WENDY MOCK
New York,NY
Summary
Content marketing is both an art and a science. I approach content with the heart of a writer and the mind of a strategist, using engaging prose, hard metrics and technology to create impactful materials that drive business objectives.
Overview
15
15
years of professional experience
Work History
Head of Content, Aumni*, a J.P. Morgan Co.
J.P. Morgan
06.2023 - Current
- Aumni is a J.P. Morgan company within the investment banking division that supports private markets investors.
- Designed and executed the company's full-funnel content marketing strategy, leading editorial planning, creation and distribution across newsletters, blogs, webinars, social media and traditional media.
- Created workflows, frameworks, governance and measurements around content marketing.
- Designed a content strategy that aligns to and evolves with business objectives, and targets priority segments and personas across all stages of the funnel, including the client retention phase.
- Directed team of content producers and SEO experts.
- Led internal as well as cross-line of business editorial boards.
- Key content and marketing liaison between our division of J.P. Morgan and other parts of the bank, including the investment bank, the private bank, and commercial bank, working with management, analysts, sales, customer success teams and client facing bankers.
- Launched company's flagship venture newsletter, which averages +10% in subscribers and in-bound leads per distribution.
- Led, from content perspective, company-wide rebrand and relaunch of website.
- Took the reigns of marketing and distribution of our flagship research publications, across owned and paid media, and spearheaded public relations and traditional media outreach, leading to a 66% increase in reach in 1/2 the time.
Head of Content
Titan
11.2022 - 02.2023
- Created a content strategy to engender trust in Titan's expertise and market our offerings
- Redesigned our flagship newsletter, leading to a 40% increase in engagement in one month
- Led a company-wide editorial board, managed company-wide editorial calendar
- Produced two daily newsletters and one weekly newsletter that covered current events in the finance and tech sectors, along with suite of market outlook videos and lifecycle emails
- Managed and mentored team of writers
- Assigned, wrote and edited content on a daily basis.
Executive Director, Head of Editorial Content, Americas
UBS Wealth Management
02.2021 - 11.2022
- Developed and executed an internal and external content strategy for the Americas, focusing on advisors and high net worth clients, to establish UBS as the thought leader in the Wealth Management space
- Oversaw publication of investment content across 8 distribution channels
- Led a global (Asia, Europe and Americas) editorial board, that brought together our advisory, sales, asset management, research, data analytics and marketing functions
- Hands on production of written content, including writing my own articles and editing team's materials
- Co-produced and co-hosted a daily investment show (live-to-tape videos)
- Managed and mentored team of writers.
Director, Managing Editor
UBS Wealth Management
01.2020 - 02.2021
- Headed the editorial strategy of UBS.com
- Increased views on our flagship website by 118%, engagement with content on our client portal by 70% and traffic to our financial advisor portal by 130% in first three months in role.
Senior Editor, Americas
UBS Wealth Management
06.2016 - 01.2020
- Created Impact US, a website for advisors and clients, featuring investment perspectives on news.
Associate Director, Editor, Asia-Pacific
UBS Wealth Management
03.2013 - 06.2016
- Created Impact Asia, a site for advisors and clients, featuring investment perspectives on news.
Journalist
Bloomberg News
08.2011 - 10.2012
- Broke news on financing for some of Asia's largest M&A deals.
Journalist
Thomson Reuters
04.2009 - 08.2011
- Capital markets reporter for Reuters' International Financing Review.
Education
Bachelor of Arts - Economics And Communications
University of California, San Diego
Section name
*Aumni was previously a part of J.P. Morgan's Capital Connect platform. I began as Capital Connect's head of content, and took on the role of head of content for Aumni when it was established as it's own offering, in Jan. of 2024.
Timeline
Head of Content, Aumni*, a J.P. Morgan Co.
J.P. Morgan
06.2023 - Current
Head of Content
Titan
11.2022 - 02.2023
Executive Director, Head of Editorial Content, Americas
UBS Wealth Management
02.2021 - 11.2022
Director, Managing Editor
UBS Wealth Management
01.2020 - 02.2021
Senior Editor, Americas
UBS Wealth Management
06.2016 - 01.2020
Associate Director, Editor, Asia-Pacific
UBS Wealth Management
03.2013 - 06.2016
Journalist
Bloomberg News
08.2011 - 10.2012
Journalist
Thomson Reuters
04.2009 - 08.2011
Bachelor of Arts - Economics And Communications
University of California, San Diego
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