Wendy Ortiz
Fort Lauderdale,FL
Summary
Strategic and results-oriented Account Executive with over 15 years of experience in sales development, account management, training, marketing and client relationship-building. Proven ability to drive business growth by identifying client needs, delivering tailored solutions, and leveraging emerging technologies such as AI, 5G, and IoT. Expertise in acquiring and retaining high-value accounts, with a strong focus on long-term partnership development and exceeding sales targets. Committed to aligning business goals with innovative solutions to maximize client success and contribute to organizational growth in competitive markets.
Overview
16
16
years of professional experience
Work History
Account Executive, SMB
T-Mobile
08.2022 - Current
- Delivered sales presentations and pitches to C-Suite, IT, and operations executives while collaborating with Solutions Engineers, Implementation teams, and strategic partners to ensure seamless execution, drive measurable outcomes, and align solutions with the client’s business objectives.
- Exceed sales targets consistently by 200% identifying new business opportunities and creating customized solutions.
- IoT and Global IoT collaboration to secure 3- to 5-year contracts, driving substantial revenue growth for both domestic and international clientele.
- Streamline account management processes for companies of 1-999 employee count increasing efficiency, growth and improved client retention rates.
- Collaborate with cross-functional partners to develop comprehensive marketing strategies, that result in increased brand awareness and revenue growth.
- Identified new logo business opportunities through cold calling, networking, marketing and prospective database resulting in negotiations, terms of sales and service agreements.
- Contacted approximately 80 prospective customers per day to strategically identify sales opportunities, leveraging Salesforce, Outreach, and other CRM systems to track pipeline growth, optimize opportunity conversion, and align activities with revenue targets.
- Extensive knowledge in integrated software solutions including; Cloud, Security, ISP, VoIP, and Microsoft platforms.
- Stayed up to date on emerging industry product standards and trends to revitalize accounts.
Account Executive, SMB Team Sales
T-Mobile
11.2021 - 08.2022
- Lead field prospecting efforts across multiple territories, identifying and targeting high-potential small to mid-market businesses through a mix of in-person visits, cold calling, and regional networking to generate new business opportunities and expand market share.
- Partnered closely with Major Account Executives, Account Executives, SMB and Management to align on sales strategies, share valuable insights, and collaboratively pursue high-value leads, ensuring smooth transitions and successful conversion from prospecting to closing deals.
- Managing and prioritizing sales efforts across multiple regions within the SMB and Mid-Market segment, leveraging market knowledge to adapt outreach tactics and drive consistent pipeline growth, while maintaining a focus on meeting or exceeding team sales targets resulting in boosting overall sales up to 220%
- Marketed the T-Mobile brand across multiple territories through Chamber of Commerce events, expos, and branded T-Mobile initiatives in collaboration with Retail District Managers, driving increased sales in both the SMB and retail sectors increasing sales in both sectors up to 315%
Sales Development Representative, SMB/Mid-Market
T-Mobile
11.2020 - 11.2021
- Proactively research and identify high-value prospects using advanced lead-generation techniques, including data analysis, market segmentation, and targeted outreach via cold calls, emails, and social media, consistently exceeding monthly lead generation quotas.
- Qualify inbound and outbound leads through detailed discovery calls, needs assessments, and value proposition presentations, ensuring alignment between prospect requirements and the company’s offerings to optimize sales conversion rates.
- Collaborate with Account Executives and cross-functional teams to strategize and execute personalized outreach campaigns, ensuring a seamless lead handoff and providing actionable insights from initial interactions to accelerate the sales cycle and drive revenue growth.
- Reached 110 prospects daily in the New York City market, resulting in over 54 appointments per month and an 83% conversion rate, driving significant business growth and opportunity realization.
Mobile Expert, High Volume Training Store
T-Mobile
07.2019 - 10.2020
- Delivered exceptional customer service by understanding customer needs and recommending appropriate mobile solutions, resulting in consistently meeting and exceeding sales targets.
- Trained as a Small Business Ambassador, strategically identifying business clientele in a retail environment by recognizing key customer identifiers and tailoring solutions to meet their needs, while also coaching and mentoring other Mobile Experts on these strategies to enhance customer engagement and drive SMB sales growth.
- Provided in-depth product knowledge, including the latest smartphones, accessories, and T-Mobile services, to guide customers in making informed decisions.
- Spearheaded the onboarding and training of new team members, providing them with in-depth product knowledge, sales techniques, and customer service best practices to ensure they met performance expectations.
- Trained team members on the daily operational procedures, including store opening/closing, inventory management, point-of-sale (POS) system usage, and maintaining a clean, organized store environment.
- Served as a mentor and go-to resource for colleagues, leading by example with a positive attitude, strong work ethic, and dedication to the team’s success.
Mobile Event Expert
T-Mobile
09.2018 - 06.2019
- Developed and executed high-impact mobile events to enhance brand visibility, drive customer acquisition, and increase sales by aligning event strategies with T-Mobile’s broader marketing and business objectives.
- Lead dynamic product demonstrations and customer interactions, positioning T-Mobile as a market leader in mobile technology and creating personalized experiences that foster brand loyalty and long-term customer retention.
- Collaborated with cross-functional teams, including marketing, sales, and operations, to streamline event planning, optimize resource allocation, and ensure flawless execution, resulting in measurable business outcomes.
- Leveraged digital marketing and local influencer partnerships to maximize event reach and engagement, driving both in-person attendance and online buzz across key target demographics.
- Analyzed event performance metrics and customer feedback to inform data-driven decisions, refine future event strategies, and continuously improve ROI and overall customer satisfaction.
- Engaged small business owners and local entrepreneurs by offering customized mobile solutions that enhance their business operations, such as mobile marketing tools, business plans, and customer engagement strategies during live product demonstrations resulting in high volume lead generation at every event.
Mobile Expert, High Volume Training Store
T-Mobile
11.2010 - 08.2018
- Led high-volume training initiatives in a fast-paced retail environment, serving as a Samsung Ambassador and Small Business Ambassador, while being the first Mobile Expert to introduce business account attainment within retail stores; successfully activated the first 24 business lines through the SMB channel.
- Educated and motivated Mobile Experts to prospect in the field twice a week, generating retail leads and driving customer acquisition, while also cold-calling local businesses using Yellow Pages to expand the client base.
- Pioneered the introduction of multiple locations in the New York market to actively prospect and acquire business customers, significantly contributing to the growth of T-Mobile’s SMB sector.
- Recognized by district and corporate leadership for driving strategic initiatives that expanded brand awareness and promoted T-Mobile for Business solutions in retail locations, resulting in increased market penetration, enhanced client acquisition, and strengthened SMB partnerships across key territories.
- Trained Mobile Experts, Store Managers, and Assistant Managers in operations and customer-facing strategies, enhancing team performance, improving customer engagement, and ensuring consistent delivery of high-quality service across retail locations.
- Managed inventory effectively, ensuring stock levels were maintained at optimal levels for peak business periods.
Copy Center Specialist
Staples
10.2008 - 10.2010
- Provided exceptional customer service by assisting clients with print and copy projects, answering questions, and offering expert advice on paper types, binding, and finishing options.
- Managed high-volume orders, ensuring accurate and timely completion of print jobs, including business cards, banners, presentations, and other custom print materials.
- Conducted thorough quality checks of all print materials before delivery to customers, ensuring high standards for color accuracy, layout, and finishing.
- Coordinated multiple print projects simultaneously, prioritizing tasks and managing time effectively to meet tight deadlines in a fast-paced environment.
- Trained new associates on copy center processes, machine operations, and customer service standards, helping to improve team productivity and service quality.
Education
Some College - Liberal Arts And Sciences
Hostos Community College
Bronx,NY High School Diploma -
East Bronx Academy For The Future
The Bronx, NY07-2008
Skills
- Pipeline management
- Account management
- Strategic selling
- Customer relationship management (CRM)
- Strong presentation skills
- Teamwork and collaboration
- Network Marketing
- Lead generation
- Sales quota achievement
- Business development and planning
- CRM software expertise
- Contract negotiation
Accomplishments
Winners Circle Q3 & Q4 Recipient- New York/Florida Market
Diamond and Elite Club Award Recipient
Certified Training Store Ambassador
Certified Marketing Ambassador
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Account Executive, SMB
T-Mobile
08.2022 - Current
Account Executive, SMB Team Sales
T-Mobile
11.2021 - 08.2022
Sales Development Representative, SMB/Mid-Market
T-Mobile
11.2020 - 11.2021
Mobile Expert, High Volume Training Store
T-Mobile
07.2019 - 10.2020
Mobile Event Expert
T-Mobile
09.2018 - 06.2019
Mobile Expert, High Volume Training Store
T-Mobile
11.2010 - 08.2018
Copy Center Specialist
Staples
10.2008 - 10.2010
Some College - Liberal Arts And Sciences
Hostos Community College
High School Diploma -
East Bronx Academy For The Future
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