Wendy Raymond

• Manage State and Federal product labeling approvals, ensuring compliance and reducing go-to-market time by 4-5 weeks. Partnered with regulatory agencies and internal teams to overcome challenges, achieving faster approvals and more efficient product launches.
• Develop SKU-level demand plans by leveraging industry association data and market trends to ensure precise and reliable forecasting, driving inventory optimization and meeting seasonal consumer demand efficiently.
• Build product sales sheets to ensure accurate and comprehensive product information, facilitating smooth grocery submissions and efficient distribution processes
• Oversee the end-to-end process of submitting new product applications to national and local grocery chains, ensuring accuracy, and timely approvals.
• Organize and host customized educational sessions focused on specific brands, providing valuable insights and fostering stronger brand understanding among key target audiences.
• Serve as the President of a local chapter of a professional organization, dedicated to providing educational and networking opportunities for women in the fermentation industry, fostering growth and collaboration within the community

• Created and established the brand image, including logo design, website development, and all marketing materials to drive sales and recognition
• Secured supplier contracts, negotiating favorable terms for both manufacturers and distributors, fostering strong, long-term partnerships.
• Developed a sales forecast for over 60 SKUs for accurate production planning, helping suppliers align inventory and production with market demand.
• Managed daily operations, including order processing, delivery logistics, inventory tracking, and event coordination

• Secured key partnerships with top breweries and restaurants
• Assisted in event management for around 200 attendees with $86k raised
• Boosted event engagement by securing premier sponsors and sourcing high-value auction items

• Developed Excel-based reporting tools for data analysis and research, utilizing pivot tables, power pivot and advanced formulas.
• Created a comprehensive set of metrics derived from raw company data to track and improve sales efficiency, with a focus on key performance indicators (KPIs).
• Conducted in-depth analytics on ROI, margins, new product launches, loss leaders, and catastrophic planning to support strategic business decisions.
• Researched and resolved data integrity issues related to the flow of information into company databases, ensuring accurate and reliable data for analysis.
• Built and maintained strong relationships with clients, resulting in a $25k annual increase in contract add-ons.

• Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters. Recommended savings, resulting in a 10% savings per event.
• Negotiated contracts with vendors and suppliers, securing cost-effective solutions without compromising quality or service levels.
• Conferred with event staff at event site to coordinate details.

• Implemented tailored direct marketing programs for a network of 30 franchisees, ensuring alignment with corporate branding and messaging.
• Acted as a key point of contact for franchisees, providing strategic guidance and marketing support to drive localized campaign success.
• Worked closely with product development, sales, and creative teams to ensure seamless execution of marketing campaigns and projects.
• Coordinated project timelines, resource allocation, and deliverables to meet deadlines while maintaining high-quality standards.
• Tracked and analyzed campaign KPIs, such as lead generation, conversion rates, and customer acquisition costs, to assess effectiveness and identify opportunities for improvement.

• Integrated two newly acquired business databases into the existing customer database, collaborating with IT teams to implement data validation protocols and ensure seamless integration, data consistency, and enhanced reliability.
• Worked with data vendors to purchase demographic data for franchisee territory, as well as rental prospect lists for direct mail and telemarketing campaigns.
• Conducted profiling, segmentation, and scoring of customer data to support targeted CRM strategies and enhance customer engagement.
• Performed software testing for IT on new programs, this included stress testing, bug hunting and breakpoint testing.
• Designed and implemented a Microsoft Access database to automate and streamline workflows, significantly improving productivity and reducing manual errors.