Summary
Overview
Work History
Education
Skills
Timeline
BusinessDevelopmentManager

Wendy Stanley

Caledonia,Michigan

Summary

Creative Marketing professional with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Versed in driving search engine rankings and enhancing website visibility. Brings substantial experience creating targeted campaigns aligned with brand image and revenue goals.

Overview

15
15
years of professional experience

Work History

Content Marketing Manager

Ultra Consultants
02.2023 - Current
  • Approved, reviewed and edited content flowing to website.
  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.
  • Managed content distribution to online channels and social media platforms.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Increased website traffic through the development and promotion of engaging blog posts, articles, and social media content.

Senior Marketing Director

CAI Software
Smithfield, RI
01.2021 - Current
  • Developed and implemented marketing and communications plans for industry-leading software company.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Devised marketing plans using digital strategies, print advertising, in-person events, and content marketing tactics.
  • Led rebranding of multiple company divisions under one cohesive identity, including new website.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Implemented content schedule for blogging, editorials, and social posts
  • Increased website traffic by over 27% year-over-year

Marketing Director

Radley Corporation
Grand Rapids, Michigan
11.2015 - 01.2021
  • Developed annual marketing plan and oversaw promotional calendar
  • Ensured expenses adhered to budgets
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Developed social media guidelines and content calendar to promote product line and upcoming trade events
  • Directed traffic growth strategies, SEO, content distribution, email marketing and reporting.
  • Increased Marketing Qualified Leads by 180% year-over-year

Marketing Manager

Advantage Sign & Graphic Solutions
Grand Rapids, MI
01.2010 - 11.2015
  • Developed master schedule of marketing events and advertising campaigns
  • Secured marketing funds and managed the advertising budget
  • Collaborated with sales and product teams to create best practices marketing initiatives and media positioning for vertical markets.
  • Procured $40k in marketing funds from vendor partners.

Education

Certified Marketing Professional -

Direct Marketing Association
08.2011

Bachelor of Arts -

Central Michigan University
08.1999

Skills

  • Marketing Strategy Development
  • Demand Generation
  • Campaign Performance Tracking
  • Multi-Channel Campaigns
  • Content Curation
  • Direct Email Campaigns
  • Brand Development
  • Graphic Design
  • Salesforce CRM Software
  • Google Analytics
  • Copywriting
  • HubSpot

Timeline

Content Marketing Manager

Ultra Consultants
02.2023 - Current

Senior Marketing Director

CAI Software
01.2021 - Current

Marketing Director

Radley Corporation
11.2015 - 01.2021

Marketing Manager

Advantage Sign & Graphic Solutions
01.2010 - 11.2015

Certified Marketing Professional -

Direct Marketing Association

Bachelor of Arts -

Central Michigan University

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Wendy Stanley