Summary
Overview
Skills
Work History
Speaking Engagements
Publications
2e
Wendy Mills

Wendy Mills

Chesterfield,VA

Summary

Digital specialist with a strong background in web development and project management. Proven record of building digital marketing strategies that improve online visibility and generate leads. Skilled at turning complex ideas into clear, actionable plans through creative and analytical thinking. Experienced in working with both technical and non-technical teams to achieve shared goals.

Overview

12
12
years of professional experience

Skills

  • Project management
  • Digital marketing strategy
  • Web development and SEO
  • WordPress and HTML
  • Research and data analysis
  • Self-direction and initiative
  • Problem solving
  • Team collaboration

Work History

Digital Specialist & Web Developer

RE Digital Web Solutions
Richmond, VA
01.2019 - Current
  • Provide custom services to real estate teams and small business owners to build or improve their websites, strengthen digital strategies, and increase online presence.
  • Manage multiple clients, priorities, and project timelines simultaneously. Use a tracking system to organize tasks, monitor deadlines, and provide progress updates.
  • Evaluate websites, social media accounts, digital marketing campaigns, and lead generation data to identify growth opportunities.
  • Design consumer-centric websites with strong SEO content, CRM integration, and a range of marketing features that maximize potential.
  • Develop content marketing strategies to improve organic search traffic, raise brand awareness, and capture leads.
  • Configure automated marketing tools based on client needs to streamline workflows, improve audience targeting, monitor campaign results, and deliver tailored email content with greater efficiency.
  • Assess analytics across platforms and campaigns to track progress, make strategic adjustments, and communicate key performance indicators (KPIs) with clients.

Digital Marketing & Database Director

Explore Realty Group | Joyner Fine Properties
Richmond, VA
10.2013 - 01.2019
  • Managed all aspects of digital strategy, website development, SEO content, social media, brand building, and listing marketing for a top-producing real estate team.
  • Created company processes to streamline systems, measure analytics, generate leads, and utilize CRM features to convert more leads into clients.
  • Improved lead generation and nurturing processes by integrating the CRM platform, website content, retargeting ads, and marketing automation tools.
  • Analyzed performance data, set up A/B tests, and tracked trends on a regular basis to fine-tune online and marketing tactics for optimal results. Reported on KPIs to track and show campaign success.

Speaking Engagements

BoomTown “Unite 2021” National Conference, Charleston, SC, April 2021

Presented in the Convert Like Crazy: Landing Pages Have Landed panel session on optimizing real estate websites and creating effective landing pages for lead generation and engagement. Approximately 1,000 industry professionals from the United States and Canada attended the conference.

BoomTown “Unite 2018” National Conference, Charleston, SC, March 2018

Served as a panel speaker in the Marketing in 2018: Put the Pedal to the Metal in Your Market session on digital marketing and social media strategies for real estate. The conference was attended by more than 700 real estate brokers from across the country.

Publications

Altos Research, December 2020

eBook: How to Use Market Data to Build Your Real Estate Business [24]

Blog: "How to Use Real Estate Market Data on Your Website [+Example]"

Website design work for a client was featured in both publications, showing how to effectively integrate weekly, real-time local housing market data into website content using live charts and statistical graphs.

Work Type

Full TimePart TimeContract Work

Work Location

Remote

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