Wendy Valley
Jensen Beach,FL
Summary
Accomplished professional with extensive experience in developing and leading programs including specialties in non-profit, behavioral health, managed-care and marketing. Demonstrated skills in marketing, program management, facilitation, training, product development and Medicaid/Medicare administration. Passionate about leading cross-functional teams that understand the customer journey and strive to exceed program deliverables. Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Community Events Coordinator
Ultimate Health Plans
2021.09 - Current
- This position is responsible for establishing, building and maintaining relationships with community partners in St Lucie and Indian River counties, Fl with the purpose of securing marketing locations for the Treasure Coast Sales team for Medicare Advantage
- Secure locations for a team of 10 Sales agents to set up table-tops to market and enroll eligible participants in Medicare Advantage Plans
- Assist in the coordination and marketing of the company’s grand opening event for the Treasure Coast office in July, 2022
- Coordinate and set up large community events for entire team (i.e. Home shows, health fairs, music fests, seafood fests)
- Attend networking opportunities on a weekly/monthly basis
- Collaborate and coordinate with businesses to present and educate potential members on the company’s advantage plan (i.e Treasure Coast Advocates for Seniors, Harbor Place Independent Living, Elks Lodge)
- Organize and execute provider luncheons with sales agents
- Conduct field visits with community partners to maintain relationships.
Community Relations Representative II
WellCare|Centene Corporation
2019.12 - 2021.03
- Assisted in the development, promotion and implementation of statewide initiatives such as the COVID19 gift card and grant campaign using extensive experience and knowledge of Medicaid|Medicare
- Worked on the implementation of the Medicaid Open Enrollment call campaign to ensure consumer rates of participation met company and regulatory guidelines
- Participated in the development of the Staywell and Children’s Medical Services Social Media, phone and text campaign
- Wrote and edited community partners’ emails and other communications to detail the benefits of virtual and health plan incentive programs
- Performed extensive searches for sponsorship, social media submissions and branding opportunities on behalf of benefit lines
- Served as Lead agent for Six (6) or more Marketing|Public|Educational events per month and facilitated - Live and Virtual Medicaid Marketing events for multiple lines of business
- Targeted Medicaid demographic leaders to identify needs for marketing events resulting in state approved products|benefit plans marketing materials and responded to participants’ questions to ensure adherence to state mandates and submitted required state documents
- Coordinated community outreach and collaboration for territory development leading to sustaining key community relationships with partners, providers and stakeholders
- Created daily, weekly and monthly reports that quantified outreach, marketing, territory development, branding and stakeholder networking efforts
- Maintained and developed an ongoing community partner list resulting in developing five new relationship and community partners each month
- Partnered with provider offices to host community health events.
Parenting Program Manager
Devereux Kids|Devereux Advanced Behavioral Health
2002.03 - 2018.06
- Managed the implementation of the new Parenting Journey program in Florida and provided management and oversight of the parenting program’s communications, administrative policies, processes, outcomes, financial accountability, evaluation and overall success
- Managed annual program budget planning, directed a team of 20 and managed the hiring process, performance assessments and employee relations issues
- Developed printed promotional material to market programs resulting in visibility in the community
- Networked and collaborated with community partners to identify community needs including partnering with Case Management to generate referrals
- Established and rolled out a “welcome” packet containing products and gifts for new members (based on community needs)
- Designed and developed curriculum for the program, wrote|edited grants and articles for the Director and company peers resulting in Community Capacity Building and program viability
- Delivered presentations to market products with community stakeholders and at national conferences to build alliances that resulted in program growth
- Accountable for all program’s compliance of contract goals and expectations
- Developed a New Hire Training Manual and standard operating procedures guide that improved training and ongoing performance for the team
- Program Coordinator - Administration and Evaluation
- Monitored programs’ evaluation matrixes to ensure objective targets were met and maintained a data base of results from program participants and made program change recommendations to Directors based upon feedback
- Proof-read and edit documents for the Executive Director including but not limited to grant proposals
- Designed, developed and submitted program brochures, event flyers to Corporate for review and approval.
Education
Master of Business Administration (MBA) - Human Resource Management
Columbia Southern University
Bachelor of Business Administration (BSBA) - Finance
Columbia Southern University
Skills
- Community Relations
- Community Engagement/Outreach
- Relationship Management
- Provider Relations
- Marketing
- Program Management
- Health Incentive Programs
- Event Coordination
- Stakeholder Presentations
- Conflict Resolution
- Logistics Coordination
- Public Relations
Certification
- H-240
- Certified Facilitator- Parenting Journey Program (12 week-group parenting program)
- English as Second Language (ESL) Certified Independent Contractor
References
References available upon request
Timeline
Community Events Coordinator
Ultimate Health Plans
2021.09 - Current
Community Relations Representative II
WellCare|Centene Corporation
2019.12 - 2021.03
Parenting Program Manager
Devereux Kids|Devereux Advanced Behavioral Health
2002.03 - 2018.06
Master of Business Administration (MBA) - Human Resource Management
Columbia Southern University
Bachelor of Business Administration (BSBA) - Finance
Columbia Southern University
- H-240
- Certified Facilitator- Parenting Journey Program (12 week-group parenting program)
- English as Second Language (ESL) Certified Independent Contractor
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