VAuto
WENDY WEGNER
Sussex,WI
Summary
Accomplished Executive Marketing Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.
Overview
24
24
years of professional experience
Work History
Executive Director of Marketing & Digital Strategy
Castle Automotive Group
09.2015 - Current
- Strategize and execute monthly marketing plans including but not limited to broadcast schedules, print ads, direct mail, outdoor, social media and digital messaging for 27 OEM brands / 16 dealership storefronts, Used Car and Service Department and Secondary Financing
- Build Variable and Fixed Operation marketing budgets and measure ROI through CRM lead Sourcing and Integrated Middleware Data Collection
- Oversee reputation management, digital content and creative elements for 30 websites and monitor 3rd party vendor lead generation
- Procure all advertising invoicing and prepare monthly statements for Accounts Payable Departments
- Collect all documentation for Co-Op submissions and audit credits to OEM accounting
- Facilitate trade show appearances and in-house promotions
- Work closely with three BDC Departments and Sales Associates to enhance in-bound and out-bound communications.
Director of Marketing
Ewald Automotive Group
09.2013 - 08.2015
- Initiated, negotiated and coordinated 3rd party vendor contracts and service platforms
- Advised, constructed and oversaw monthly marketing strategies/budgets (to include newspaper, direct mail, digital, and broadcast) for six automotive storefronts/10 manufacturer brands, commercial truck division and Airstream of Wisconsin to ensure campaigns are rolled out on schedule
- Oversaw Ewald Automotive Advantage and Military Advantage Programs
- Conducted and presented monthly marketing analytics to corporate partners
- Orchestrated communications between sales, service, accounts payable, HR and finance departments
- Consulted with managing partners on non-retail corporate entities
- Monitored co-op funding, approvals and reimbursement.
Automotive Account Executive
Journal Communications - Milwaukee Journal Sentinel
05.2000 - 08.2013
- Generated incremental revenue through effective sales presentations and proposals
- Launched new product lines to new and existing advertisers
- Project leader for multiple team initiatives
- Negotiated annual revenue contracts for print and online marketing
- Oversaw client's weekly/monthly/annual spending and adjustments.
Education
Bachelor of Science in Behavioral Studies -
Marquette University
Milwaukee, WISkills
- Data and Report Compilation
- Negotiation
- Partnership Development
- Problem Solving & Trouble Shooting
- Program Development
- Data Interpretation
- Vendor Relations
- Contract Management
- Staff Management
- Strategic Planning
- Marketing
- Program Management
Affiliations
- McHenry Area Chamber of Commerce Member
- Chain O' Lakes Chamber of Commerce Member
- Winston's Wishes Dog Rescue Volunteer
- McHenry County Rotary Club Secretary
- Subaru Share The Love Coordinator
Software
Vin Solutions
GM Global Connect
Orbee
Vista Dash
GA4
AutoFlyte
Reputationcom
Asana
Slack
Timeline
Executive Director of Marketing & Digital Strategy
Castle Automotive Group
09.2015 - Current
Director of Marketing
Ewald Automotive Group
09.2013 - 08.2015
Automotive Account Executive
Journal Communications - Milwaukee Journal Sentinel
05.2000 - 08.2013
Bachelor of Science in Behavioral Studies -
Marquette University
Awards
- 2023 Automotive News Top 150 Dealership Groups
- 2007 Milwaukee Journal Sentinel President's Club Award Recipient -145% to Annual Goal
- 2007 Milwaukee Journal Sentinel Equity Award - Commitment to Team Environment (Retail Division)
Professional References
- Giancarlo Montenegro, Zero Friction Advertising, 603.674.9936
- Nick Ludford, Castle Imports, 815.823.3425
- Lillian Natto, Zero Sum Automotive, 360.333.2129
Awards
- 2023 Automotive News Top 150 Dealership Groups
- 2007 Milwaukee Journal Sentinel President's Club Award Recipient -145% to Annual Goal
- 2007 Milwaukee Journal Sentinel Equity Award - Commitment to Team Environment (Retail Division)
Professional References
- Giancarlo Montenegro, Zero Friction Advertising, 603.674.9936
- Nick Ludford, Castle Imports, 815.823.3425
- Lillian Natto, Zero Sum Automotive, 360.333.2129
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