Hi, I’m
Wendy M. Allen
Birmingham,AL
Summary
Accomplished Business Development Manager and Life Coach with proven leadership abilities, offering 25 years of experience developing and maximizing education, retail, and commercial sales. Expertise in marketing strategies, community development, and public relationships to increase productivity and customer satisfaction while driving revenue and market share. Successful record of expanding network connections through persuasive brand imaging. Committed to streamlining procedures while optimizing employee talent. Diligent building and retaining internal and external relationships by providing support and superior service.
Overview
31
years of professional experience
Work History
Walden University School of Management and Technology, Alabama
Caregiver and Student
01.2018 - Current
Job overview
- Completed post-graduate degree with honors while managing health and raising two sons
- Performed as a college scout and recruiter to negotiate track athletic scholarships for sons
- Wrote two books targeting purpose, wellness, and self-care, with plans to publish soon
- Volunteered at the local cancer center to support patients and helped the church with community outreach.
GCA Education Services, Alabama
Director of Sales
01.2016 - 01.2017
Job overview
- Closed new business deals by coordinating requirements, negotiating contracts, and integrating contract requirements with business operations throughout Alabama and Coastal Mississippi
- Analyzed industry trends to contribute to strategic direction and tactical planning of the division
- Reviewed and responded to formal Requests for Proposals (RFP)
- Served in a company leadership role in professional organizations within the community.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
Tree Of Life Coaching Center, LLC
Executive Director / Owner
08.2010 - 01.2015
Job overview
- Coached and trained teams and individuals in the areas of professional sales and marketing, executive leadership, and organizational structure
- Provided team and individual assessments and development
- Facilitated retreats, seminars, and workshops
- Contributed to strategic planning, change management, and succession planning
- Relocated to Montgomery to support my elderly mom, whose health failed.
- Represented theorganization to thelocal public by giving presentations and speeches and participating in community events.
Southern Company
Alabama Power Commercial Manager
03.2005 - 08.2010
Job overview
- Managed and overachieve revenue goals by 180% in all Shelby County and Central Alabama K-12 schools
- Provided an initiative-taking approach to creating innovative client solutions
- Built and established strong relationships with customers, enabling long-term partnerships
- Entered customer transaction information into Sales Force customer management databases
- Recognized as Top Account Manager in Alabama for three consecutive years.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Southern Company - SouthernLINC Wireless
SouthernLINC General Manager of Sales
02.2000 - 03.2005
Job overview
- Recruited, trained, and successfully managed a twenty-staff direct sales team across Al, Ga, Miss, and Fl
- Traveled with extended overnight stay as we marketed complex premier clients targeted as major accounts
- Provided comprehensive sales forecasts, evaluated sales funnels, and launched aggressive sales campaigns, consistently exceeding sales objectives and ensuring customer satisfaction
- Established employee development plan, setting clear expectations for team members
- Prepared financial reports, clearly explaining operational effectiveness, trends, and variances.
- Awarded Top Sales Manager for three consecutive years and exceeded objectives by over 130% annually.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Southern Company, Alabama
SouthernLINC Dealer Manager
02.1996 - 02.2000
Job overview
- Developed authorized dealer stores across Alabama
- Trained and indirectly managed over 250 sales representatives throughout Alabama
- Directly managed a staff of five employees
- Operated third-party sales channel, negotiated and managed Dealer Agreements to exceed goals by 165%
- Traveled through the State of Alabama with consistent overnight stay.
BellSouth Mobility, AT&T Mobility
Telesales Manager
04.1992 - 02.1996
Job overview
- Built a telemarketing sales team from the ground floor managing fifteen sales representatives
- Trained, coached, and motivated the staff to exceed annual goals
- Started up this group in Alabama (currently, it is still AT&T's most productive revenue channel)
- Coached and developed a sales team exceeding objectives by 150%
- Recognized for Top Sales Manager of the Year.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Education
Graduate
Walden UniversityMinneapolis, MN
Doctor of Business Administration from Marketing
Nova Southeastern UniversityFort Lauderdale, FL
Master of Business Administration
Albany State UniversityAlbany, GA
Bachelor of Business Administration from Marketing
Skills
- Public Speaking
- Training and Facilitating
- Contract Negotiation
- Solution-Based Selling
- Sales Management
- Community Development
- Root Cause Analysis
- Process Automation
- Oral and Written Presentations
- Research Procedures
- Effective Communication
- Consultative Selling Techniques
- Strategic Plan Development
- RFP Responses
Timeline
Caregiver and Student
Walden University School of Management and Technology, Alabama
01.2018 - Current
Director of Sales
GCA Education Services, Alabama
01.2016 - 01.2017
Executive Director / Owner
Tree Of Life Coaching Center, LLC
08.2010 - 01.2015
Alabama Power Commercial Manager
Southern Company
03.2005 - 08.2010
SouthernLINC General Manager of Sales
Southern Company - SouthernLINC Wireless
02.2000 - 03.2005
SouthernLINC Dealer Manager
Southern Company, Alabama
02.1996 - 02.2000
Telesales Manager
BellSouth Mobility, AT&T Mobility
04.1992 - 02.1996
Graduate
Walden University
Doctor of Business Administration from Marketing
Nova Southeastern University
Master of Business Administration
Albany State University
Bachelor of Business Administration from Marketing
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