Wendy D. Surgeon
Hyattsville,MD
Summary
As a Strategic Director of Sales, I possess more than 13 years of dedicated leadership experience in sales and marketing. Throughout my career, I have successfully led productive and innovative teams, consistently achieving award-winning results. My track record includes developing top-performing sales teams, leveraging their potential to drive exceptional outcomes. I prioritize building strong client relationships and utilize my expertise in analyzing market data to maximize results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Courtyard Capitol Hill Navy Yard
05.2022 - Current
- Developed and implemented sales and marketing plans to maximize profitability
- Created and managed revenue and expense budget
- Analyzed Demand 360 reports
- Oversaw Sales Team of 2
- Maintained accurate records in Delphi
- Directed and managed the MarRFP process
- Managed 3700 sq ft. of meeting space consisting of 4 event spaces
- Oversee Banquet and catering operations including BEO creation
Director of Sales
Courtyard Winston Salem Downtown
06.2021 - 05.2022
- Identified, developed, and maintained relationships with key customers and partners
- Developed and implemented sales strategies to maximize revenue growth
- Analyzed detailed reports on sales performance metrics and trends
- Developed budget plans for marketing campaigns and promotional activities
- Completed the MarRFP process
- Managed over 4000 Sq. Ft.
- Of meeting space, including a rooftop bar and uniquely outdoor courtyard
- Oversaw banquet operations
- Collaborated with event planners and clients to customize menus and catering services for various events
- Implemented efficiency improvements in catering operations, resulting in cost savings and streamlined processes
- Launched and managed networking events of the rooftop bar, such as First Friday, Jazz on the Roof, Winston Salem Chamber Connects networking events, Sunday Brunch on the Roof to increased meeting space exposure
Area Task Force
Crestline Hotels & Resorts
08.2020 - 06.2021
- Identified, developed, and maintained relationships with key customers and partners
- Led sales initiatives for DMV market during the pandemic.
Area Director of Sales
Residence Inn Steele Creek, Residence Inn/ Fairfield Inn & Suites, Charlotte Airport Aloft (Opened March 2020), Courtyard Steele Creek (Opened April 2020)
06.2019 - 05.2020
- Opened 3 properties ensuring the critical path/ pre-opening tasks were completed
- Partnered to develop, implement, and maintain a comprehensive business plan
- Recruited, trained, and managed sales team
- Developed and implemented strategic sales/SWOT plans to increase market share
- Assisted in the development of annual budgets, forecasts, and objectives for the area sales team
- Developed new accounts and maintained existing relationships
- Reviewed comprehensive monthly sales activity reports
- Oversaw 10,250 Sq. ft. of meetings space combined
Director of Sales
Residence Inn Manassas
08.2015 - 06.2019
- Executed the sales process to contract group business
- Secured corporate negotiated rate accounts
- Directed and managed the MarRFP process
- Maintained relationships to increase revenue and customer satisfaction
- Developed, implemented, and maintain annual business plan and budget
Sales Manager
Courtyard Capitol Hill Navy Yard
04.2013 - 08.2015
- Qualified and responded to RFPs
- Maximized revenue by monitoring citywide activities for peak nights
- Strategized and negotiated rates to meet client and hotel needs
- Initiated, grew, and maintained lasting client relationships
- Established relationships with key clients, while maintaining existing customer base
- Managed daily operations of sales department, including supervision of staff members
Dual Sales Manager
Residence Inn & Courtyard Potomac Mills
07.2011 - 04.2013
- Increased revenue and improved market share by identifying demand generators
- Established a client base of organizations and corporate businesses
- Developed and implemented sales strategies and plans
- Build and maintain relationships with major accounts, companies, and tourism offices
- Monitored industry trends and competitor activities to stay ahead of the competition
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year
Education
Business Management
North Carolina A & T State University
Greensboro, NCSkills
- Pre-opening Experience
- Owner Presentations / Relations
- Competitor Analysis / SWOT
- Multi Brand Management
- One Yield Version 2
- STAR Analysis
- Cvent
- SAF Web-OneSource
- Business Plan & Budget Development
- Renovation & Brand Repositioning
- One Yield Version 2
- STAR Analysis
- One Yield Version 2
- STAR Analysis
Certification
- Masters Connections Sales Productivity I (Tactical)
- Sales Strategies II (Strategic)
- Access Edge - Marriott Extended Stay
- Meeting & Conference Management NYU
Accomplishments
- 2018 - Maintained 4 consecutive quarters in the100% Club
- 2018 – Director of Sales of the year
- 2017 Hotel of the Year
Timeline
Director of Sales and Marketing
Courtyard Capitol Hill Navy Yard
05.2022 - Current
Director of Sales
Courtyard Winston Salem Downtown
06.2021 - 05.2022
Area Task Force
Crestline Hotels & Resorts
08.2020 - 06.2021
Area Director of Sales
Residence Inn Steele Creek, Residence Inn/ Fairfield Inn & Suites, Charlotte Airport Aloft (Opened March 2020), Courtyard Steele Creek (Opened April 2020)
06.2019 - 05.2020
Director of Sales
Residence Inn Manassas
08.2015 - 06.2019
Sales Manager
Courtyard Capitol Hill Navy Yard
04.2013 - 08.2015
Dual Sales Manager
Residence Inn & Courtyard Potomac Mills
07.2011 - 04.2013
Business Management
North Carolina A & T State University
- Masters Connections Sales Productivity I (Tactical)
- Sales Strategies II (Strategic)
- Access Edge - Marriott Extended Stay
- Meeting & Conference Management NYU
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