Wendy Roberts

Experienced sales professional with a proven track record in the dynamic world of premium and ultra-premium wines.

Adept at developing and executing successful sales and marketing strategies, consistently achieving and surpassing sales targets.

Known for cultivating robust account relationships and fostering collaborations with distributors/brokers.

Possesses exceptional skills in account development, effective communication, persuasive presentation, strategic negotiation, and successful deal-closing.

Proficient in French

Wendy Roberts

Woroberts2007@gmail.com

mobile +1 310 801 0948

4 December 2023

Mr. Jeffrey Cruz

Sinegal Estate - Via Linkedin.com

Dear Mr. Cruz:

I am writing to express my enthusiastic interest in the Los Angeles Sales Manager position at Sinegal Estate, as advertised on Linkedin.com. The opportunity to contribute to the success of a family-owned winery with a focus on affordable luxury wines resonates with my passion for the wine industry and my proven track record in sales and brand promotion, particularly with family-owned wineries.

Your emphasis on seeking a candidate with a successful track record in the On-Premise Channel and deep relationships with Key Accounts in Los Angeles aligns perfectly with my experience. In my current role at Alma Rosa Winery, I cultivated a network of key accounts, achieving commendable sales results. Notably, I achieved tremendous success in relaunching Alma Rosa, overcoming the challenges posed by the Pandemic and significantly boosting sales.

My extensive experience in marketing and selling premium and ultra-premium luxury wines, including brands like Eisele, Peter Michael, and Kosta Browne, has provided me with a profound understanding of the industry and established relationships with key accounts in the Los Angeles area.

The outlined responsibilities strongly resonate with my skill set. I have a proven ability to sell winery direct, maintain long-term relationships with existing accounts, and establish new distribution channels. My entrepreneurial spirit, coupled with a self-motivated drive to push boundaries and achieve growth, makes me confident in my ability to identify and close market opportunities within both On-Premise and Off-Premise channels.

My dynamic presence has been a key asset in relaunching Alma Rosa through targeted marketing initiatives, such as tastings, wine dinners, and seminars, consistently driving sell-through and increasing brand awareness. This vibrant approach will undoubtedly bring energy and enthusiasm to Sinegal Estate's brand-building efforts.

I look forward to discussing in further detail how my experiences align with your needs and contribute to the continued success of Sinegal Estate. 

Thank you for considering my application.

Sincerely,

Wendy Roberts