Wenjie Gao
Arlington,MA
Summary
Proactive Assistant Project Coordinator and New Media Manager with a strong background in research, content creation, and data analysis.
- Demonstrated success in social media management, user engagement, and public account operations.
- Skilled in team leadership, competitive analysis, and integrating AI technologies to meet strategic objectives.
Overview
2
2
years of professional experience
Work History
Assistant Project Coordinator
Helport Company（China Branch)
2024.07 - 2024.08
- Conducted research and gathered key information for use in upcoming insurance companies' projects.
- Made a demo and video according to the features and functions of our AI product， helping the company gain the favor of clients.
- Improved the knowledge base by constantly put related documents to train the Large Language Model.
New Media Manager for Xiaohongshu
TAL Education Group
2024.05 - 2024.07
- Imitated Xiaohongshu’s most popular posts, promoting the products to our target audience. The posts have altogether gained 200+ fans, 400+ likes, and favorites.
- Analyzed the data to test the efficiency of each post, change the cover and content of the posts according to the response of our audience.
- Adjusted the theme of posts to cater to different conversion strategies, such as "0 yuan lesson", "1 yuan lesson"
- Operated chat group, attracting users to the group chat pool by putting links in the posts, repeatedly highlights their needs
Editorial Assistant
Hunan Broadcasting System
2023.07 - 2023.08
- Collected interesting stories of the elderly on social media platforms like TikTok, integrating and refining the highlights of the original materials, having gained 1w+ favors on Douyin(TikTok of Chinese version)
- Reviewed and modified the initial draft in the document editing system, using the MagicSet operation system to edit the program summary and highlights into segments
- Answered the hotline, writing down the difficulties of the caller, coordinating with the journalists to address their reasonable demands by broadcasting the interviews on the television
New Media Intern Team Leader (8 Members)
Yiyangchenkun (Hainan) Investment Co. Ltd.
2022.10 - 2023.04
- Designed and operated our brand WeChat public account, averaging 50+ page views per day
- Honed our public WeChat account’s interactive function design and incorporated our company’s products into our account
- Assisted in conducting Aquilaria industrial analysis and study of competitive products and contributed unique ideas to the marketing plans
- Arranged for team members to draft articles and appraised their work
Internship Program
IEAC (Institute of Euro-Asian Culture)
2022.10 - 2023.02
- Browsed other international organizations’ official websites, conducted a comparative analysis of their websites’ interactive designs and our real demands
- Suggested designing the IEAC mascot and using it as the web navigation, offered to set up the subscription regulation of those combined platforms
- Participated in drafting the IEAC culture guide and proposed using the narrative approach of Le Petit Prince to write
Education
Master of Arts - Public Relations And Corporate Communication
Georgetown University
Washington,DC05.2026
Bachelor of Arts - Literature of Theatre & Television
Hainan University
06.2024
Skills
- Meeting Coordination
- Motivational Skills
- Scope Management
- Processes and procedures
- Team Support
- Software Knowledge
Playing badminton, swimming
Always feel passionate to welcome the challenge now matter in the real life or just sports like playing badminton or going swimming.
Timeline
Assistant Project Coordinator
Helport Company（China Branch)
2024.07 - 2024.08
New Media Manager for Xiaohongshu
TAL Education Group
2024.05 - 2024.07
Editorial Assistant
Hunan Broadcasting System
2023.07 - 2023.08
New Media Intern Team Leader (8 Members)
Yiyangchenkun (Hainan) Investment Co. Ltd.
2022.10 - 2023.04
Internship Program
IEAC (Institute of Euro-Asian Culture)
2022.10 - 2023.02
Master of Arts - Public Relations And Corporate Communication
Georgetown University
Bachelor of Arts - Literature of Theatre & Television
Hainan University
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