WENDY WEGNER
Sussex,WI
Summary
Strategic Executive Director known for high productivity and efficient task completion. Possess strong leadership, financial management, and planning skills crucial for driving organizational success. Excel in communication, problem-solving, and team motivation, ensuring seamless operations and stakeholder satisfaction. Ready to leverage these abilities to contribute to and grow within a forward-thinking organization.
Overview
24
24
years of professional experience
Work History
Executive Director of Marketing & Digital Strategy
Castle Automotive Group
Illinois And Indiana
09.2015 - 08.2024
- Developed comprehensive marketing strategies for diverse channels such as broadcast schedules, print ads, direct mail campaigns, outdoor advertising spaces along with social media platforms and digital messaging for 27 OEM brands / 16 dealership storefronts that included Used Car and Service Department as well as Secondary Financing.
- Quarterbacked Agency team including Social Media, Digital Content, UI/UX, Data and Analysis positions.
- Built and managed marketing budgets for both Variable and Fixed Operation areas. Utilized CRM lead sourcing and integrated middleware data collection methods to measure return on investment (ROI).
- Supervised reputation management, digital content creation, and creative aspects for 30 websites while overseeing lead generation from third-party vendors.
- Oversaw the procurement of advertising invoicing and conducted monthly statement preparations for Accounts Payable Departments.
- Ensured comprehensive collection of documentation for Co-Op submissions and meticulous auditing of credits to OEM accounting.
- Coordinated trade show exhibits and conducted in-house promotion initiatives.
- Facilitated improved in-bound and out-bound communications by working closely with three BDC Departments and Sales Associates.
Director of Marketing
Ewald Automotive Group
Wisconsin
09.2013 - 08.2015
- Coordinated and executed contract agreements with 3rd party vendors to optimize service platforms.
- Spearheaded development and management of monthly marketing strategies/budgets for a diverse range of platforms including newspaper, direct mail, digital, and broadcast channels. Maintained oversight on the timely execution of these initiatives across six automotive storefronts/10 manufacturer brands in addition to the commercial truck division and Airstream of Wisconsin.
- Directed the implementation of Ewald Automotive Advantage and Military Advantage Programs.
- Performed monthly analysis of marketing data and shared insights with corporate partners.
- Facilitated seamless communication between Sales, Service, Accounts Payable, HR as well as Finance departments.
- Collaborated with managing partners to provide consultation for non-retail corporate entities.
- Oversaw the process of co-op funding management including approvals and reimbursements.
Automotive Account Executive
Journal Communications - Milwaukee Journal Sentinel
Wisconsin
05.2000 - 08.2013
- Successfully drove revenue growth through impactful sales presentations and strategic proposals.
- Strengthened relationships with both new and existing advertisers through successful product launches.
- Led multiple team initiatives as the project leader.
- Managed negotiations on an annual basis for revenue contracts pertaining to print and online marketing.
- Ensured effective management of client's spending through regular analysis and optimization.
Education
Bachelor of Science in Behavioral Studies -
Marquette University
Milwaukee, WISkills
- Data Compilation and Feedback
- Team Hiring, Training, and Development
- Contract Negotiation
- Sales Management
- Budgeting and Financial Management
- Program Development
- Vendor Relations
- Strategic Planning
- Stakeholder and OEM Relations
- Community Engagement
Affiliations
- McHenry Area Chamber of Commerce Member
- Chain O' Lakes Chamber of Commerce Member
- Winston's Wishes Dog Rescue Volunteer
- McHenry County Rotary Club Secretary
- Subaru Share The Love Coordinator
References
References available upon request.
Timeline
Executive Director of Marketing & Digital Strategy
Castle Automotive Group
09.2015 - 08.2024
Director of Marketing
Ewald Automotive Group
09.2013 - 08.2015
Automotive Account Executive
Journal Communications - Milwaukee Journal Sentinel
05.2000 - 08.2013
Bachelor of Science in Behavioral Studies -
Marquette University