Wendy Young
Stafford,VA
Summary
- Highly motivated Director, skilled in the oversight of various teams comprised of sales, creative, customer service, and talent acquisition management teams.
- Build and train creative professionals to envision and execute successful business, marketing and sales campaigns to produce proactive, competitive results.
- Highly organized with strengths in prioritizing tasks, and managing deadlines.
- Extremely skilled in writing and communication.
- Several years experience in legal field. Hard worker, eager to learn and very professional.
- 15+ years experience in guest services in the retail, restaurant, and hospitality industry.
- Adaptive marketing manager offering top skills in brand management, content creation and email marketing coupled with outstanding communication and time management abilities.
Overview
29
29
years of professional experience
Work History
Director of E-commmerce
Marine Corps Association & Foundation
Quantico, VA
03.2024 - 07.2025
- Reviewed reports generated by web analytics tools on a regular basis in order to make informed decisions about future strategies.
- Researched competitive landscape in order to gain insights into their tactics and offerings.
- Identified and resolved website glitches, server problems and incorrect formatting.
- Designed websites and online applications to assist companies with online presence.
- Troubleshot website issues related to functionality and compatibility across multiple browsers and platforms.
- Reported regularly on website analytics such as page views, unique visitors, bounce rate.
- Collaborated with the marketing department to plan and execute promotional events and campaigns.
- Negotiated with suppliers and vendors to secure beneficial terms and pricing.
- Connected with customers to provide assistance and collect feedback to optimize operations.
- Motivated higher sales through incentives, reward-based programs and positive reinforcement of good sales practices.
- Collaborated with other departments within the organization to ensure smooth operations.
Director of Marketing and Advertising
AFCEA International
Fairfax, VA
11.2022 - 12.2023
- Managed creation of marketing materials, collateral and sales support tools.
- Prepared and sent proposals to prospective clients.
- Worked with management team to oversee and monitor marketing strategy.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Tracked, analyzed and reported on marketing program results.
- Developed attractive and engaging print and digital ads.
- Maintained advertising calendar to keep projects on task and meet deadlines.
- Developed and implemented advertising strategies to drive substantial growth.
- Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
- Coached, developed and motivated team to achieve revenue goals.
Owner/Operator Clothing Boutique
Pye & Co
Fredericksburg, VA
01.2016 - 09.2022
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Audited inventory to identify and correct discrepancies.
- Recruited and trained new employees to meet job requirements.
- Organically built clothing store business from ground up
- Traveled for frequent buying trips to purchase seasonal clothing to sell in retail location
- Oversaw payroll of employees
- Implemented POS system, budget, inventory, and taxes.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
- Hired and trained new department managers to increase team oversight and productivity.
- Trained teams on specific operations, applicable procedures and techniques for each job site.
- Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
- Set pricing structures according to market analytics and emerging trends.
- Oversaw staff hiring, initiating new training and scheduled processes to streamline operations.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Developed and implemented strategic social media marketing plans.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Maintained current knowledge of laws to provide clarification on legal concerns.
- Liaised with staff and management in analysis and resolution of issues, grievances and conflicts.
- Stayed abreast employee rights and labor laws
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Employed and managed vendors by negotiating deliverables, cost and expected quality.
- Executed performance reviews to encourage improved productivity for team members.
- Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.
- Led startup and creation of operational procedures and workflow planning.
Paralegal/Executive Assistant
Law Office of Kevin Perry
Fredericksburg, VA
11.2017 - 12.2019
- Produced well-researched and articulate legal briefs, pleadings and statements.
- Prepared clients for appointments, depositions and testimony.
- Identified and analyzed legal documents, discoveries and contracts.
- Researched laws and regulations and delivered reports and analysis to Kevin Perry.
- Filed pleadings and paperwork with court clerk to meet strict deadlines.
- Identified and solved complex problems to elevate legal team and business direction.
- Participated in client interviews, observed questioning process and documented information.
- Organized client calendars, prepared mailings and handled high call volumes.
- Researched documents and publications to establish case-altering details and evidence.
- Interviewed clients and obtained vital case information to support associates.
- Organized exhibits for trial by preparing materials and supporting documentation.
- Prepared legal documents, wills, property settlement agreements.
- Set up meeting and event logistics for senior management and updated calendars.
- Revised and maintained master calendar to coordinate meetings across multiple time zones.
- Managed daily invoices, reports and proposals.
- Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
- Opened, read and replied to e-mails, letters and correspondence on behalf of executives.
- Tackled and addressed top-level, high-priority issues with professional administrative discretion.
- Created and maintained computer- and paper-based filing and organization systems for records, reports and documents.
- Maintained company confidence and protected business operations by keeping sensitive information confidential.
- Assisted Kevin Perry in courtroom as well as in depositions.
Southeast Regional Manager/Medical Device Sales Representative
Avancen MOD Corporation
Raleigh, NC
02.2013 - 07.2016
- Built relationships with clients to increase business.
- Provided customers with exceptional research and clinical trial data to support product effectiveness and safety.
- Researched to identify and contact sales prospects to continually build sales pipeline.
- Generated new business from multiple sources and sectors.
- Increased brand awareness by creating and executing marketing programs encompassing trade shows, round-tables and webinars.
- Delivered extensive research and clinical trial data to physicians.
- Visited stakeholders at hospitals and physician offices to present information on Opioid delivery and Avancen.
- Wide knowledge of medical terminology.
Home Health Liaison
Halifax Hospital
Daytona Beach, FL
02.2012 - 07.2013
- Managed patient transportation and appointment scheduling.
- Tracked and reported clients' progress based on observations and conversations.
- Improved patient outlook and daily living through compassionate care.
- Developed strong and trusting rapport with patients to facilitate smooth, quality care.
- Maintained updated records and safeguarded patient privacy in accordance with HIPAA.
- Documented patient status and reported changes in care needs.
- Conducted long and short-term program planning to improve methods and procedures.
- Discussed client advocacy and referral services, supporting families with education and resources.
- Handled difficult case situations with tact and professionalism to maintain positive working relationships.
- Reviewed social service and case management plans to guide implementation.
- Recruited well-qualified candidates to fill vacancies and offer residents unparalleled care.
- Collaborated with Quality Team to develop outcomes statistics.
- Headed clinical oversight to devise and establish policies, procedures and best practices in alignment with regulatory requirements.
- Scheduled appointments and met with organizational decision makers, engaging each to develop referrals.
Writer - Editor
DRS Publishing House
Atlanta, GA
06.2010 - 11.2012
- Contracted with a publishing house out of Atlanta, Georgia for children's book/adult fiction novel
- Editing/publishing children’s/and adult fiction book/novel.
- Developed and implemented effective content acquisition strategies to create riveting content.
- Transformed artistic concepts into characters, environments and other objects to reflect artist's vision.
- Brainstormed with marketing and creative personnel to design high-quality images and illustrations for custom projects.
- Wrote interesting, eye-catching story headlines and summaries.
- Collaborated with writers to develop, strengthen and maintain individual voice and hone unique writing style.
- Wrote multiple children's picture books
Feature Writer
Issaquah Highlands Community Center
Issaquah, WA
08.2005 - 06.2006
- Marketing Sales
- Created Press Releases, Newsletter Bulletins, and Brochures for the Issaquah Highlands Community Newspaper
- Acted as a mediator between neighborhood residents, community management and Architectural Review Committees managing conflicts as well as community issues
- Photography and restaurant critique
- Sold advertising space within the Issaquah Highlands Newspaper as well as wrote 80% of news and stories within the paper
- Planned and Organized community events including but not limited to Summer Concerts, Fundraisers, and Celebrations
- Interviewed new entrepreneurs within the community to build new relationships and strengthen community relations.
Marketing Coordinator
V&G Marketing, Kansas City Royals
Kansas City, MO
04.1999 - 09.1999
- Coordinated, organized and implemented large charity events featuring professional athletes and celebrities
- Created press releases, brochures, and marketing information regarding the clientele as well as Negro Leagues Baseball Museum and other charities
- Organized speaking engagements, commercials, press engagements, and charitable speaking engagements for Negro League Baseball players and other professional athletes
- Acted as mediator between professional athlete and organizations
- Publicized, promoted, and marketed various athletes including Kansas City Chiefs players as well as Negro League Baseball players
- Helped publicize and promote elite grand opening to the Negro League Baseball Museum in Kansas City, guests included Oprah Winfrey, Kareem Abdul Jabbar, Shaq as well as other celebrities
- Assisted in broadcast media advertising of many professional athletes as well as booking promotional events for these athletes
Hospitality Manager
Kansas City Royals
Kansas City, MO
03.1996 - 05.1999
- Hospitality Marketing
- Created brochures, press releases, marketing, and organizing upcoming events, formal galas, and large charity events
- Organized as well as carrying out large press engagements of professional athletes which included, but not limited to signing events, speaking engagements, and charity event
- Facilitated Public Relations between highly regarded members and stadium club
- Organized autograph sessions for professional athletes to integrate with public/fans
- Stabilized conflict between guests of stadium club and management
- Assisted in organization of special events at the stadium, within the stadium club as well as public events on the field
- Empowered staff to deliver guest service by encouraging and rewarding responsive guest assistance.
- Established and implemented programs and service guidelines, fostering ultimate guest experience.
- Improved guest service by providing staff guidance, feedback and individual coaching.
- Collaborated with event coordinators to organize meetings and special events.
- Managed special requests for customers regarding restaurant reservations, limousine services and car rentals.
Education
Bachelor of Science - Public Relations/ Marketing
University of Central Missouri State
Skills
- MS Office Suite, Photoshop
- 20 years Customer Service Skills
- Employee Coaching and Motivation
- Exceptional Verbal and Written Communication
- Work Planning and Prioritization
- Project Management
- Vendor/ Catering Negotiations/Relations
- Administration and Reporting
- Documentation and Reporting
- Human Resources/Recruitment
- Proposal/Report Writing of general and legal documents
- Complex Problem Solving
- 15 years in Restaurant/Hospitality
References
References furnished Upon Request
Interests
Hobbies: , Reading, writing, volunteering. and spending time with family. Personal Accomplishments: Writing blogs, editing educational graduate papers, as well as poetry and creative writing. I also love to travel and enjoy learning foreign languages. Assisted in organization of many social, fundraising, and philanthropic events.
Timeline
Director of E-commmerce
Marine Corps Association & Foundation
03.2024 - 07.2025
Director of Marketing and Advertising
AFCEA International
11.2022 - 12.2023
Paralegal/Executive Assistant
Law Office of Kevin Perry
11.2017 - 12.2019
Owner/Operator Clothing Boutique
Pye & Co
01.2016 - 09.2022
Southeast Regional Manager/Medical Device Sales Representative
Avancen MOD Corporation
02.2013 - 07.2016
Home Health Liaison
Halifax Hospital
02.2012 - 07.2013
Writer - Editor
DRS Publishing House
06.2010 - 11.2012
Feature Writer
Issaquah Highlands Community Center
08.2005 - 06.2006
Marketing Coordinator
V&G Marketing, Kansas City Royals
04.1999 - 09.1999
Hospitality Manager
Kansas City Royals
03.1996 - 05.1999
Bachelor of Science - Public Relations/ Marketing
University of Central Missouri State
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