
- Maximized residual sales by managing existing clients and establishing new business relationships
- Evaluated and assessed the performance of sales team members through quarterly quota and progress audits
- Supported sales team members to drive growth and development
- Streamlined sales operations for increased efficiency and customer acquisition
- Enhanced performance, growth, and profitability through hiring, supervising, and coaching a team of five employees on sales strategies and protocols to reduce process gaps
National Account Manager
Senderex Cargo Inc.
09.2011 - 03.2016
- Prospected and managed accounts via phone/email communication
- Efficiently negotiated competitive rates while providing consultation and education on trade show shipping processes to close deals
- Processed shipment orders and resolved customer service concerns
- Analyzed industry and marketplace trends to optimize sales strategies
- Established connections with existing customers to gauge satisfaction levels and identify their requirements for new services
- Proactively identified and resolved complex sales and business problems.
Director of Sales & Business Development
TTS Logistics
San Diego, CA
06.2002 - 07.2010
- Streamlined organization and supervision of warehouse operations for exhibits and inventory
- Monitored and reported sales revenues to CEO/Owner
- Maintained and optimized performance of two software programs
- Successfully resolved escalated customer concerns to achieve optimal resolutions
- Utilized effective techniques for closing deals through prospecting, qualifying, negotiating, and finalizing new client contracts
- Conducted competitor research and monitored market trends to anticipate challenges
- Led a team of nine employees while providing supervision and training, leading to improved selling skills
- Established customer relationships via phone and email to enhance connections, service delivery, and relationship reinforcement
- Achieved remarkable sales performance, surpassing objectives by an average of 12% through consultative and value-focused techniques
Customer Care Manager
Synplicity, Inc.
03.1999 - 04.2002
- Managed daily sales order processing, software maintenance, contract renewals, software licensing, and shipping/product logistics
- Effectively managed the implementation of Softrax CRM software
- Led department to achieve record-breaking software maintenance renewal percentage rate
- Provided accurate reconciliation of quarterly royalty reports for domestic and worldwide OEM partners and distributors
- Developed and implemented comprehensive Customer Service Training Manual, establishing the foundation for improved service delivery in the department
- Supporting and training new team members led to improved productivity, accuracy, and customer service
- Maximized software maintenance renewal sales through effective upselling of products and services based on customer needs analysis
- Worked alongside marketing and field sales teams to create effective customer service improvement plans
Education
Associate of Arts - Journalism
California State University
Sacramento, CA01.1991
Skills
- Proficient in MS Office
- Salesforce
- ACT & HubSpot
- Sales/Account Management
- Customer service
- Database management
- Event planning
- Logistics coordination
- Hiring, training and performance reviews
- Friendly, positive attitude
- Decision-making
- Team management
- Reliable and trustworthy
- Critical thinking
- Problem resolution
- Excellent communication
Accomplishments
- Q1 and Q2 2009 highest sales award achieving 33% over quota
- “Salesperson of the Year” for three consecutive years exceeding sales quota by 12+% over annual goal
- “MVP/Most Valuable Performer” for significantly contributing to the success of Synplicity, Inc. IPO
- Gold Medalist in Women's Singles, Bronze Medalist in Women's Doubles at 1990 Intercollegiate National Championships for CSUS/Sacramento State Racquetball Team
Timeline
Licensed Business Development Manager
Jim Edington Agency – State Farm
06.2021 - Current
Sales Manager
TTS Logistics
03.2016 - 04.2020
National Account Manager
Senderex Cargo Inc.
09.2011 - 03.2016
Director of Sales & Business Development
TTS Logistics
06.2002 - 07.2010
Customer Care Manager
Synplicity, Inc.
03.1999 - 04.2002
Associate of Arts - Journalism
California State University
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