Wendy L. Smith
Marketing/ Customer Service
Oxford,Alabama
Summary
SUMMERY Innovative Manager seeking position offering opportunities for new professional and personal challenges. Self-starter with a positive, can-do attitude who is driven to learn, improve and succeed. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
5
5
years of post-secondary education
14
14
years of professional experience
Work History
Marketing Manager
Kemp Flooring America
Oxford, Alabama
07.2017 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
- Led crisis management team and provided quick turnaround solutions.
- Managed sales promotions and marketing strategies on major social media sites.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Assisted customers with setting appointments, shipping and special order requests, and arranging merchandise pick-up at other locations.
- Educated customers on promotions to enhance sales.
- Answered customer telephone calls promptly to avoid on-hold wait times.
- Communicated with vendors regarding back order availability, future inventory and special orders.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Preserved revenue streams by utilizing strong communication and negotiation skills, offering refunds as last resort to maintain customer satisfaction.
Office Administrator/Property Manager
Kemp & Associates
Anniston, AL
10.2016 - 07.2017
- Established efficient workflow processes, monitored daily productivity and implemented modifications to improve overall effectiveness of personnel and activities.
- Maintained accurate, current and compliant financial records by monitoring and addressing variances.
- Established and updated work schedules to account for changing staff levels and expected workloads.
- Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs using MS Office suite.
- Optimized organizational systems for payment collections, AP/AR, deposits and recordkeeping.
- Integrated logistic systems into company processes to improve operations and manage work orders and price changes.
- Oversaw appointment scheduling and itinerary coordination for both clients and personnel.
- Interacted with customers professionally by phone, email or in-person to provide information and directed to desired staff members.
- Kept physical files and digitized records organized for easy updating and retrieval by authorized team members.
Assistant Store Manager
Dollar General
Eastaboga, Alabama
06.2013 - 10.2016
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Attained expert level of product knowledge, becoming go-to person for major sales and vendor negotiations.
- Directed merchandising, promotion and brand loyalty efforts for business segment with greatest sales volume.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Walked through store areas at beginning and end of shifts to identify and proactively resolve issues negatively impacting operations.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Promoted professional growth and facilitated talent development of each associate to drive performance excellence.
- Rotated merchandise and displays to feature new products and promotions.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
Office Administrator/Business Owner
Cheaha Animal Hospital
Oxford, Alabama
05.2007 - 04.2013
- Supported doctors and techs with effective correspondence management, document coordination and customer relations.
- Delivered clerical support by efficiently handling wide range of routine and special requirements.
- Coordinated communications, financial processing, registration, recordkeeping and other administrative functions.
- Managed budgets, appointment scheduling, employee and event itineraries and accounts to improve productivity initiatives.
- Played key role in achieving and maintaining top client satisfaction and retention by maintaining project deliverable accuracy and alignment with specifications.
- Tracked and recorded expenses and reconciled accounts to maintain accurate, current and compliant financial records.
- Interacted with customers professionally by phone, email or in-person to provide information and directed to desired staff members.
- Trained new employees on administrative procedures, company policies and performance standards.
- Aligned office departments and increased inter-department communication and data sharing by implementing new workflows.
- Facilitated office productivity, coordinating personnel schedules, quality assurance and procedural improvements.
- Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs using MS Office suite.
- Monitored and tracked performance of employees, identifying and targeting areas in need of improvement and further training.
Education
Bachelor of Science - Marketing
Kaplan College
Phoenix, AZ 04.2003 - 10.2007
Skills
Exceptional time management skillsOperations management
Budgeting and Allocation
Marketing and advertising
Staff Management
Strategic Planning
Budgeting
Good telephone etiquette
Computer skills
Planning and Coordination
Timeline
Marketing Manager
Kemp Flooring America
07.2017 - Current
Office Administrator/Property Manager
Kemp & Associates
10.2016 - 07.2017
Assistant Store Manager
Dollar General
06.2013 - 10.2016
Office Administrator/Business Owner
Cheaha Animal Hospital
05.2007 - 04.2013
Bachelor of Science - Marketing
Kaplan College
04.2003 - 10.2007