Wendy Patrick
Minneapolis,MN
Summary
Dynamic and results-driven sales leader with extensive experience in the medical aesthetic industry, recognized for a strong track record in talent acquisition and team building. Expertise in cultivating diverse, high-performing teams through personalized coaching and development strategies that empower managers and employees. Proven ability to identify market opportunities that enhance market share and drive sales growth while aligning efforts with company objectives. Committed to fostering a culture of excellence that inspires peak performance and delivers sustainable results.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Corporate Accounts Director
Alastin Skincare
01.2024 - 02.2025
- Increased client satisfaction by implementing account management strategies and maintaining strong relationships.
- Implement strategic contract management practices, optimizing terms and conditions to align with organizational objectives, and enhance overall value.
- Collaborate with cross-functional teams (marketing and education) to deliver actionable solutions for the customer.
- Analyzed market trends to identify growth opportunities within existing corporate accounts.
- Develop and manage a promotional plan to align with brand strategies.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
Senior Director of International Education
Alastin Skincare
07.2023 - 12.2023
- Worked collaboratively with the Head of Alastin International, international markets, and the US education team to deliver education programs.
- Led strategic initiatives to enhance brand positioning and market share in competitive skincare industry.
- Managed the international onboarding process for markets, and facilitated the New Hire Academy program.
- Worked with the regulatory and claims team to adapt education and marketing assets for international markets.
- Supported the development of external education platforms through KOL development, trade show presence, and GAIN integration.
- Forecast the budget for education programs and KOL engagements.
Senior Regional Director
Alastin Skincare
06.2019 - 06.2023
- Consistent year-over-year sales growth and quota achievement: +32% in 2020, +79% in 2021, +62% in 2022.
- Developed a high-performing team through effective recruiting, coaching, and performance development, with three achieving Presidents Club, one achieving the Impact Award, and another sustaining Account Manager of the Year for three consecutive years.
- Drove #1 volume and account penetration with product launches of Sensitive Skin Line, HA Immerse, and A-Luminate.
- Managed and developed territories, expanding from 7 to 9 in the North Central Region.
- Monitored revenue streams and quarterly business reviews to identify growth opportunities, and applied innovative strategies to increase sales and support top partners.
- Worked closely with KOLs to increase brand awareness.
- Managed the team's budget.
Regional Manager
Colorescience
07.2017 - 06.2019
- Led regional teams to achieve sales targets and drive market expansion.
- Consistent year-over-year sales growth and quota achievement: -3% to +9% in 2017, +50% in 2018.
- Developed high-performing account managers, promoting four to senior account manager and one to field trainer in 2018, and maintaining 100% retention during my tenure.
- Developed strategic initiatives to enhance brand presence, resulting in expansion from 8 to 11 territories in the North Central Region.
- Monitored revenue streams and quarterly business reviews to identify growth opportunities, and applied innovative strategies to increase sales and support top partners.
- Managed the team's budget.
Global Training & Education Manager
Colorescience
01.2015 - 06.2017
- Managed 21 global distributors, of which 50% were ZO Skin Health, across 40 countries.
- Supported the expansion and launch of the brand into 14 countries during my tenure.
- Partnered with regulatory and marketing teams to adapt education and marketing assets for international markets.
- Developed customized marketing and brand strategies by country, and trained distributor sales teams.
- Facilitated seminars with top KOLs and medical professionals to educate on Colorescience products.
- Facilitated PR events with top editors and influencers in the target markets, positioning the right level of content for the audience.
- Raised brand awareness at international congresses and launch events.
- Completed all event planning, coordination, content strategy, and execution of the Global Sales Meeting for distributors.
- Managed quarterly business planning with each distributor to support sales objectives.
- Forecasted annual and quarterly inventory for Colorescience, US.
Account Executive
Colorescience
06.2013 - 12.2014
- Exceptional performance resulted in a promotion to In-Field Trainer after 7 months, and then to Global Training & Education Manager.
Account Executive
Estee Lauder
06.2006 - 06.2013
- Developed a high-performance leadership team of account managers and coordinators to drive $10 million in annual gross sales.
- Recruited, developed, and coached over 90 beauty advisors, achieving a below-market turnover rate of 10%.
- Coached managers of 25 doors within 4 retailers to attain sales plan targets and market share growth.
- Built collaborative relationships, influencing store leadership to support key marketing and event strategies to drive sales.
Education
Associate of Science - Fashion Design & Merchandising
Minneapolis Community & Technical College
Minneapolis, MNSkills
- Team leadership
- Employee growth facilitation
- Business-to-business strategy development
- Sales strategy development
- Effective conflict resolution
- Training development
- Data analysis
- Sales forecasting
- Budget forecasting
- Tools: Salesforce, Tableau, Concur, MS Office Suite
Accomplishments
- Presidents Club winner 2022, Alastin
- Regional Director of the Year: 2021, 2022, Alastin
- New Regional Director of the Year 2020, Alastin
- Top Team 2018, Colorescience
- #1 Account Executive in Midwest Region 4 of 7 years, Estee Lauder
Certification
- Talent+. Talent Assessment, 2006-2013
- Korn Ferry. Four Stages of Contribution, 2012
Timeline
Corporate Accounts Director
Alastin Skincare
01.2024 - 02.2025
Senior Director of International Education
Alastin Skincare
07.2023 - 12.2023
Senior Regional Director
Alastin Skincare
06.2019 - 06.2023
Regional Manager
Colorescience
07.2017 - 06.2019
Global Training & Education Manager
Colorescience
01.2015 - 06.2017
Account Executive
Colorescience
06.2013 - 12.2014
Account Executive
Estee Lauder
06.2006 - 06.2013
Associate of Science - Fashion Design & Merchandising
Minneapolis Community & Technical College